Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Kurzweil’s News “Children with autism learn imitative behavior from socially assistive robot” Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Speculative Concept Intelligent Toys and Children Education Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research Extreme Users: - Observe children playing with toys at toys’ store. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research - Extreme Users Child pays attention to video games Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research - Extreme Users Pick the dolls that have similar looks with themself Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research - Extreme Users Parent is present with child Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research - Extreme Users Only play with the toys through seeing and touching https://vimeo.com/107406738 Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research - Unmet Need 1 A product that not only for entertainment, but also for education. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research - Unmet Need 2 A product that has parental control function. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research - Unmet Need 3 A design that can educate children through various learning styles. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Interim Proposal An intelligent doll with voice controlled system and smartphone controlled projector, to create a virtual environment to help children learn new knowledge in a faster and enjoyable manner. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Interim Proposal Tie intelligent dolls portray 8 to 11 year old children of a var- ity of ethnicities, the voice-controlled system have knowledge navigator capability, and the smartphone application supports parental control function. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Interim Proposal Tie educational system design need to meet the seven learn- ing styles, which included visual (learn through picture), aural (learn through sound), verbal (learn through words), physical (learn through touch), logical (learn through rea- soning), social (learn through in groups), and solitary (learn through self-study). Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Brand Name Development Kurzweil’s Blog & Brand Name Further Development Combination Ethnographic Research Children Educational Edutoy Intellor Robot Doll Intellor Intelligent Toy Intedoll Learn Projector Robotedu Voice controlled Intellro Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Brand Character Diagram PERSONA PURPOSE Intelligent Educate Personal Interact Playful Enjoy intellor LANGUAGE TONE Interesting Bright Childish Sweet Cute Magic Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Soundscape https://www.dropbox.com/sh/99q6bgk0bjuvkzw/ AAAOFYS2fz9MiFtpjurgkxOPa?dl=0 Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Motion Identity Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Motion Identity https://vimeo.com/111984776 Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Purpose of the App Tie mobile app supports the system of intelligent doll and helps children learn in a fast and enjoyable manner. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Contents of the First Screen Tie home screen shows progress of connecting between the mobile app and the intelligent doll. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
• Tie app supports parental control function to limit the time • Tie app has various themes and stages for helping children Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Two Features within the App that the children spend on the learning App, as well as to avoid the casually purchase. learn in a enjoyable manner. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Persona • Loves magic • Has a 11 years old son and a 9 years old daughter, Married (the intelligent toys can help her chil- dren to learn knowledge in a fast and enjoyable manner). • Edited a popular children food book that only for online sales • Household income = $68K Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
• Buy and redeem deals Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein App Research Groupon • Find great deals on eating, traveling and shopping from more than 500 cities; directly from the device. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
• Create beautiful short • Easy to use, fast to share. Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein App Research Flipagram video stories using Face- book, Instagram and Camera Roll photos ; Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
• View recipes visually. • Share and collect Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein App Research Yummly • Discover the best recipes for you from across the web; your recipes; Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein App Icon Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Home Screen Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Feature 1 Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Feature 2 Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Intelligent Toys Xue Xia | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein App Prototype https://vimeo.com/113869687 Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
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