Legislative Finance Committee June 19, 2019 Data Use for Targeting - PowerPoint PPT Presentation

Legislative Finance Committee June 19, 2019 Data Use for Targeting Increases in Institutional Performance

Institutional data • Enrollment patterns • Academic Division • Day/Time • Instructor • Online/Face2F • Students who apply but don’t enroll • Students who enroll but don’t attend

Institutional Data Examples Perkins Nontraditional Program Participation (by Gender) Student Body Composition 50% 46% 5,000 42% Number of Students 38% 4,000 40% 3,000 30% 2,000 Enrollment 20% 1,000 Completion 13% 10% 10% 0 10% 2013 2014 2015 2016 2017 0% Other White Minority Overall Black / African American Hispanic White

Media Preferences Survey • Survey for communication format • Online • Radio • TV • Movie Screen

Spring Enrollment per division per subject • Fall 2017, CIS 120 Full Time Equivalency (FTE) Per Division-Per Subject-Duplicated Fall 2015 - Fall 2018 removed from Spring Spring Spring many degree plans Fall 2015 2016 Fall 2016 2017 Fall 2017 2018 Fall 2018 as general Business and Technology 113.00 109.47 119.13 106.47 90.80 94.33 86.87 education ACCT 14.07 13.53 14.40 13.13 14.93 13.87 10.00 BAD 20.20 18.40 22.40 18.40 16.80 16.27 16.60 requirement BIT 1.47 2.53 0.73 0.53 BOFT 4.53 6.07 5.67 5.67 3.93 2.80 4.20 CIS 58.93 52.93 58.53 53.13 35.13 41.20 37.87 ECON 6.00 7.00 6.60 8.00 8.40 9.20 7.60 FIN 2.00 2.20 0.20 2.60 0.80 MGT 5.60 4.40 8.00 2.60 8.00 4.20 6.00 MKT 2.20 2.60 2.80 2.80 3.40 4.20 3.80

Online vs. Face-to-Face Online Continues to Constitute Larger Withdrawal Rate of 3-4% for both Share of Enrollment Online and Face-to-Face Students Clovis Community College Clovis Community College Overall Enrollment Trend Face to Face versus Online Withdrawal Rates 70% 4.5% 65% 62% 63% 61% 4.0% 58% 57% 57% 60% 56% 53% 3.5% 47% 50% 44% 43% 3.0% 43% 42% 39% 38% 37% 40% 2.5% 35% 2.0% 30% 1.5% 20% 1.0% 10% 0.5% 0% 0.0% Fall 2015 Fall 2016 Fall 2017 Fall 2018 Spring Spring Spring Spring Spring Fall 2015 Fall 2016 Fall 2017 Fall 2018 Spring Spring Spring Spring Spring 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 F2F Online Linear ( Online ) F2F % W Online % W

Reality: Online, Face-to-Face, Mixed 1800 1500 407 351 366 433 FTE Students 419 1200 313 342 359 384 900 427 600 899 873 815 748 667 300 0 2013 2014 2015 2016 2017 Face to Face Only Online Only Mixed

Enrollment by high School SCHOOLS WITH HIGHEST DUAL CREDIT ENROLLMENT AT CCC 800 700 600 500 400 300 200 100 0 Fall 2013 Fall 2024 Fall 2015 Fall 2016 Fall 2017 Clovis High Portales High Santa Rosa High Other

Enrollment by Gender • Our female students are older % Female than male counterparts 80.0% • Most CCC students are parents, 70.0% regardless of age 60.0% • Without reliable childcare, students will stop-out or drop- 50.0% out 40.0% • Requires TIMELY intervention for % Female, % Female, % Female, dropout prevention CCC Curry U.S. County

Full-time vs. Part-time status Enrollment Type Need for Better Data on Childcare Issues 90% • Current data from FA Office and 79% 78% 80% Student Resource Coordinator 70% 60% • Increase in student need for 50% childcare prompted request to a 40% donor for gift designation for 30% 22% 21% 20% childcare stipends 10% • Pilot indicates cost is 0% approximately $3500 / semester Fall 2017 Fall 2018 per student Full-Time Part-Time

Student Age 36 34 32 30 28 26 24 22 20 2013 2014 2015 2016 2017 Average Age Female Average Age Male Median Age Female Median Age Male

Student Success Data: All focused on student retention and persistence • Attendance, online participation Starfish Manually Raised Alerts 4,000 • Student flags 3,500 • Irregular Attendance 3,000 • Tutoring Referral – Increase in 2,500 referrals 2,000 • Missing Assignments 1,500 1,000 • In Danger of Failing 500 • Final grades 0 Fall 2017 Spring 2018 Fall 2018 Spring 2019 Kudos Flag Referral

Students Dropped for Non-Payment • Summer 2019 list started 862 students with no payment arrangement • Reminder text to these students • Follow up with Advisor Risk of Drop for Non-Payment • 13 students dropped for nonpayment Payment Arrangement Dropped for Nonpayment

Financial data CCC Revenue Sources • Program expenses $25,000,000.00 • Faculty-FT or PT $20,000,000.00 • Equipment • Some small programs pay for $15,000,000.00 themselves $10,000,000.00 • Some relatively high enrollment programs are difficult to sustain $5,000,000.00 financially without supplemental $- funding FY 2015 FY 2016 FY 2017 Tuition/Fees Grants/Contracts Auxiliary Services state appropriation local tax levy Other

Difficult to move the needle on retention rates if we don’t know why students stop or drop out • Academic issues “During my time at Clovis I didn't think I would finish school. I felt lost especially because I was completing online classes along with • Financial issues working full time, being a mom and wife . I took my time with school and I am so proud to say that I finally graduated this past Spring. The • Social issues amount of support I received from the school and Academic Advisors was wonderful. … I have to say that my advisor Jennifer • Childcare Bussey has been a saint. If it wasn't for her guidance all these years • Transportation … I wouldn't have graduated. She has been with me since my first move to Roswell, to my move to California and now Albuquerque . • Work Issues … I will forever be grateful to this college … she had so much • Other family issues patience with me during my STATS class, I am not a Math person at all but this I understood thanks to her. The support and resources for online students is fantastic . I would continue going to Clovis if it offered Bachelor programs, I would never leave if it were up to me!”

Data on these issues affects budgeting • More money focused on Tutoring Utilization supportive services 1,896 2,000 1,800 • More personnel to 1,600 1,322 1,400 1,222 provide these services 1,178 1,200 1,000 800 600 400 274 256 200 0 Fall 2017 Fall 2018 # of CCC Students Served # of Visits Total Time (hours)

Bureau of Labor Statistics Fastest growing jobs in NM: 1. Personal Care Assistant 11. Industrial Mechanic 2. Home Health Aid 12. Mental Health Counselor 3. Physical Therapist (and Assistant) 13. Assistant Manager 4. Nurse Practitioner 14. Emergency Medical Technician 5. SLP-Internship 15. Supervisor 6. Child Care Provider 16. Medical Assistant 7. Preschool Teacher 17. Marketing Internship 8. Medical Technologist 18. Business Analyst 9. Massage Therapist 19. Registered Nurse 10. Crew Member (Food and Beverage) 20. Bartender

Job placement data • Institutional survey • Cards at graduation • DWS unemployment data • Only shows NM employment; no data for students employed out of state

Using our data: Lessons Learned • Data does not tell the whole story • We always use data even if a decision seems to go against the data • Other reasons may exist that are not apparent in the data • Easy to make faulty causal links