Lawn Doctor Social Proof: I was just Tweeting to Tell you I Blogged - PowerPoint PPT Presentation

Lawn Doctor Social Proof: I was just Tweeting to Tell you I Blogged ;-) December 9, 2015

Agenda • Social Media • Reviews • Exercise • QA

What’s a Hashtag? The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Helpful Hints: • Geotarget Hashtags reach right audience (Example: #Roswell) • Hashtag: #SEFF and/or #Qiigo

Who Uses Social Media?

Social Media Interesting Facts About Social Media: • Fastest Growing Social Segment on Twitter is 55 – 64 years old • FaceBook has 1.15 Billion Active Monthly Users

Does Social Media Impact Your Brand?

How Do You Tie Social Media Effort to Revenue?

Developing Content • Goals: – Be a resource and industry authority – Minimize self-promotion • Content Generation – Content is 20% creation and 80% distribution – Utilize events and topics to generate content across time and social media sites

Tools • Tools: – Hootsuite – Qiigo Rep – Local Marketing Cloud

Reviews Are Very Social (Testimonials)

Who Would You Choose? Why? Things to Consider: • Overall Rating • Number of Reviews • Is This Review Trustworthy? • Customer Feedback • Business Feedback

Who Would You Choose? Why? Multiple Reviews with Positive Feedback Owner Response Recommended Searches

Bad Review – Positive Experience • Resolve the complaint in the customer’s favor and they will do business with you again 70% of the time • 95% of customer will give business a second chance if complaint is handled in a timely manner • Customers who get their issue resolved, tell 4 to 6 people about the experience. • All else fails, ‘reverse SEO’ can help you bury the bad review.

Monitoring Reviews Ability to respond to reviews.

How Would You Respond To This Review? (Group Exercise) “My lawn looks terrible!!!! They rushed through their work and left my lawn torn up. When I contacted them again they were rude. After an entire summer my lawn still looks bad. I would not recommend this company to anyone.” *Disclaimer: This is not a real review

Take Away – Guidelines For Responding • Hand out

Want To Talk Further? Matt Herndon – Onboarding Specialist matt@qiigo.com 678-355-8004 Account Manager Morgan McClymont (678) 667-0995 mmcclymont@qiigo.com

Earned, Owned, Paid Media • Paid media (Strangers) Used to promote content in order to drive earned media, as well as direct traffic to owned media properties. • Owned media (Customers) Any web property you can control and is unique to your brand. • Earned media (Fans) If owned media sites are the destination, then earned media is the vehicle that helps people get there.

Two Ears, One Mouth (You Can Learn a Lot by Just Listening) • Listen more than talk • Geo-target – Focus on your local area • Picture in case we Teach your Zees can’t find video…. – Social Media isn’t always intuitive provide advise and coaching for Zees Embed sample video here.

Using LinkedIn For Franchise Development According to the 2014 Franchise Development Report that analyzed 101 franchisors and about 35,000 units :  The Internet was the leading source of franchise sales in 2013, at 42 percent.  Franchise sales generated through social media increased year-over-year by 267 percent.  Forty percent of franchise sales through social media originated from LinkedIn.

Using LinkedIn For Franchise Development • Upgrade . • Showcase. Purchase one of LinkedIn’s Develop a showcase page that focuses premium packages. on your franchise opportunity. • Engage. • Update Regularly. Participate in LinkedIn Groups Provide regular updates on populated by people who are educational and informative content likely to be good candidates. regarding your franchise system. • Share. • Target Candidates. Encourage your employees to Use sponsored updates to share these posted updates via cost-effectively maximize certain their personal profiles. post’s visibility.

Social Login – A Goldmine Facebook Google LinkedIn    First & Last Name   Date of Birth   Gender   About Me    Email Address (Verified)  Phone Numbers    Profile Picture & URL   Education History/Details  Work History/Details   Interests  Full Postal Address

Business Value of Social Media Customer Insight is the number one value of social media.

How Do You Tie Social Media Effort to Revenue?

Cool Tools • Google Trends: • http://www.visualvisitor.com/ • Google Analytics • Google Alerts • HootSuite • Klout.com • http://www.yelp.com/trends • http://qiigo.com/software/local-marketing-cloud/ • http://www.wildfireapp.com/