Managing Your Message Gena Cook Keller Virginia Department of - PowerPoint PPT Presentation

Leading Change Managing Your Message Gena Cook Keller Virginia Department of Education Coordinator of Professional Learning @gckeller1230 gena.keller@doe.virginia.gov June 26, 2017 Virginia Association of Secondary School Principals Annual Conference 1

WELCOME PLEASE: Ask questions Share your insights - Gena Keller - 2

MY STORY

WELCOME - MY STORY • TEACHER • HOME-SCHOOL COORDINATOR • COUNSELOR • ADMINISTRATOR – ELEM, MIDDLE, HIGH • ASSISTANT SUPERINTENDENT • SUPERINTENDENT #LEARNER 4

MY STORY MY “WHY” 5

YOUR “WHY” SHARE IT! WHY DO YOU DO WHAT YOU DO? 6

LET’S TALK ABOUT LEADING CHANGE 7

MICHAEL FULLAN 8

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LEADING CHANGE KNOW YOUR “WHY” 10

RESPONSIBLE CHANGE 11

Change 12

CHANGE IS OFTEN MESSY 13

SO…HOW DO YOU LEVERAGE SOCIAL MEDIA TO LEAD CHANGE AND COMMUNICATE YOUR “WHY?” SHARE YOUR THOUGHTS 14

INTERNET IMPACT THE END OF BIG Nicco Mele HOW DOES THIS INFLUENCE LEADING CHANGE? 15

BLINDSIDED 16

NOW…HOW WOULD YOU MANAGE YOUR MESSAGE? 17 SHARE YOUR INSIGHTS AT TABLE

COMMUNICATING YOUR #WHY TO LEAD CHANGE – IMPACT ON… • YOUR STAFF • YOUR STUDENTS • YOUR COMMUNITY 18

A CHALLENGE • DEMONSTRATE YOUR “WHY” IN EVERYTHING YOU DO • BE BOLD AND LEAD RESPONSIBLE CHANGE • NETWORK • SEEK TO LEARN • #GRIT FOR #KIDS 19

THANK YOU! GENA COOK KELLER VIRGINIA DEPARTMENT OF EDUCATION COORDINATOR OF PROFESSIONAL LEARNING gena.keller@doe.virginia.gov 804-371-0757 20