A N I N T R O D U C T I O N SCR Hospitality Meeting 19 th September 2019 Richard Tomlinson Account Director Mak Karim IT Director
Summary • 3 Recruitment Challenges • Effective Candidate Sourcing • Building an Employer Brand • Speed of Response • Candidate Experience • Questions
3 Recruitment Challenges • High Volume & Staff Shortage • People First - Hospitality sector needs 993,000 staff by 2022 with another 870,000 need to replace existing staff. “Never be harder to recruit than now in hospitality” • Attracting Candidates • Stereotype – Low Wages, Long Hours, Antisocial Hours, Inferior Roles to Other Sectors • High Staff Turnover • 2 to 3 times the rate of other sectors • 60% - 300% in some hospitality businesses
Effective Candidate Sourcing • Are you using the right job boards? Indeed (Single Click Apply), Caterer , Gumtree, Leisure Jobs • Social Media Facebook, Twitter , Linked In, Instagram • Branded Career Site Is it clear? Does it tell your story? Is it easy to use? Is it informative
Building an employer brand • Do you respond to all applicants? • Are you consistent? • Good Quality Adverts • Job Board Templates • Do you represent your brand in the correct channels? • Do you tell your story and achievements?
Speed of Response • How Quickly do you communicate? • Do you acknowledge an application? • Arrange Interviews • Giving Feedback • Issuing Offers
Candidate Experience • How easy is your application process? • Can you apply on a mobile device? • Can you apply using your social accounts? • Do you stand out?
Thank You Questions?
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