Long Bridge Park Aquatics and Fitness Center Community Survey - PowerPoint PPT Presentation

Long Bridge Park Aquatics and Fitness Center Community Survey Arlington County, Virginia Presented by September 2018

ETC Institute A National Leader in Market Research for Local Governmental Organizations …helping City and County governments gather and use survey data to enhance organizational performance for more than 30 years 6 th Survey for Arlington County DPR since 2002 More than 2,150,000 Persons Surveyed Since 2007 for more than 900 communities in 49 States 2

 Purpose  Methodology  What We Learned  Major Findings by Topic  Summary  Questions 3

 To gather input from the community regarding fees for using the Long Bridge Park Aquatics and Fitness Center  To help make recommendations on fees for using the Long Bridge Park Aquatics and Fitness Center 4

 Survey Description ➢ four-page survey ➢ survey took approximately 10-15 minutes to complete  Method of Administration ➢ by mail and online to a randomly selected sample of County households  Sample size: ➢ goal number of surveys: 800 ➢ goal exceeded: 824 completed surveys ➢ demographics of survey respondents accurately reflects the actual population of the County  Confidence level: 95%  Margin of error: +/- 3.4% overall 5

Good Representation throughout the County 6

Good Representation by Age of Household Members 7

Good Representation by Race/Ethnicity 8

Good Representation by Gender 9

Good Representation by Number of Years Lived in the County 10

 Activities that households are most likely to participate in at Long Bridge Park Aquatic & Fitness Center: o Cardiovascular fitness machines o Yoga, Pilates, mind/body classes o Community open swim o Group fitness classes o Weight training o Leisure pool/water slides/lazy river  Punch Pass is the most preferred method of paying to use Long Bridge Park Aquatic & Fitness Center 11

 Paying with a Daily Pass: o 64% would pay $7 or more for a daily adult pass o 71% would pay $5 or more for a daily child pass o 76% would pay $5 or more for a daily senior adult pass  Paying with an Annual Pass: o 61% would pay $40 or more per month for an annual adult pass o 70% would pay $20 or more per month for an annual child pass o 73% would pay $20 or more per month for an annual senior pass 12

Topic #1 Current Usage of Facilities 13

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56% of Households w/ Children Ages 10-19 Spend Over $100 Per Month 15

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Topic #2 Preferred Activities at Long Bridge Park Aquatics & Fitness Center 18

There Are 7 Activities That at Least 50% of Households Are Interested in Participating in 19

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65% of Households w/ Children Ages 10-19 Would Be More Likely to Purchase a Membership 22

70% of Households w/ Children Under Age 10 Would Be More Likely to Purchase a Membership 23

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Topic #3 Preferred Method of Paying to Use the Long Bridge Park Aquatics and Fitness Center 25

Punch Pass Is the Most 81% Would Use the Facility Preferred Method of Paying 26

Punch Pass Is the Most Preferred Method for All Household Types Except for Households with Children Under Age 10 27

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Topic #4 Fees for Using the Long Bridge Park Aquatics and Fitness Center 29

64% Would Pay $7 or More for a Daily Adult Pass 30

71% Would Pay $5 or More for a Daily Child Pass 31

76% Would Pay $5 or More for a Daily Senior Adult Pass 32

61% Would Pay $40 or More Per Month for an Annual Adult Pass 33

70% Would Pay $20 or More Per Month for an Annual Child Pass 34

73% Would Pay $20 or More Per Month for an Annual Senior Pass 35

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 Activities that households are most likely to participate in at Long Bridge Park Aquatic & Fitness Center: o Cardiovascular fitness machines o Yoga, Pilates, mind/body classes o Community open swim o Group fitness classes o Weight training o Leisure pool/water slides/lazy river  Punch Pass is the most preferred method of paying to use Long Bridge Park Aquatic & Fitness Center 37

 Paying with a Daily Pass: o 64% would pay $7 or more for a daily adult pass o 71% would pay $5 or more for a daily child pass o 76% would pay $5 or more for a daily senior adult pass  Paying with an Annual Pass: o 61% would pay $40 or more per month for an annual adult pass o 70% would pay $20 or more per month for an annual child pass o 73% would pay $20 or more per month for an annual senior pass 38

Questions? THANK YOU!! 39