MAC 2014. Programació i explotació de continguts a la carta Funded by: Coordinated by: Partners:
TV-RING: Television Ring Testbeds for Connected TV services Sergi Fernandez, Project Coordinator i2CAT Foundation Funded by: Coordinated by: Partners:
TV-Ring Project Funded by: Coordinated by: Partners:
Consortium Funded by: Coordinated by: Partners:
Connected TV Devices I Estudio Anual IAB Spain, TV Conectada y Vídeo Online. http://www.abc.es/gestordocumental/uploads/nacional/Estudio-TVC-y-Video-2013(1).pdf Funded by: Coordinated by: Partners:
Connected TV penetration in Spain, Oct. 2013 I Estudio Anual IAB Spain, TV Conectada y Vídeo Online. http://www.abc.es/gestordocumental/uploads/nacional/Estudio-TVC-y-Video-2013(1).pdf Funded by: Coordinated by: Partners:
Connected TV vs Pay-TV, Des. 2016 Connected-TV and pay-TV operator partnerships: Harnessing market disruption for mutual gain. By Informa Telecoms & Media. http://www.informatandm.com/wp-content/uploads/2012/02/ITM-CES-Connected-TV-White-Paper.pdf Funded by: Coordinated by: Partners:
VoD Platforms in Spain http://www.mcu.es/gabineteprensa/notas/34762013/cine_online.pdf Funded by: Coordinated by: Partners:
Global Consumer Internet Traffic Funded by: Coordinated by: Partners:
Global Internet Video TV traffic http://www.statista.com/statistics/267222/global-data-volume-of-internet-video-to-tv-traffic/ Funded by: Coordinated by: Partners:
Global Internet Video TV traffic Funded by: Coordinated by: Partners:
Connected TV Industrial Impact, Des. 2016 Connected-TV and pay-TV operator partnerships: Harnessing market disruption for mutual gain. By Informa Telecoms & Media. http://www.informatandm.com/wp-content/uploads/2012/02/ITM-CES-Connected-TV-White-Paper.pdf Funded by: Coordinated by: Partners:
Funded by: Coordinated by: Partners:
What is HbbTV? Hybrid Broadcast Broadband Television (HbbTV) is a pan-European specification for interactive television delivered over both broadcast and broadband Internet connections, delivering information and entertainment services to HbbTV-enabled set-top boxes and iDTVs . Funded by: Coordinated by: Partners:
Why HbbTV? Business drivers • Technical – The establishment of a unified European HbbTV standard means content owners and application developers can write once and deploy across many countries • Consumer Demand – More content, both free and paid – Better quality (HD) programming – New services such as VOD, Interactive TV, Information, games and more • Broadcaster Innovation – Interactive TV to attract consumers and retain their audience – New forms of advertising and revenue – Open content libraries to national and global audiences to build brand and deliver new revenues Funded by: Coordinated by: Partners:
HBBTV Europe At present, more than 90% of all producers of TV sets have adopted the HbbTV standard (source: GfK). In 2016, more than 50% of all TV sets to the people at home will be suitable for HbbTV (source: IHS Screen Digest and Idate). Global Source: HbbTV Forum Netherlands. http://hbbtv.nu/wp-content/uploads/2014/05/HbbTV_in_Europe_v5b_English.pdf Funded by: Coordinated by: Partners:
HBBTV Global Funded by: Coordinated by: Partners:
TV-Ring Project Funded by: Coordinated by: Partners:
Pilots Funded by: Coordinated by: Partners:
Pilot Netherlands Quality Differentiation by using DRM Registering Selecting account Showing other qualities Can we simplify the encoding process and differentiate the quality of content based on one key with different statuses (basic, premium and gold)? Test user perception of service (objective and subjective). Are people willing to pay more for HQ content? Funded by: Coordinated by: Partners:
Pilot Netherlands In House Recommendations Differentiate contents and User permission for Details on selected content user typology currently usage monitoring watching TV How can we measure all NPO on-demand usage in a household and how can an HbbTV app make recommendations with this information, making the TV even smarter? Funded by: Coordinated by: Partners:
Pilot Netherlands Second Screen Competition Second screen quiz Second Screen log in Second screen results Main Screen Results How to pair all (2nd screen) devices in a household and by social media to one ‘master’ app and how can we synchronize these results with HbbTV? How do we manage and encourage in- house “real” social interaction and create and encourage a competition model? Funded by: Coordinated by: Partners:
Pilot Germany Abenteur Lieve Before and After the Show: During the Show: Browsing data (video, audio, image, text) Social networks interaction Map (visualizing data localisation) Voting How to engage users offering transmedia services? How to use HbbTV for the depoyment of transmedia services? Funded by: Coordinated by: Partners:
Pilot Germany TV App Gallery Funded by: Coordinated by: Partners:
Pilot Germany TV App Gallery • TV App Gallery is: – An open portal for HbbTV apps – An HbbTV app embeeding multiple HbbTV apps – A straightforward testing environment – A door for new HbbTV apps not related to broadcast signaling – An oportunity for small manufacturers to offer an app portal of standarized HbbTV apps. How to open HbbTV beyond broadcasters? Funded by: Coordinated by: Partners:
Pilot Spain Multiple Stream for Live Streaming and Content on Demand Depending on the content, GUI shows On MC selection, user can see diferent cameras Multicamera and playback options at the same time or choose one How to use HbbTV for multicamera on main screen? How users interact with multicamera and which are their preferred views? Funded by: Coordinated by: Partners:
THANK YOU!!! Project web page and public documentation: www.tvring.eu Further details: sergi.fernandez@i2cat.net https://twitter.com/tv_ring https://www.linkedin.com/company/tv-ring Funded by: Coordinated by: Partners:
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