MamaMancini’s Holdings Inc. Corporate Presenta>on (OTCQB: MMMB) Fall 2017
Forward Looking Statements This presenta,on may contain "forward-looking statements" within the meaning of Sec,on 27A of the Securi,es Act of 1933, as amended, and Sec,on 21E of the Securi,es Exchange Act of 1934. "Forward-looking statements" describe future expecta,ons, plans, results, or strategies and are generally preceded by words such as "may," "future,” "plan" or "planned,” "will" or "should,” "expected,” "an,cipates,” "draI,” "eventually" or "projected.” You are cau,oned that such statements are subject to a mul,tude of risks and uncertain,es that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks iden,fied in the Company’s 10-K for the fiscal year ended January 31, 2017 and other filings made by the Company with the Securi,es and Exchange Commission. M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 2
Growth Drivers for MMMB What is a good business to be in? • Industry Growing Rapidly Perimeter of store where majority of MMMB product • located growing 8-10% annually Taste Nutri,on • Good Margins MMMB: ~35% Gross Profit Margin • Marginal overhead increases with higher sales • • Consistent Sales at full pricing Prepara,on Quality MMMB • Consumer Trends are favorable Products Home meal replacement • • Core products fill consumer needs Quality • Taste • NutriIon • Ease of preparaIon • • Compe>>on frac>onalized and non-branded • Value of the Brand M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 3
MamaMancini’s: An Original Family Recipe Home style, old world Italian food created from recipes Dan Mancini’s grandmother brought to America in 1921 when she came through Ellis Island. Never wri\en down, exis>ng only in her heart un>l Anna Mancini taught all of the recipes to Dan. He is now sharing them with everyone. • All-natural, no ar>ficial ingredients; • Superior nutri>onal profile; • Highly convenient prepara>on; • Great value. M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 4
Company Highlights Inves>ng in the business to grow profitably. • Growth ini>a>ves gaining trac>on, including • successful launch of 10 products on QVC with increasing authoriza>ons. Con>nuous improvement on efficiency metrics - • increased gross profit margins; improved return on opera>ng expenses; expanding cash flows. Valua>on metrics reflect discount to peer group • - other rapidly growing brands being acquired at higher valua>ons. Management team with proven track record of • brand building. M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 5
Superior Nutri>onal Products M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 6
High Customer Reten>on M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 7
Favorable Industry Trends “….grocery stores are choosing to give better play to fresh food, prepared hot meals and items from local upstarts more in favor with increasingly health-conscious consumers…. grocery chains around the country are building new stores that have less space for traditional packaged foods in the center aisles and more for in-store restaurants and fresh meals shoppers can take home.” -Top Food Brands Are Losing the Battle for Shelf Space (May 1, 2017) “And they [consumers] are buying more from stores at two poles: ones with cheap prices, and ones that offer high- “Shoppers are increasingly shunning the processed, quality fresh food, often at a premium….Consumers are far packaged products that fill most shelves in the center of more curious and educated about the source and content of the store. Instead, they are hunting the perimeter their food….while simultaneous demand for for….prepared foods…They’re [the consumer] really convenience….” buying more….prepared meals.” -For Amazon, Now Comes the Hard Part - What’s New in the Supermarket? (June 19, 2017) (May 16, 2017) M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 8
Growing Business with Large Expansion Opportunity 9 9 M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 9
Growing Business with Expansion Opportunity Retail Channel Presence* 11,900 26,100 Current MMMB Stores Future Opportunity *Based on es,mates of 38.000 U.S. Supermarket loca,ons M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 10
Posi>oned for Rapid Growth Concept Brand Awareness Expansion Profitable Growth 2014 2017 2013 Sales: $12.3M • • Sales climb 43% Introduc>on of 6 • to new record new products • Sales of $18.0M Available in • $8.6M • Company 11,000 loca>ons • Company reports first goes profitable July 2009 public quarter 2016 Company 2011 • Products Incorporated sold in Expand and leverage • Sales: $3.7M • Sales: $50,000 • 7,000 QVC rela>onship • Expansion of loca>ons 2010 Drive expansion with Top product line to 4 • 10 customers Products Focus on new major • Logo and packaging • accounts developed. Expand product porkolio • 2015 Company ships first • product. Commence rela>onship • 2012 with QVC Focus on margin • • Sales: $4.6M improvement • Embark on Elimina>on of • aggressive radio underperforming accounts campaign on Sirius Radio M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 11
Focus on Growing Business Profitably 12 12 M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 12
Growing Revenues Profitably Inves>ng in the business to grow profitably Expand Upon Expand Eliminate Success of QVC Leverage Past Geographic Focus on Mul,- Underperforming Rela,onships to Investments in Reach to Million Dollar Accounts to Turn Effec,vely Brand Awareness Untapped U.S. Accounts Profitable Introduce New Areas Products Complete Ongoing In-Progress In-Progress In-Progress M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 13
Targe>ng High Growth Perimeter of Store Perimeter of store is Higher growth is occurring in the growing at approximately “perimeter,” or outer ring of the 8-10% per year supermarket where fresh foods are stocked. Fresh Package Meat Fresh Sandwiches Fresh Hot Bar Fresh Pasta Center of store is decreasing by ~ 1-2% per year Fresh Prepared Food Fresh Deli M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 14
Focus on Mul>-Million Dollar Accounts Revenues at Top 10 Accounts (TTM ended July 31, 2017) Top 10 accounts represented 87.0% for the trailing twelve month (“TTM”) period ended $2.9M July 31, 2017 Company focus is on high value, mul>-million dollar accounts, to grow business $19.9 more profitably M $ in Millions Other Top 10 Accounts M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 15
Expansion Focus 16 16 M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 16
Brand Building Through QVC World's Largest Direct to Consumer Media Marketer 12 new MamaMancini's products that have been featured on QVC since June 2015. Product Marke,ng Growing New Product Geographic Branding Research and Tool to Sell to Profit Center Introduc,on Reach Building Development Trade M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 17
Large Expansion Poten>al with Major Retailer Chains S>ll scratching the surface of poten>al distribu>on Kroger Super Value Albertson’s/Safeway Whole Foods Target Publix 550 120 600 700 Fully Penetrated New Opportunity 1,500 1,400 2,200 430 1,800 1110 Nash-Finch AWG Costco Walmart 0 Sam’s Club 0 0 Stop n Shop/Giant 300 500 New Opportunity Fully Penetrated Fully Penetrated 1,500 1,700 4,500 560 770 640 Current MMMB Stores Future Opportunity M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 18
Expand SKU’s Per Retail Loca>on Opportunity for mul>ple product placements per store Loca>ons Product Fresh Original Stuffed Turkey Fresh Fresh Hot Meatballs Meatballs Meatballs New New Packaged Fresh Deli Prepared and and Meatloaf Sauces and Bar Meals Meat Sauce Sauce Sauce M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 19
Increasing Velocity per Store *EsImated at end of third quarter 2014 M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 20
Financials 21 21 M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 21
Revenue Growth Strategy: Focus on Larger, Profitable Accounts Quarterly Revenue $8.00 $7.0 $7.00 FY 2016 strategy: Eliminate underperforming accounts. $6.00 $5.4 $ Millions $5.4 Near-term revenue impact $5.00 $4.6 experienced in first three quarters of 2016. $4.1 $3.9 $3.8 $4.00 $3.7 $3.4 $3.4 $3.2 Revenue growth resump>on in $3.1 $3.00 $2.7 FY17 with increase of 43%. $2.6 $2.3 $2.2 $1.8 $2.00 Pathway to future profitable $1.7 $1.3 growth established. $1.2 $1.1 $1.0 $1.00 $0.00 Q112 Q312 Q113 Q313 Q115 Q315 Q116 Q316 Q117 Q317 Q118 M AMA M ANCINI’S An Original Family Recipe Fall 2017 | 22
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