KEVIN AND TIM DISH THE DIRT
THE “NATURAL” COMPETITION
MAJOR EDITORIAL FEATURES 2012 Natural Home & Herb Companion Real Simple Food & Wine Garden May 2012 May 2012 March 2012 Page 73 Pages 160, 161 March / April 2012 Page 22 Page 21 Oprah.com Today Show Broadcast February May 4, 2012 2012
SHARK TANK APPEARANCE 2013 Better Life on a Popular Reality TV Show On Friday, 1 November 2013, Better Life faced the “Sharks” on ABC’s Shark Tank with hopes of inspiring one or more of the show’s celebrity investors to propose a deal. The co- founders of Better Life wowed the “Sharks” with a showdown between their what-EVER! all-purpose cleaner and a national leading brand of conventional cleaner. what- EVER! won the battle cleaning up a dirty granite surface smeared with raw chicken. Better Life’s Even the Kitchen Watch the episode: http://vimeo.com/88078295 Sink scrubber fascinated everyone when it removed dried- on spray paint from a piece of ceramic tile. The “Sharks” were impressed by the all natural cleaning products and the offers started to fly. As soon as the segment aired, the orders began to roll in from people who love the idea of cleaning their homes without chemicals.
4 FOOT RECOMMENDED SET Description Product Name Facings UPC Dishwasher Gel Automatic Magic 2 8-95454-00236-2 Liquid Dish Soap Dish it Out 2 8-95454-00216-4 (clary sage & citrus) All Purpose Cleaner what-EVER! 2 8-95454-00204-1 (clary sage & citrus) Floor Cleaner (RTU) Simply Floored 2 8-95454-00205-8 Glass Cleaner I Can See Clearly, WOW! 2 8-95454-00201-0 Countertop Cleaner Take It For Granite 1 8-95454-00210-2 Cleansing Scrubber Even The Kitchen Sink 2 8-95454-00203-4
8 FOOT RECOMMENDED SET Product (Shelf 2) Facings Hand Soap Refill (clary sage & citrus) 1 Hand Soap Refill (citrus mint) 1 Hand Soap (citrus mint) 1 Product (Shelf 1) Facings Lotion (citrus mint) 1 Hand Soap (clary sage & citrus) 1 Dishwasher Gel 2 Liquid Dish Soap (clary sage & citrus) 1 Lotion (clary sage & citrus) 1 Nursery Cleaner 1 Liquid Dish Soap (unscented) 1 Electronic Screen Cleaner 2 All-Purpose Cleaner (unscented) 1 All-Purpose Cleaner (clary sage & citrus) 2 Produce Wash 1 Stain & Odor Eliminator 2 Ready-to-Use Floor Cleaner 2 Glass and Window Cleaner 1 Stone Countertop Cleaner 1 Stainless Steel Cleaner & Polish 1 Stone Countertop Cleaner 1 Wood Furniture Cleaner & Polish 1 Cleansing Scrubber 2
PRODUCT RANKING – CLEANING & DISH Cleaning and Dish 1. Ready-to-use floor cleaner -- Simply Floored! 2. All-purpose cleaner (clary sage & citrus) -- what-EVER! 3. Dishwasher gel -- Automatic Magic 4. Liquid dish soap (clary sage & citrus) -- Dish It Out 5. Window cleaner -- I Can See Clearly, WOW! 6. Cleansing scrubber -- Even The Kitchen Sink 7. Stone countertop spray -- Take It For Granite All-purpose cleaner (unscented) – - what-EVER! 8. Liquid dish soap (unscented) – - Dish It Out 9. Stainless steel cleaner – Einshine 10. Wood furniture cleaner – Oak-Y Dokey 11. Nursery cleaner – 2am Miracle 12. Laundry soap (lavender grapefruit or scent free) – Spin-credible 13. Electronic screen cleaner – Green Screen 14. Stain & odor eliminator – Natural Stain & Odor Eliminator 15. Fruit & vegetable wash – Produce Wash 16.
PRODUCT RANKING – PERSONAL CARE Personal Care Liquid hand soap (citrus mint) – No Regrets 1. Liquid hand soap (clary sage & citrus) – Go Forth & Conquer 2. Hand lotion (citrus mint) – Cool Calm Collected 3. Hand lotion (clary sage & citrus) – Work It. Own It. 4. 5. 32oz refill liquid hand soap -- No Regrets 6. 32oz refill liquid hand soap -- Go Forth & Conquer
NATURAL ALL-PURPOSE CLEANER what wh at-EVER! EVER! No Rinsing. No Residue. what-EVER! truly is the workhorse of the line. It is as simple as spray and wipe, but wait until you see all the places tackled… kitchen - the scuff mark on the wall, the spilled juice on the floor; bathroom - as a daily shower spray on the glass shower doors; laundry - Mud on your pants? Spray them with what-EVER! and throw them in the laundry. SURFACES: Use this safe cleaner on any surface, including: countertops, appliances, sinks, toilets, walls, baseboards, floors, tables, chairs, showers and tubs. SCENT: Available in Scent-Free or naturally scented using only natural extracts of Clary Sage & Citrus. SIZE: 32oz
NATURAL GLASS CLEANER I Can See Clearly, Wow! No Rinsing. Streak-Free. Film Free. SURFACES: Glass, windows, mirrors, plexiglass, auto glass, tinted windows, light fixtures, chrome, and acrylic. Stand back and admire our streak-free shine without the use of alcohol or ammonia. SCENT: Breathe easy, this product is scent-free. SIZE: 32oz
NATURAL FLOOR CLEANER Simply Floored! Ready To Use. No Rinsing. Kick the bucket! Simply Floored is a ready-to-use, no rinse cleaner for all floor types (especially hardwood). Squirt directly on your floor, then mop with a clean damp mop. Rinse your mop as necessary and enjoy the clean shine. Oh, so simple to get floors clean. SURFACES: Cleans and restores a brilliant shine to: hardwood, tile, marble, bamboo, vinyl, laminate and other sealed floors. May also be used with dry mops, such as microfiber or terry cloth mops. SCENT: Naturally scented using only natural extracts of Citrus & Mint. SIZE: 32oz
NATURAL CLEANSING SCRUBBER Even the Kitchen Sink No Scratching. Keeps Surfaces Shiny & Protected. The name means everything + your kitchen sink. Seize your cleansing scrubber when you need more oomph. The day old spaghetti sauce dried on the cooktop, the marker your kids drew on the wall, the scum-ridden tile in your bathroom, the toilet bowl…. Oh, and even the kitchen sink. SURFACES: This naturally powerful gentle cleaning scrubber works wonders on tubs, tile and grout, toilet bowls, shower doors, ceramic, stovetops, glass cooktops , stainless steel sinks, porcelain, enamel, stone, cultured marble, non-polished solid countertops, & laminate. SCENT: Breathe easy, this product is scent-free. SIZE: 16oz
NATURAL WOOD FURNISHING POLISH Oak-y Dokey Clean. Polish. Protect. Get your finest wood surfaces looking brand new without that greasy ‘dust - magnet’ residue. Oak -Y Dokey cleans and leaves a natural shine. Our special blend of natural conditioning oils will actually repel dust and fingerprints long after cleaning. SURFACES: Safely cleans and polishes: wood furniture, cabinets, paneling, and other finished wood surfaces. Also great on antiques, engineered woods, and veneers. SCENT: Naturally scented using only natural extracts of Cinnamon and Lavender. SIZE: 16oz
NATURAL STONE & COUNTERTOP CLEANER Take It For Granite Clean. Polish. Protect. Take It For Granite will leave your stone surfaces looking like the rock stars they are without hazing or streaking. Our solvent free formula also protects your investment by keeping your sealant intact and leaving you with a beautiful shinw. SURFACES: Safely cleans and shines: granite, marble, quartz, slate, concrete, limestone, travertine, terrazzo, silestone, soapstone, and other high-end stone surfaces. Great for countertops, vanities, and tables. Perfect for daily cleaning of all stone surfaces. No rinsing required. SCENT: Naturally scented using only natural extracts of Pomegranate & Grapefruit. SIZE: 16oz
NATURAL STAINLESS STEEL CLEANER Einshine Clean. Polish. Protect. Finally a stainless steel cleaner & polish that can make your stainless appliances look like a catalog ad. Not only will Einshine get rid of the dust, fingerprints and water marks with one very easy application, our special blend of natural oils will repel dust, fingerprints long after cleaning. SURFACES: Safely cleans and polishes stainless steel appliances: refrigerator, dishwasher, oven, cooktop, and range hood. Also great on chrome, nickel, titanium, and other fine metal surfaces. SCENT: Naturally scented using only natural extracts of Lavender & Chamomile. SIZE: 16oz
NATURAL DISH SOAP Dish It Out Easy Rinsing. pH Balanced. Sulfate-Free. Tough on grease, and gentle on the hands. You know it because it is sulfate free (SLS/SLES). No more dry, irritated hands from doing dishes. Ditch the gloves and still get that squeaky clean you love. SURFACES: Pamper your pots and delight your dishes with Dish It Out. SCENT: Available in Scent-Free or naturally scented using only natural extracts of Clary Sage & Citrus. SIZE: 22oz
NATURAL DISHWASHER CLEANER Automatic Magic No white film. No Residue. Sparkling Clean. Looking for a natural dishwasher detergent that actually works? So were we, until we invented Automatic Magic. Your dishes will come out clean and sparkling without spots, film, or haze. At 60 loads per bottle, Automatic Magic provides great performance and value. FOR USE WITH: Automatic Magic is an ultra concentrated gel designed for use in automatic dishwashers. SCENT: Breathe easy, this product is scent-free. SIZE: 30oz LOADS: 60
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