MAKING INTERNATIONAL MARKET SMITTEN WITH OUR (LOCAL) PRODUCTS* *Through the lens of Smitten by Pattern team
Smitten Who?? @smittenbypattern APPARELS SCARF Hello from us, Smitten by Pattern. Home where fabulous and quirky patterned stuffs are made. Every pattern that we made holds story behind it. It is made with love, obsessive attention to detail, and of course, high quality fabric that keeps the color stay. Because we know, it takes huge effort to makes someone’ s smitten every day To create something that will look good from every corner of the room is our mission. We hope that we can ignite the quirks and the fun in our customers’ heart through our pattern design. BAGS With the steady rise of norm-core, we'd take a moment to step away from beloved black and white fashion, dance to our own bold rhythm, indulge in a color burst world and let our fashion freak HOME DECOR flags fly ! Are you ready to get smitten with us?
Launched in the early 2017 in (a small bedroom space) Jakarta, Now the products have sent to thousands of customers across cities, and even to some other countries..
Our main channels so far.. Online Offline Stockist HGL House - Bandung Local Cuteness - Bandung Instagram : Tokopedia: @smittenbypattern smittenbypattern A Handful of - Broadway, New York City Both Local and Only for local market International markets
Going international? Seriously?? Now, let’ s hear the stories..
For us, there are three key elements.. BUILD A STRONG UNIQUENESS UNDERSTAND YOUR TARGET BETTER THAN YOUR COMPETITOR POWERFUL AND ENGAGING STORY
BUILD A STRONG UNIQUENESS Unique Brand Personality help customers to recognize and remember you better. While in Smitten’ s World : Competitors' world : • Neutral / earthy colors • Gaya VS • Bentuk pattern komunikasi di cenderung media sosial monoton cenderung seadanya • Scarf hanya digunakan model basic saja SMITTEN TIPS: Temukan hal yang belum dilakukan kompetitor, atau lakukan hal yang sama dengan JAUH LEBIH BAIK.
BUILD A STRONG UNIQUENESS Unique doesn’t only mean different, but how people can describe our brand with their own words and share it with others. “Eh tau Smitten by “Kalo lagi pake produk “Tiap mau kasih kado Pattern ngga? Itu yang smitten kayaknya hari- orang, aku pasti keinget pattern nya gemes- hariku lebih berwarna deh, smitten, gemes soalnya gemes gitu loh!” hehehe. pasti orang seneng” “Si doi seneng banget “Abis produknya “Waktu itu aku liat di IG sampe jingkrak jingkrak pas unik sih, patternnya temenku, terus lucu banget buka paketnya, yes saya beda dari yang warna warni gitu produknya” juga seneng, makasih ya!” lain” So, let’ s first think how do we want our customers to define our brand J Smitten by pattern value : To bring smitten feeling and more colors into someone’ s day.
Let’ s meet Rachel, a Singaporean fashion blogger who brought our brand abroad for the first time.. Invited to join Bazar in More new followers Rachel’ s review Suntec City Convention and buyers from Hall, Singapore and Singapore meet more and more new friends J
From that point, we realized the next important step…
UNDERSTAND YOUR TARGET BETTER THAN YOUR COMPETITOR HOW? The Power of KEPO OUR TASK: • Do your own Research! Know the market’ s • ‘Mbah Google’ • go through most famous international and characteristics, local e-commerce sites in the country and look at trend, and needs in the trend, standard price for our category, main competitors, etc each market ! • Ask and learn from other Indonesian local brands that has better experience in that market • Be friends with your (international) Do it before we join any bazar / customers! Know it better from local people. enter any new market in • You can also use instagram ‘ask’ feature different country Smitten Study case : Singapore VS Malaysia
Overall, what we always believe and will continue doing is.. Creating a powerful and meaningful story
Because from what we observed… they (international buyers) are looking for: High Quality Uniqueness (can’t have it in their own market) Good Story or Added Value
LET’S CHECK OUR INSTAGRAM TO SEE THE STORIES THAT WE MADE ..
T H A N K Y O U ! @SMITTENBYPATTERN
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