John hn Br Bradshaw dshaw Head of Marketing 1 RET RETAIL AIL - PowerPoint PPT Presentation

John hn Br Bradshaw dshaw Head of Marketing 1

RET RETAIL AIL IS THE IS THE ULTIMATE DEMOCRACY ULTIMATE DEMOCRACY 2

THE ONLY WAY TO GET LOYALTY IS TO BE THE BEST AT WHAT YOU DO CUSTO CUSTOMERS MERS HAVE HAVE A LOT OF CHOICE A LOT OF CHOICES 3

YOU OU CA CANT NT AF AFFORD T FORD TO BUY O BUY YOU OUR R CU CUST STOMERS OMERS LOYAL ALTY 4

SO WHAT’S THE POINT? SO 5

A little more The right to Customer data loyalty (maybe) communicate through time 6

MAYBE BEING PART MAYBE BEING PART OF OF A LOYALTY ECOSYS A LOYALTY ECOSYSTEM TEM GETS YOU GETS YOU INT INTO O THE THE CON CONSID SIDERATIO ERATION N SET SET? 7

PEO PEOPLE PLE LIKE RELEV LIKE RELEVANT ANT COMMUNI COMMUNICATIO CATIONS NS 8

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A relevant deal probably can get you to change behavior 1. A RELE A RELEVAN VANT T DE DEAL CA AL CAN PR N PROBABLY OBABLY GET GET YO YOU U TO TO CHAN CHANGE GE BEHA BEHAVI VIOR OR 10

2 2 GRO GROUPS UPS OF BUYER OF BUYERS 11

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LIGHT B LIGHT BUYERS UYERS GET ONE MORE SHOP FROM GET ONE MORE SHOP YOUR LIGHT BUYERS 13

ITS EASY TO G ITS EASY TO GET ET Pitfall to avoid: Don’t be your best to your worst customers 1. IT IT WRO WRONG NG 14

Our key learning: Personal discounts 1. If you can give to the customers something they really value, there will be plenty of upside to share 1. between Partners, suppliers and retailers OUR OUR KEY LEARN KEY LEARNING: ING: PERSONAL DISCOUNTS 15

John hn Br Bradshaw dshaw Head of Marketing 16