Karinza Akin & Selena Browning Assistant Directors Advancement Events
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The Ohio State University Advancement Events 3
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General Event Planning Tips 9
Always start with how you want your audience to feel 10
Focus on the message to spark the emotion 1 1
Use what is unique about Ohio State and your Club/Society to unite and engage your audience 12
• Plan ahead ! There is no such thing as starting too early • Keep the goals / objectives / outcomes in mind when making decisions 13
Be proactive and flexible (always have a rain plan) 14
Hospitality: The friendly and generous reception and entertainment of guests 15
Think through the entry experience – it’s what sets the tone 16
Look for opportunities to add a “wow factor” 17
Or to add a special touch 18
Think through the exit experience – it’s what guests will remember 19
Category One Event Ideas 20
Networking 21
Art 22
Student Programming 23
Community Service 24
Lifelong learning 25
Diversity and Inclusion 26
Health and Wellness 27
Special Interest 28
1870 2020 s
Sesquicentennial themed events will count as Category 1 special interest events - Incorporate 150 th programming into a pre-existing event/game watch - Create a new one 30
Host a 150 th Birthday Party! 31
Sesquicentennial Events in a Box - Pennants - Photo Postcards - Table Tents - 150 Lapel Pins 32
Buy into pre-existing events in your community 33
Nightlight 614 34
Picnic with the Pops 35
Resources 36
• The website & handbook • Event checklist • Registration template 37
Clubs 38
Societies 39
Questions? Karinza Akin Selena Browning Browning.116@osu.edu Akin.34@osu.edu 614-292-5762 614-688-2826 40
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