Live Case Competition FALL KICKOFF WEBINAR POWERED BY: 1 X
AGENDA 12:00 - 12:10 CapSource & IACBE Introductions 12:10 - 12:20 About the Competition 12:20 - 12:40 Overview of DoorDash and Live Case: Propose a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future” 12:40 - 12:55 Q&A with DoorDash team 12:55 - 1:00 Wrap-up
COMPETITION COORDINATOR SPEAKER: Jordan Levy Founder, Executive Director Email: jordan@capsource.io Phone: (516) 581-0886
WHAT IS EXPERIENTIAL LEARNING? INDUSTRY INTEGRATED Companies PROJECT-BASED Educators & Students Institutions EXPERIENTIAL LEARNING REAL REAL REAL REFERENCE CHALLENGES STAKES OUTCOMES WORTHY
WHAT IS EXPERIENTIAL LEARNING? LEARN MORE : https://capsource.io/what-is-el/
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REFERENCE WORTHY EXPERIENCE Real, reference-worthy work experience Meaningful outcomes for host companies 9 Real business relationships with mentors Experience using skills to solve real problems Perfect to showcase on LinkedIn & Résumé
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COMPETITION HOST SPEAKER: Ted Collins VP of Member Services and Marketing
ABOUT THE COMPETITION CAPSOURCE CELEBRATING 10 YEARS OF SECOND YEAR OF VIRTUAL PARTNERSHIP IACBE CASE COMPETITIONS LIVE CASE COMPETITIONS IMPORTANCE OF 10+ TOTAL SCHOOLS, POWER OF EXPERIENTIAL LEARNING 100+ STUDENTS PARTICIPATING “LIVE CASE”
Live Case Competition FALL KICKOFF WEBINAR POWERED BY: 13 X
THE CASE Develop a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future”
COMPETING SCHOOLS UNDERGRADUATE TEAMS GRADUATE TEAMS
COMPETITION FORMAT LIVE CASE COMPETITION LIVE: Interactive & Current -- w/ Webinars, Q&A, and Deliverables CASE: Real Challenge ⇒ Real Outcomes = Reference Worthy Experience COMPETITION: Assessed by Exec Team, Academicians, and Business Leaders + Rewards for Top Performing Teams
REWARDS FOR TOP PERFORMERS! 1st Place Prize: $100 DoorDash gift 2nd Place Prize: card per student $50 DoorDash gift Participation Prize: card per student $10 DoorDash (1 Grad, 1 Undergrad Teams) (1 Grad, 1 Undergrad Teams) (All Students Who Complete)
COMPETITION SCHEDULE EVENT DATE & TIME (ET) Official Kickoff Webinar September 21 @ 12 PM Teams Finalized / Registration Closed September 27th @ 11 PM Q&A Session Webinar #1 October 2 @ 12 PM Q&A Session Webinar #2 October 16 @ 12 PM Winners Announcement Webinar October 30 @ 12 PM ** Must submit to jordan@capsource.io by deadline: Presentation & Written Memo
DELIVERABLE SCHEDULE EVENT DATE & TIME (ET) Pre Kick Off Survey September 21* @ 5 PM Submit questions for DoorDash September 25 @ 5 PM Submit questions for DoorDash October 9 @ 5 PM Temperature Survey October 14 @ 5 PM Submit Final Deliverables October 23 @ 5 PM Wrap-up Survey November 4 @ 5 PM ** Must submit to jordan@capsource.io by deadline: Links to Presentation & PDF Written Memo
KEY GUIDELINES 4 Students Must Participate in Competition Deliverables ❏ No Late Submissions ❏ Do Not Contact DoorDash (Q&A Webinars) ❏ Please Complete All Surveys (Talent Profile, Certificate, Rewards) ❏ Sportsmanship (All Winners & Learners) ❏ Professionalism, Etiquette, and Reputation Building ❏ Communication, Collaboration, Critical Thinking, Creativity! ❏ Learn & Have Fun ! ❏ READ THE RULES : https://capsource.io/wp-content/uploads/2020/09/DoorDash-IACBE-Case-Competition-Rules-Guidelines-.pdf
HELPFUL RESOURCES: ALL STAR STUDENT DELIVERABLES https://capsource.io/all-star-students/ Companies PREPARING FOR EXPERIENTIAL LEARNING https://capsource.io/preparing-students/ Educators & Students Institutions TECH RESOURCES GUIDE https://capsource.io/tech-resources/
HOST COMPANY INTRODUCING: Chasen White Sr. Manager, Strategy & Ops Project Champion
About DoorDash Founded July 2013 in Palo Alto, California, U.S. by: Tony Xu, Evan Moore, Stanley Tang, Andy Fang Website https://www.doordash.com Download our mobile application for iOS and Android Headquarters / Countries Served DoorDash is based in San Francisco with operations across the United States, Canada and Australia. Funding Total Funding: $2.5B Valuation: $16B
Customer Experience Discover Search Select Order Track Browse your Search & sort by Look over the full Checkout quickly Track your town for cuisine to find your menu and make with card-on-file order with all the local flavors favorite your meal and auto tip live updates
What happens when you order? 1) Customer places order on DoorDash 2) Order is immediately sent to tablet 3) Restaurant confirms order & assigns a prep time Focusing on these controllable metrics will lead to operational 4) DoorDash assigns a Dasher excellence for merchants 5) Dasher travels to the restaurant 6) Restaurant makes food and ensures order accuracy 7) Dasher parks, enters restaurant, & waits for food 8) Dasher leaves restaurant and drives to customer
History of DoorDash Founding Mission DoorDash began with a simple mission: to enable every merchant to deliver. Founding Story Macaroon store in Palo Alto identified delivery as a problem Interviewed 200 merchants in Palo Alto Palo Alto / Suburbs are underserved for delivery Built MVP in less than a week and received an order within 30 minutes of being live Palo Alto Delivery company was born (later renamed DoorDash)
ABOUT DOORDASH’S SERVICES DoorDash Marketplace Customers open DoorDash app and can place an order at a restaurant for pickup or to be delivered by a Dasher. Grocery now also available on DoorDash. Caviar Same offering as DoorDash, but higher end restaurants DoorDash for Business Catering for offices DashPass $0 Delivery with DashPass subscription DashMart DoorDash convenience warehouses, stocked with essentials DoorDash Drive Providing DoorDash logistics network to companies like Walmart, Target, Smart & Final so they can tap into a network of Dashers Project DASH DoorDash’s social movement to let no food go to waste and help restaurants send excess to those in need And more...checkout https://medium.com/@DoorDash
DOORDASH’S TRACTION *This data represents a third party (Edison Trends) assessment of on-demand food platforms spend share and is not endorsed or verified by DoorDash. Source: Forbes
MY DOORDASH JOURNEY - Strategy & Operations Launch Growing DD footprint from 800 to 4,000 cities in 10 months Consumer Strategy & Operations Increasing retention of customers through gamification Australia, Head of Consumer Launching first country outside of North America Pickup, Head of Consumer Growing customer engagement on new DoorDash products
FUTURE OF DOORDASH Founding Mission Enable every merchant to deliver. Looking Ahead Continue pursuing that mission, while addressing specific cx segments needs, which leads us to college Colleges Opportunity size: 20MM college students Goal: Reach over 50% market share of college student spend on food. Sample Hypothesis: By creating an integration with colleges, Doordash would enable college students to spend their university meal plan points on DoorDash, which will redefine what the college dining experience looks like in the post-COVID world and will act as a highly efficient cx engagement and acquisition channel. Sample Opportunity Sizing: There are ~20MM students enrolled in universities, and we estimate ~1.7B meals are eaten on campus during a full academic year with a university provided meal-plan, meaning that these meals would be purely incremental to DoorDash. If DoorDash were to partner with enough colleges to reach 500k students, DoorDash could generate 10MM incremental orders per year.
ABOUT THE LIVE CASE Develop a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future” Part 1: Deep Dive on DoorDash Part 2: Analyze the Student Dining Landscape Part 3: Analyze Key Stakeholders & Go-To-Market Options Part 4: Propose a Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future" VIEW FULL CHARTER : https://capsource.io/charters/lcfall/
BACKGROUND MATERIALS We suggest additional online research, but here are some links to get you started: Market Sizing Sheet (Link) College Meal Plan Doc (Link) DoorDash Blog (Link) DoorDash College Trend Report (Link)
DELIVERABLES LIVE BUSINESS CASE COMPETITION 3-Minute Explainer Video 55 Points 5 Page Executive Memo 20 Points (+ Appendix) TOTAL AVAILABLE POINTS 75 Points
GRADING 3-MINUTE 5-PAGE EXECUTIVE EXPLAINER VIDEO MEMO ( + APPENDIX) 55 Points 20 Points Argument Argument Clear Case Feasibility Concise Company Feasibility Consistent Research & Support Professional Structure Professionalism NOTE: Do not summarize the case. Creativity Summerize your suggestions.
QUESTIONS? ABOUT DOORDASH ABOUT COMPETITION Jordan Levy Chasen White Founder, Competition Coordinator Senior Manager, Strategy & Ops
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