Linking Indian Fields To The World Presented By: J. Sabaribalan - PowerPoint PPT Presentation

Promoting sustainable & controlled farming by assuring Traceability, Food Safety & Quality Systems, Improving Environmental Performance Linking Indian Fields To The World Presented By: J. Sabaribalan

FieldFresh Foods Introduction • FieldFresh Foods Pvt. Ltd. (FFFPL), is a joint venture between Bharti Enterprises and Del Monte Pacific Limited (DMPL). • Bharti Enterprises, has interests in telecom, agri-business, insurance and retail. With over 300 million customers across 20 countries, Bharti’s flagship unit, Airtel Ltd., is India’s leading private sector provider of telecommunication services (www.bharti.com). • DMPL is listed in Singapore Stock Exchange and Philippine Stock Exchange. The Group has exclusive rights to use the Del Monte trademarks for packaged products in the United States, South America, Philippines, Indian subcontinent and Myanmar (www.delmontepacific.com). 2

Business Segments Fresh & Frozen Business Del Monte Foods Focused and robust Fresh & Frozen exports Regarded as the most trusted and business by developing and evolving innovative brand in Food and Beverages, sustainable farming practices and training combining great taste and goodness of and supporting farmers. health with convenience in everyday living` 3

Growing Locations - Increasing Every Year • Working with more than 200 Farmer Groups in 26 districts and 8000 acres across 5 states in following Global GAP NPD Farms & Practices Growing Region at ACE, • Punjab (ACE): Baby Corn, Snow Ludhiana Peas and Sugar Snaps, Basket of Chillies & Herbs, French Beans NPD Farms & • Maharashtra (KARAD, Nasik, Growing Region at Pune) : Sweet Corn, Baby Corn, Karad, Maharashtra Basket of Chillies, Snow Peas and Sugar Snaps, French Beans • Andhra Pradesh (Kuppam): Baby Corn, Basket of Chillies, French Beans Growing Region: • Karnataka and Tamil Nadu: Kuppam, near Jalapenos and Gherkins Hosur 4

Growing Capabilities Herbs Corns Tomatoes Chillies Legumes Gherkins 5

Moving Forward – An Integrated Food Solutions Company From Export Oriented Farming to Setting Benchmarks in Food Processing, in a Single Facility Growing Products 5 States Packing Formats 26 Districts Gherkins 8000 Acreages Jalapenos Predictable Supply Chain Fresh (with Hydro Cooling Option) Red Paprika Traceable Residue Free Products Glass Jars Whole Sweet Corn Kernel Canning Baby Corn Individually Quick Frozen (IQF) Legumes – Beans & Peas Pulverized and Frozen in Tablet format Increased Acreages, Farmers, Crop Diversification New Crop Technology 6

Fresh & Frozen Business • Exporter of Fresh & Frozen Veg to UK, EU • Largest Baby Corn exporter from India • Products retailed at TESCO, Sainsbury’s, M&S, etc., and UK Wholesale, Fresh & Frozen Processors. • Built Trust thru’ “end -to- end” Certifications 7

Meet Stringent Global Retailer Requirements Logistics – Inland, Air, Growing Processing Ship Global GAP, Tesco Nurture Scheme, Field to BRC, HACCP Cold Chain Mgmt Fork Traceability Temp Control Transit duration Right time of Harvest Sorting & Grading *Appearance* Farm Based Crop Based F&V • Human & Animal • Nutrient • Food Safety Health Safety Management • Product & Process • Management and • Pesticides as per PPU Control conservation of • Specific Irrigation • Traceability Natural Resources

Crop Management Principles Pre-Check Right input at right time Understand Crop at company R&D Farm Release POP & PPU per test result Do limited acreages with Partner Farmers Weekly Crop Monitoring Identify Farmer/ Communities & Hold meetings Continuous Farmer Training & Exposure Complete Risk Assessment of Farmers as per Global GAP Right Harvest Stage Soil & Water Testing 9

Farmers Knowledge Economics & Driven – R&D Livelihood Trust through Certifications Awareness Regarding Technology Strong Good Agri- Interventions Extension Contract Practices Services Farming Impact Farmer Centric Sustainable Agriculture Employment Fair Generation – Procurement Trusted 70% Women System Consumers and Customers

Farming Relationship • Takes away Market Risk from Farmers • Removes middle-men • Farmers Economics & Livelihood • Technological Intervention • Fair Procurement System • Crop Diversifications • Input Support • Farm Advisory • Adaptation of Good Agriculture Practices

Procurement System : • Pre fixed farm gate prices of crop • No deduction on account of any services and advice • Transparency in pricing and weight • All payment through bank transfer/ cheque • Credit on inputs (seeds, Fertilizers & Pesticides) Technology Intervention : • Crop Diversification according to climate suitability • Technical knowledge transfer for crop production • Implementation of integrated crop management system with partner farmers . • Maximizing area under micro irrigation

On Farm Training to farmers Farmers & extension team interaction Global Knowledge Sharing Knowledge Sharing with farmers

The Process Driven “Baby Corn” Value Chain Sale of fodder • Safe & Chemical free Fodder utilization • Dairy owners • Reduced feed consumption • Silage making • Vermi compost Milk • Increased yield • Higher fat content 16

GOOD AGRICULTURE PRACTICE 17

Knowledge in Good Agriculture Practices (Global GAP) • Discriminate use of pesticides with IPM • Safe use of pesticides & fertilizers • Environmental safety • Personal hygiene • MRL Checks on Pesticide & Chemical residue

Global Gap Initiatives Safe Use of Pesticides Global Gap Awareness Safe Use of Pesticides Global Gap in Pack house Use of Bio Fertilizers 19

Mulching Micro Irrigation Fertigation Trellising

Pesticide and Pest Management 22

Pesticide Management • Pesticide management is an integral part and building block for Agricultural sustainability. • FFFPL follows one unified model for Pesticide Management for operations PAN India. • Each crop has been designated a Unique Proposed Pesticide Usage List (PPU) . • Propose Pesticide Usage list enlist the Pesticides which can be used for a particular crop. • Proposed Pesticide Usage list is drafted based on EU/UK Regulations, EU Approved Pesticides, EU MRL’s, Customer Requirements, Indian Pesticide Regulations.

Pesticide Management • PPU for a particular crop will be same across all locations and is followed religiously. • Pesticide Monitoring is being done by External lab testing for all crops based on risk assessment. • All pesticide spray activities taken place at a field is being recorded in a controlled document. • Farming team is being regularly updated about changes in Pesticide regulations to keep in line with changing norms. • Pesticide storage and handling is carried out by trained individuals only and in alignment with guidelines laid down by various standards like Global GAP, Field to Fork etc.

Establishment of scientific methodology for pest and disease management • Intercropping • Crop rotation • Cover cropping Use of IPM practices- • Physical Control • Biological Control • Organic chemical control • Chemical Control

Recommendations : Different colour sticky traps Blue trap: A number of important pest insects are attracted to a range of specific colour Wave lengths. These colours present stimuli to the insect which may elicit a number of responses ranging from host plant recognition to ovipositional attractant, sexual stimuli etc. for certain species of thrips and leaf miners. Yellow sticky Traps: Small flying insect pests are attracted by the unique yellow color and stick to the non-drying glue coating the trap. Yellow sticky traps are a non toxic way to control and monitor – whiteflies, aphids, Cabbage white butterfly, fruit flies, thrips, cucumber beetles, leafhoppers etc. White sticky traps: White traps are for monitoring flea beetles and tarnished plant bugs

Challenges …. 29

Challenges - Price, Market, Supply Chain, Product Supply Price Market Product Chain  Product  Currency Risk Demand  Quality and  Proper Cold Consistency  Rise  High in the Retailer Chain input costs – Margins  Recovery / Infrastructure Seeds, Fertilizer – Airports Yield  Weather etc at export  Cost of Cold  Pesticides  Variable Air countries Chain residue Freight Costs changes product demand  Knowledge of  Shelf-life  Labor Costs Airport Staff  Maintaining a  Other  Packaging Cost domestic market  Quarantine chemical Clearances contaminants  Fixed  Retailer Price Shelf Contract Replenishment Planning