Jerky Trends Whats Driving the Demand for Jerky? Interest in High - PowerPoint PPT Presentation

Jerky Trends

What’s Driving the Demand for Jerky? Interest in High Quick and Novel Flavors Protein Snacks Convenient Transition into a Variety of Fits into the ‘better for you’ options Low Carb diet snack

Top Claims for Meat Snacks United States Global 1. No Additives/Preservatives 1. Low/No/Reduced Allergen 2. Low/No/Reduced Allergen 2. Gluten Free 3. Ease of Use 3. No Additives/Preservatives 4. High/Added Protein 4. High/Added Protein 5. Gluten Free 5. Low/No/Reduced Fat 6. On-the-go 6. All Natural Product 7. Halal 7. Premium 8. Low/No/Reduced Fat 8. Hormone Free 9. Premium 9. Convenient Packaging

Top Meat Snack Flavors and Substrates in the United States Top Flavors Consumer Preferences for Meat Types 1. Smokey 80% Beef 2. Teriyaki 49% Chicken 3. BBQ 45% Turkey 4. Bacon 45% Pork 5. Pepper 34% Bison 6. Hickory Smoke

Jerky Variations Multiple Protein Sources (Salmon + Chicken, Beef + Pork). Insect Protein Jerky Chips Jerky Plant-Based Jerky (sea greens, nuts, Jerky Bars seeds)

Plant-Based Meat Snacks Trending 1. Vegetarian and Vegan Jerky’s • Made of beans, nuts, chia, flax, seitan, mushrooms, coconut and seaweed. 2. Soy, seitan and mushrooms are the plant-base choice to best mimic the texture of jerky made from beef. Looking Ahead • The global plant-based meat market will be worth $5 billion by 2020. • Sea greens are expected to account for 15% or $750 million of the predicted $5 billion plant-based meat market by 2020 (Mintel, 2018). • Sea greens such as kelp are a good plant-base protein source, having 8 g of protein per serving. Additionally, other sea greens such as kombu add an intense umami flavor which turns these products into a delicious savory snack.

Trending Flavors • Ginger Teriyaki • Peppered Pizza • Chili Lime • Honey Tamari • Chocolate Hazelnut • Garam Masala Spice • Pineapple Habanero • Tandoori • Rosemary BBQ and Maple • Teriyaki • Sesame Seaweed • Kim Chi Spice • Thai Turmeric and Coconut • Sofrito • Smoky Honey Glazed • Bloody Mary Jerky • Szechuan peppercorn • Sweet Cherry • Maple Hickory Bacon

Jerky Pairings Jerky and Beer • BBQ and dry stout • Spicy or peppered and IPA • Teriyaki and German Kolsch or Golden Ale Jerky and Cheese • Smoky jerky and gouda or Swiss • Cajun BBQ and asiago cheese • Cherry maple smoked jerky and Havarti Beef Jerky and Salad • Adds a savory layer to salads • Lean Protein Beef Jerky and Soup/Stew • Tastes like a slow cooked beef without the hassle • Variety of jerky flavors provides lots of options for soup recipes

Predicted Volume Growth in the United States Meat Snack Market 2016 2017 2018 2019 2020 2021 2022 Volume M Kg Volume M Kg Volume M Kg Volume M Kg Volume M Kg Volume M Kg Volume M Kg 97.21 105.85 116.53 124.47 132.63 141.02 150.59

Key Market Figures Convenience Stores Consumers American Jerky Market Convenience stores in the 30% of meat snacks in the The meat snack market in the United States account for United States are United States is expected to 50% of jerky sales (Mordor purchased for teens- up reach $2.8 billion with a 4.2% Intelligence, 2018). from 6% in 2013 (IFT, 2018). annual growth through 2022 (Mordor Intelligence, 2018).

Meet Consumer Demands with Nikken’s Ingredients Vegan/Vegetarian Novel Flavors Clean Image Options • Clean up your label by • Meet claim requirements with • With international flavors replacing MSG, I+G and our Vegan/Vegetarian, Allergen- trending, Nikken has countless Yeast Extract with Nikken’s Free, Gluten-Free and Non-GMO options! Kombu (seaweed) Extract products. • Add complexity and boost Powder. • Try our umami rich Seaweed savoriness to your meat snacks • Check out our, Seriously Powders and savory Mushroom by adding one of Nikken’s umami Clean Guide to learn about Powders. ingredients such as White Miso our most clean label Powder, Fish Sauce Powder, Soy offerings. Sauce Powder or Shiitake Powder.

Create Some Trendy Seasonings with Nikken’s Ingredients • Sweet Smoky Shiitake • White Miso Ginger • Garlicky Miso • Miso Mustard • Miso Maple Butter • Cajun Mirepoix • Sesame Soy Bulgogi- • Lemon Rosemary Miso Korean BBQ • Worcestershire Tonkatsu • Smokey Red Miso Rub • Chai Red Miso • Roasted Cabbage Thai Taco • Kimchi with Nikken’s Roasted • Pineapple Mango Cabbage Miso Habanero Check out our products and request a sample today!