#DEDOECT2016 Let’s Connect Darnyelle A. Jervey, MBA Darnyelle A. Jervey, MBA � Speaker | Author | Strategist Speaker | Author | Strategist Like Me: Like Me: � www.facebook.com/darnyellejervey � Follow me: Follow me: www.twitter.com/darnyellejervey Link in with me: Link in with me: � www.linkedin.com/in/darnyellejervey Watch me: Watch me: www.youtube.com/darnyelleajervey @darnyellejervey @ncrediblefactor
#DEDOECT2016 5 Keys to ROCK Your Online Presence www.incre redibleoneente nterp rprises.com @darnyellejervey @ncrediblefactor
#DEDOECT2016 Tweet this: I’m with @darnyellejervey and she’s #Incredible I’m learning how to #ROCKMyOnlinePresence @darnyellejervey @ncrediblefactor
#DEDOECT2016 @darnyellejervey @ncrediblefactor
#DEDOECT2016 @darnyellejervey @ncrediblefactor
#DEDOECT2016 The Process www.incredibleoneenterprises.com @darnyellejervey @ncrediblefactor
#DEDOECT2016 5 Keys to ROCK Your Online Presence • Take the Time to Tighten Your Message • (BE) … Real, Relevant, Relatable • Outline the right online tools for your business • Create fresh content consistently • Kick Your Competition to the Curb (Rise Above the Noise & Stand Out) @darnyellejervey @ncrediblefactor
#DEDOECT2016 Take the Time to Tighten Your Message @darnyellejervey @ncrediblefactor
#DEDOECT2016 Power Statement • I Help X • Do Y • So That Z @darnyellejervey @ncrediblefactor
#DEDOECT2016 Success in business DEMANDS a posture change … @darnyellejervey @ncrediblefactor
#DEDOECT2016 People in pain are actively seeking a pain killer @darnyellejervey @ncrediblefactor
#DEDOECT2016 A SPICE PROBLEM @darnyellejervey @ncrediblefactor
#DEDOECT2016 A SPICE TM Problem is … Specific & Substantive Pervasive & Persistent Immediate & Insurmountable Clear & Conscious Expensive & Expansive @darnyellejervey @ncrediblefactor
#DEDOECT2016 MAKE MONEY , STRESS-FREE , SPACE, CONFIDENT, RELAXED IMPROVE EARNINGS, RESULTS, IMAGE, STATUS, RELATIONSHIPS, EFFICIENCY , SPACE, EFFORT SAVE TIME, MONEY , ENERGY , EXPENSES, RISK REDUCE INVESTMENT, EFFORT, WORRY PROTECT INVESTMENT, SELF EMPLOYEES/FAMILY , PROPERTY INCREASE HAPPINESS/FULFILLMENT, PROFIT, RESULTS, CONFIDENCE @darnyellejervey @ncrediblefactor
#DEDOECT2016 Be Real, Relevant and Google-able @darnyellejervey @ncrediblefactor
#DEDOECT2016 Quick Tips • Your brand never sleeps • Don’t add to the noise online • Research yourself • Have a user friendly website • Update/refresh your online presence at least twice a year @darnyellejervey @ncrediblefactor
#DEDOECT2016 Know Your Numbers! @darnyellejervey @ncrediblefactor
#DEDOECT2016 All Roads Lead to Your Website Over 77% Would choose Twitter an unfamiliar Blog LinkedIn business with QUALITY site Your Instagram Facebook over a known Website business with a poor site! Your Website is central to everything you do online! *Nielsen / Webvisible @darnyellejervey @ncrediblefactor
#DEDOECT2016 Your Website Matters • Ease of Use • What you do is clear and compelling • Get clear on AoO and keywords • 1.9 seconds to make your solution obvious • Call to Action is Prevalent • VIDEO @darnyellejervey @ncrediblefactor
#DEDOECT2016 Prospects are Searching For You Of Consumers use the Internet as their first choice to find a local business from which to buy! 74% would prefer to FIND what they need rather than have an advertisement sent to them *Nielsen / Webvisible @darnyellejervey @ncrediblefactor
#DEDOECT2016 Google is the New Business Card Darnyelle Jervey Action Items: Create your Google Profile and Google Places Listing @darnyellejervey @ncrediblefactor
#DEDOECT2016 Location, Location, Location Page 1 Page 5 Photo by S Kinkade - flickr Photo by Nevada Tumbleweed- flickr 95% of clicks come from Page 1 Results!!! @darnyellejervey @ncrediblefactor
#DEDOECT2016 www.incredibleoneenterprises.com @darnyellejervey @ncrediblefactor
#DEDOECT2016 Outline the Right Tools for Your Business Online @darnyellejervey @ncrediblefactor
#DEDOECT2016 Some of My Faves • Calendar Mgmt – • Outsourcing – Timetrade Fiverr • Meetings – Zoom • Team/Project Mgmt – • Customer Teamwork PM Relationship • Social Media – Mgmt – Infusionsoft Linked In • File Sharing – Dropbox @darnyellejervey @ncrediblefactor
#DEDOECT2016 Create FRESH Content Consistently @darnyellejervey @ncrediblefactor
#DEDOECT2016 Must Haves • Marketing Calendar • Content Calendar • 2-4 hours creating content per week • Don’t be a curator, be a creator • Determine how you’ll disseminate your content – Blog, YouTube, Social Media, Podcast, etc @darnyellejervey @ncrediblefactor
#DEDOECT2016 @darnyellejervey @ncrediblefactor
#DEDOECT2016 Marketing Streams • Word of Mouth & Referrals • Online Directories • Speaking • SEO and Website • Media and Public Relations • Automated Marketing • Direct Mail • Internet Marketing • Focused Networking • Social Media • Drive by Marketing • Education Based (webinars/ teleseminars) • Live Events • Video • Chambers/Associations • Top of Mind Marketing • Brand Ambassadors (paid or unpaid) • Articles and Blogging • Flyers and Promotional Materials • Podcasts/ Blog Talk Radio • Sponsoring • Advertising • Exhibiting • Joint Venture Marketing • Writing a Book • Free Offers/Samples • Phone calls – Warm or call • Client Success Stories & Case Studies • RFP Process • Surveys and Polls @darnyellejervey @ncrediblefactor
#DEDOECT2016 Marketing Sequence Formula Next Level Value Value Value Offer Delivery Value Offer @darnyellejervey @ncrediblefactor
#DEDOECT2016 @darnyellejervey @ncrediblefactor
#DEDOECT2016 Follow Up… that’s where the fortune is @darnyellejervey @ncrediblefactor
#DEDOECT2016 Kick Your Competition to the Curb @darnyellejervey @ncrediblefactor
#DEDOECT2016 There’s a lot of noise out there … • 294 billion emails are sent • 2 million blog posts are written • 864,000 hours of video are uploaded … to YouTube alone • 48 million Google searches are conducted • 2.4 million tweets are posted • 16.4 million pieces of content are shared on Facebook @darnyellejervey @ncrediblefactor
#DEDOECT2016 And that’s just the tip of the iceberg … @darnyellejervey @ncrediblefactor
#DEDOECT2016 Right Now, There Are People Looking for You • They don’t know you exist • So, they’ve chosen someone else • But you’re WAAAY better than they are • To meet them, you need to ROCK Your Online Presence @darnyellejervey @ncrediblefactor
#DEDOECT2016 Magnetic Marketing is HOW you ROCK Your Online Presence @darnyellejervey @ncrediblefactor
#DEDOECT2016 Tex ext C t CD to D to (302 302) 200 ) 200-3399 3399 @darnyellejervey @ncrediblefactor
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