Jennifer Robertson Bureau of Transportation Safety Wisconsin Tribal Transportation Conference
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Transportation Safety in Wisconsin Texting and Distracted Driving Distracted Driver Simulator 3
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555 traffic fatalities in 2015 41,653 traffic injuries in 2015 5
Persons Killed 1,000 1,100 1,200 100 200 300 400 500 600 700 800 900 0 1932 1934 1936 1938 1940 1942 1944 1946 1948 1950 1952 1954 1932-2015 Persons Killed 1956 1958 1960 1962 1964 PERSONS KILLED 1966 1968 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 6
Traffic crash: every 5 minutes Property damage: every 6 minutes Injury: every 13 minutes Speed-related injury or death: every 1 hour Teen driver injured or killed: every 2 hours Alcohol-related injury or death: every 3 hours Motorcyclist injured or killed: every 4 hours Pedestrian injured or killed: every 7 hours Bicyclist injured or killed: every 9 hours Fatality: every 16 hours 7
WHAT IS DISTRACTED DRIVING? Distracted driving is any activity that could divert a person's attention away from the primary task of driving. All distractions endanger driver, passenger, and bystander safety. These types of distractions include: Texting Using a cell phone or smartphone Eating and drinking Talking to passengers Grooming Reading, including maps Using a navigation system Watching a video Adjusting a radio, CD player, or MP3 player 8
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There are three main types of distraction: Visual—taking your eyes off the road; Manual—taking your hands off the wheel; and Cognitive—taking your mind off what you are doing. 10
Text messaging requires visual, manual, and cognitive attention from the driver, so it is by far the most alarming distraction. 11
Texting While Driving Causes: 1. 1,600,000 crashes per year – National Safety Council 2. 330,000 injuries per year – Harvard Center for Risk Analysis Study 3. 11 teen deaths EVERY DAY – Ins. Institute for Hwy Safety Fatality Facts 4. Nearly 25% of ALL car crashes 12
About 6 times more likely to cause an accident 1. than driving intoxicated The same as driving after 4 beers – National 2. Hwy Transportation Safety Admin. The number one driving distraction reported by 3. teen drivers 13
Makes you 23X more likely to crash – National 1. Hwy Transportation Safety Admin. Is the same as driving blind for 5 seconds at a 2. time – VA. Tech Transportation Institute Takes place by 800,000 drivers at any given time 3. across the country Slows your brake reaction speed by 18% – 4. Human Factors & Ergonomics Society Leads to a 400% increase of eyes off the road 5. 14
A 2010 survey from the Pew Research Center reported that more than one in four American adults said they have texted while driving — the same as driving-age teenagers. “While previous research has shown that one in four teen drivers text at the wheel, this data suggests that adults are now just as likely to engage in this risky behavior,” said Mary Madden in a statement. Madden is a senior research specialist at the Pew Research Center's Internet & American Life Project and co-author of the report. 15
A 2006 study by researchers at the University of Utah that involved a driving simulator showed that people who talk on their cell phones while driving are as impaired as drunk drivers. In fact, text-messaging drivers may be even more dangerous: While some of the participants crashed their virtual vehicles while sober and chatting, none of them crashed while drunk. From Tech News Daily 2/26/10 16
346.89(3)(a) No person may drive any motor vehicle while composing or sending an electronic text message or an electronic mail message. "Drive" means the exercise of physical control over the speed and direction of a motor vehicle while it is in motion. 17
Using a cell phone is against the law for any driver with; A probationary license or instructional permit, except for an emergency The law applies to all drivers with a permit or probationary license, not just those under the age of 18 18
Does not apply to government entities Many agencies ban the use by policy 49 CFR 392.82 Using a hand-held mobile telephone. No driver shall use a hand-held mobile telephone while driving a CMV. No motor carrier shall allow or require its drivers to use a hand-held mobile telephone while driving a CMV. 19
Driving means operating a commercial motor vehicle on a highway, including while temporarily stationary because of traffic, a traffic control device, or other momentary delays. Driving does not include when the driver has moved the vehicle to the side of, or off, a highway where the vehicle can safely remain stationary. 20
Emergency exception. Using a hand-held mobile telephone is permissible by drivers of • a CMV when necessary to communicate with law enforcement officials or other emergency services. Speakerphones, hands-free and earpieces are OK One button operation only Can’t move from normal seat belted location to operate single button Dialing must be by ONE button push or voice activated 21
Wisconsin's texting ban is a primary enforcement law Vehicle must be in motion OK to text or email while stopped Texting and e-mailing on a phone look very similar to dialing it Need driver to admit it Your experiences in court? 22
Wisconsin's first homicide by texting while driving prosecution ended Friday with a Sun Prairie woman receiving a year in prison for the death of a UW-Madison student on East Johnson Street in 2010. Dane County Circuit Judge Stephen Ehlke WSJ September 22, 2012 rejected recommendations of probation for Stephanie Kanoff, 21, by the state Department of Corrections and by Kanoff's lawyer, Murali Jasti, saying that giving Kanoff probation would unduly depreciate the seriousness of the crime. Kanoff was found guilty by a jury in July of homicide by negligent driving for the Oct. 24, 2010 death of Dylan Ellefson, 21, who was behind his disabled car when he and his car were struck by Kanoff's minivan. Kanoff will also serve two years of extended supervision after her release from prison. Jurors said after the trial that she was found guilty because of the time she had spent on her phone after leaving work minutes before the crash, not necessarily because they found she was texting at the moment of the crash. 23
Social Norming Pledge program Paid and earned media Education “It Can Wait” Program Posters, web sites, videos on line Enforcement 24
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Theresa Nelson Public Information & Outreach Specialist Bureau of Transportation Safety, Wisconsin State Patrol 608-709-0062 TheresaM.Nelson@dot.wi.gov 26
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