Linköping: where to go?
Groups: Group 1 Group 2 Group 3 Britta Hermelin Patrick van Geel Willem van Winden Lidia Martins Angela Cunha Andre Costa Laurens Hans Poot Jan Roelf Sikkens Engelbrecht Elise Verheij Jeroen Visser Gijs Goucke Luc Rogiest Els Uytterhoeven Mariusz Sagan Klaus Puchta Wolfgang Ortlepp Garo Kaprelyan Natalia Nikolova Kiril Tenekedjev
Impressed! • Excellent university research • Great student life • A lot of (tech) business • Good facilities for a medium sized city • Good and improving connectivity • “co - operation as natural state” • Clear strong points: environmental technology, visualisation/imageing • Growth ambitions • Regional perspective • Vallastaden as living lab • Cre-active; jam sessions: Great!
“Turn waste into gold”
On the downside…. • Missing: business studies, design academy, women • Pre- occupation with “keeping graduates” • City centre: not exactly thrilling • Big plans but: room for tiny ideas? • “Hidden secret” (meaning poor marketing) • Strategic events policy? • Unspoken but looming different interests of city, university, students, inhabitants • Complacent? • Much talk – as much action?
The shark as metaphor?
Problem analysis • Declining student numbers; Competition • Massive online courses, future of higher education? • “attractive city” as location factor for students and professionals
Integration offers opportunities City as living lab for learning & research City as platform for student activities Excellent Excellent Jobs Jobs research research Housing Housing Attractive Attractive Atttractive city Atttractive city University University Facilities Facilities liveliness liveliness Excellent Excellent Campus as cradle of new talent education education Students as source of liveliness and city dynamics
Inner city as platform • Turn old buildings into prototyping showcase • Exhibition of inventions • Create open urban space for students to perform creative activities • Open study places/rooms in city centre
The business world • Summerjobs for students • Early engagement of business, not by the end of study • Invite business from far away • Business “employing” students in early stage (Handelsbanken) • Linkoping as accessible place for meetings and projects
Vallastaden • Interesting city planning ideas/experiments & fieldlab for university • Bridge or appendix? Fit in long-term strategy? Elite connotation?
Vallastaden Park as “mental bridge”
The park: • Playground where children/citizens meet science • Playful showcase for waste treatment/visualisation technology • Place for big and small events, (student) festivals etc. • Fast Wifi • Fun/adventure forest + “ideas come to life” + part of branding/marketing “science city” + Bottum-up apporach
Marketing & Branding strategy • City as a gateway/jumping board for talent • Celebrate success stories “born in Linköping ” • Target alumni/professionals with family • Joint strategy to attract branches of high-tech firms (“Aachen: be the first to pick our talent”) • Joint marketing
Thank you!!
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