Leverage the value of your geospatial content Increase your (customers) revenue by Dotka eCommerce API extension to ERDAS APOLLO www.dotkadata.com/en Wouter Brokx CEO Imagem & partner @ Dotka Data 1
Algemeen Dagblad • Dutch daily newspaper • 400.000 paid subscriptions (#2) • Consumer marketing campaign ran in 2012: “Free Aerial Photograph of Now (2011) and Then (1960)” • Duration: 6 weeks • Kick-back fee for content provider • 3 upsell offerings • TV commercial Dotka provided content and webshop based on ERDAS APOLLO and Dotka API 2
Create personalized products website: product samples: 1 Rotterdam 1961 3 2 Rotterdam 2011 3
AD: “Very Successful Campaign!” Total Image previews: 15.9 million Best day 28 april: 2.3 million hits Served by ERDAS APOLLO #1 - Product sales up by 5% !! #2 - Subscriber participation: 15% Upsell 28% with revenue : € 285,000 Order handling by Dotka eCommerce API 4 factsheet available @ www.dotkadata.com/ad
eCommerce? • Is about: • Internet • Service • Automation • Creating revenue • Includes • Presenting and selecting products • Order handling & Delivery of products • Financial transaction • All communication with customer (email) • And of course: Easy to use, Reliable, Quick etc 5
Dotka approach to • Commercial exploitation • Order administration • Personalized marketing campaigns • Transform geospatial content in consumer ready products How can you benefit? 7
How can you benefit? • This audience and your current customers: the Geospatial sector • Commercial: e.g. Sensor owners, Data brokers (1) • Non-profit: e.g. Mapping agencies, Forestry agencies (2) • Your new customers: • large organizations selling consumer goods (3) • Media: newspapers, magazines • Food: supermarkets • Oil & Gas: gas stations • Real Estate: online house information (4) 8
Proposition 1: Expanding commercial exploitation • Geospatial sector: Commercial organizations (re)selling geodata • requirements: • easy handling of acquired large volumes of geospatial data • instant cataloguing and commercial exploitation • of data + information products to multiple markets (B2C/B2C/B2G) • in various product formats (prints, data, PDF report etc) • to multiple outlets (webshops) • example customers: • Sensor Owners • Data Brokers 9
Proposition 2: Automated order handling • Geospatial sector: Organizations disseminating geo-information products • requirements: • easy distribution of large volumes of geospatial information • requires automated order handling and product delivery • to internal and/or external users • optional in different product types: print, download, PDF report, etc • example customers: • Forestry agency : (repeatedly) distributes information products from (free) available satellite imagery • Mapping agency : distributes maps and imagery products to government agencies and/or citizens 10
Proposition 3: Increase sales of consumer goods • Sector: Organizations selling consumer goods • requirements: • easy tool to increase consumer sales through channel campaigns • delivering personalized and localized information products or images based on geospatial content • example campaign: “Save 3 coupons, get free aerial photo of your house” • various markets, such as: • Oil & Gas (downstream): increase channel sales at gas stations • Food : increase channel sales at supermarkets • Media : increase newspaper sales 11
Proposition 4: Real estate information • Sector: Real Estate • requirements: • easy tool to offer consumer information about their living environment • delivering personalized and localized information products or images based on geospatial content • example customers: • Real Estate agencies • Online real estate brokers • Online house information services 12
Your Customers b $ Your Your Your Products Revenue Current € c Channel Your Geospatial Content 13
Your (New) Customers client Originals Mosaic Your e-Commerce API Current middleware Channel PostGres server database APOLLO with PostGIS Advantage Your Geospatial Content 16
Your Expanded Customer Base Your New Customers Your Customers Your Your Your € a Mosaic Custom Report webshop webshop webshop b $$ Your e-Commerce API Current € c Channel $ d PostGres database APOLLO $ e with PostGIS Advantage Your Geospatial Content 18
Originals Mosaic shop Originals Mosaic Report webshop view non-geospatial content geospatial only geospatial only + georeferenced product prints & downloads prints & downloads downloads markets consumer & B2B / B2G consumer & B2B / B2G consumer & B2B / B2G direct via payment service pr ect via payment service provider ect via payment service provider transactions or invoice via subscription or invoice via subscription or invoice via subscription customer management, or customer management, order handling, der handling, backoffice automatic status emails automatic status emails automatic status emails 19
Also... • Multi-lingual support • Sales reporting • User registration, authentication and subscription possible • Free campaign set up per organization (Report) • Consumer discount model (Mosaic) And more cool stuff to increase sales: • GeoRSS (add-on) • Automatic emailing of personalized catalogue @ user registration of location • New geospatial content entry automatically creates: • updated email with new content available for this location 20
Dotka license offering: • API eCommerce platform • Webshop template for • eCommerce custom prints and downloads (~Dotka Mosaic) • eCommerce original prints and downloads (~Dotka Originals) • eCommerce reporting: PDF, JPG and geodata downloads (~Dotka Report) • Remote implementation basic configuration • Requires • Your geospatial content & ICT: • Intergraph ERDAS APOLLO Advantage implementation; • Customize your own webshop design & processes; • Select & implement Payment Service Provider and your Print Shop partner 21
We can assist to Leverage the value of your geospatial content Dotka eCommerce API extension to ERDAS APOLLO More information and inquires: www.dotkadata.com/api Wouter Brokx CEO Imagem & partner @ Dotka Data 23
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