We are Brightful LEADING EFFECTIVE REMOTE TEAMS IN TIMES OF CHANGE Pharma Multi-Channel Marketing Meet-up Richard Coope, Founder of Brightful @richardcoope | wearebrightful.com
NOW, MORE THAN EVER, IT IS TIME TO MOVE FORWARD FASTER WITH… STRATEGY THAT WORKS. CONTENT, DIGITAL & TECH THAT DELIVERS AND CONNECTS. CHANGE THAT TRANSFORMS. 3
Here’s who our team has helped in the past to make the most of their remote opportunity...
We’re a creative consultancy delivering strategy, digital and organisational change. We like to keep it simple, deliver amazing work and give back. We…
AND WE’VE BEEN DOING THIS FOR 3 YEARS WE’VE LEARNED THE HARD WAY WHAT WORKS (and what doesn’t). CREATING EFFECTIVE REMOTE CULTURES TAKES EFFORT 6
Building an effective remote workforce is much more than just the tools
WHY WE LOVE REMOTE WORKING “The new luxury is to shed the shackles of deferred living - to pursue your passions now while you’re still working. What’s the point in wasting time daydreaming about how great it’ll be when you finally quit?” REMOTE: OFFICE NOT REQUIRED by David Heinemeier Hansson and Jason Fried - NEW YORK TIMES BEST SELLER
EVERYTHING IS CHANGING “The traditional drivers of value have been shaken, new ones will gain prominence, and there’s a possibility that the gulf between what markets value and what people value will close.“ Mark Carney, The Economist April 2020 9
What Covid-19 has done to disruption and change “We’re in a phase of forced digital acceleration.” Sir Martin Sorrell at COGX 2020
Remote working in a Pharma context Sources: https://www.pharmaceutical-journal.com/news-and-analysis/opinion/editorial/pharmacy-must-change-as-a-result-of-covid-19-or-be-left-behind/20207958.article?firstPass=false https://pharmaphorum.com/views-analysis-sales-marketing/what-pharma-can-do-to-win-in-virtual/
The rise of virtual GPs and phone conversations Sources: https://app.powerbi.com/view?r=eyJrIjoiYzU2OTA2ODktZTIyNy00ODhmLTk1ZGEtOGVlZmRlZDNjYzY3IiwidCI6IjUwZjYwNzFmLWJiZmUtNDAxYS04ODAzLTY3Mzc 0OGU2MjllMiIsImMiOjh9
LET’S THINK FOR A MOMENT WHAT LEVEL OF REMOTE WORKING ARE YOU AT?
WHAT LEVEL OF REMOTE WORKING ARE YOU AT? 1 NON DELIBERATE ACTION 2 RECREATING THE OFFICE ONLINE 3 ADAPTING TO THE MEDIUM 4 ASYNCHRONOUS WORKING 5 NIRVANA 14 Source: https://medium.com/swlh/the-five-levels-of-remote-work-and-why-youre-probably-at-level-2-ccaf05a25b9c
THE PRO AND CON OF ASYNCHRONOUS WORKING 1. DECISION MAKING TAKES A DAY LONGER 2. DECISIONS ARE THOUGHT THROUGH MORE 15
ASYNCHRONOUS WORKING REQUIRES 1. EXPECTATION SETTING 2. SELF MOTIVATION 3. TRUST 16
SETTING EXPECTATIONS 1 CLEAR WORDS - Detailed briefs, use templates where possible - Concise and clear written words - Background material - Set clear deadlines or objectives 2 BE AVAILABLE - Be available for feedback or questions 3 CLEAN HANDOVERS - The baton change 17
LET’S DO FOR A MOMENT WHAT DRIVES AND MOTIVATES US?
What drives us and makes us happy “It’s not about pay cheques, or a monthly salary. It’s about autonomy, mastery and purpose.” Daniel Pink, Drive: The truth about what motivates us
HOW WE CAN MOTIVATE 1 AUTONOMY - Control your own environment - Control your hours - Control your life 2 MASTERY - are you able to get better? Enable - - Provide the right tools: - Mics and Audio! Crisp.ai - Are you holding anyone back? 3 PURPOSE - Why do you exist? - What are you fighting for? 20
LET’S CHANGE FOR THE BETTER LET’S ADDRESS THE ELEPHANT IN THE ROOM
What managers often say “Will people work hard if I’m not watching them all the time?” If people really want to play video games or surf the web all day, they’re perfectly capable of doing so from their desks at the office. [...] If you run your ship with the conviction that everyone’s a slacker, your employees will put all their ingenuity into proving you right. REMOTE: OFFICE NOT REQUIRED by David Heinemeier Hansson and Jason Fried - NEW YORK TIMES BEST SELLER
What managers often say “If we’re dealing with trust issues, it means we made a poor hiring decision. If a team member isn’t producing good results or can’t manage their own schedule and workload we aren’t going to continue to work with that person. It’s as simple as that.” Chris Hoffmann from the IT Collective
LEADING WITH COMPASSION DURING UNUSUAL TIMES Source: https://www.linkedin.com/posts/adammgrant_remarkable-display-of-compassionate-leadership-activity-6671024297521283072-Eh3w/
HELPING YOUR TEAM MEMBERS ADAPT TO CHANGE Source: How to unfreeze and overcome fear https://wearebrightful.com/how-to/unfreeze-overcome-fear-of-failure/
Source: How to unfreeze and overcome fear https://wearebrightful.com/how-to/unfreeze-overcome-fear-of-failure/
OUR TOP 10 TIPS FOR LEADING REMOTE TEAMS AND CREATE A CULTURE OF BELONGING 1_UNFREEZE 6_COMMUNICATE OFTEN AND BRIEF WELL 2_ SET YOUR STRATEGY 7_HAVE A CULTURAL MANAGER 3_BUILD A LATERAL TEAM 8_AGREE ON RULES AROUND DEEP AND SHALLOW WORK 4_PLAY TO PEOPLES’ STRENGTHS 9_MOTIVATE YOURSELF 5_ACT FAST 10_KEEP YOUR SENSE OF HUMOUR 27 Source: How to lead remote teams effectively https://wearebrightful.com/how-to/lead-an-effective-team-remotely/
HERE ARE SOME MORE HOW TO’S TO HELP YOU WORK MORE EFFECTIVELY REMOTELY 1 HOW TO UNFREEZE AND OVERCOME FEAR OF FAILURE 2 HOW TO LEAD A REMOTE TEAM EFFECTIVELY 3 HOW TO STAY SANE WHEN WORKING FROM HOME 4 HOW TO CREATE BETTER HABITS AND STICK TO THEM 28
HOW WE CAN HELP MAKE REMOTE WORKING WORK FOR YOU 1 BUSINESS RESILIENCE IN A CRISIS 2 EFFECTIVE REMOTE WORKING CULTURE 3 LEADERSHIP & TEAM TRAINING 4 INNOVATION PROGRAMMES & INCUBATORS 5 CULTURAL CHANGE PROGRAMMES 29
Twitter: @thisisbrightful Email: richard@wearebrightful.com TIME TO MOVE FORWARD FASTER IN TIMES OF CHANGE.
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