January 2019 Executive Summary Report Monthly KPI's Jan: $61,225 - PDF document

January 2019 Executive Summary Report Monthly KPI's Jan: $61,225 Jan: 5,360 Jan: $11.42 Jan: 84 Jan: $728.87 Total Total Cost Per Cost Per Hires Dec: $64,325 Dec: 5,223 Dec: $12.32 Dec: 70 Dec: $918.93 Spend Leads Hire Lead MoM: -4.8% MoM: 2.6% MoM: -7.3% MoM: 20.0% MoM: -20.7% Digital Snapshot: January vs December PMC and Job Board CPL January December Lowest CPL PMC: Visits Up 33% 16,461 VS 12,398 CPL Leads Hiremaster $11.15 269 Find A Trucker Job $12.85 144 American Driver Network $26.88 186 Cost Per Visit Down -18% $0.92 VS $1.12 Highest CPL PMC: Form Leads Up 31% 85 VS 65 CPL Leads Randall Reilly $44.25 113 CDL Career Now $29.85 335 American Driver Network $26.88 186 Apply Now Clicks Up 26% 193 VS 153 Lowest CPL Job Boards: Phone Leads Up 28% 137 VS 107 CPL Leads Hiringdriversnow.com $2.34 426 BestDriverJobs.com $3.97 126 Spend Up 9% $15,110.11 VS $13,910.60 Truckdrivingjobs.com $5.05 198 Highest CPL Job Boards: Total ATS Leads Up 21% 255 VS 210 CPL Leads Americandrivernetwork.com $9.84 381 Alltruckjobs.com $5.24 206 Cost Per Lead Down -12% $38.55 VS $43.88 Truckdrivingjobs.com $5.05 198 Apply Now Cost Down -15% $36.41 VS $42.80 Per Lead Social Advertising Summary: Social Cost Per Lead January December $35 Reach Up 33% 41,545 VS 31,228 November, $30 $30 $25 Cost Per Lead Down -44% $9.24 VS $16.40 $20 December, $16 $15 Total Leads January, $9 Up 77% 330 VS 186 $10 $5 Spend Up 0% $3,050.00 VS $3,050.00 $0 November December January

January Social Marketing Snapshot Top Facebook Post

Snapshot Report KPI's Total Total Cost Per Cost Per Hires $834,783 72,017 $11.59 1,102 $757.52 Spend Leads Hire Lead Digital and Job Board Performance Lowest CPL Job Boards: Job Board Spend $74,626 CPL Leads HiringDriversNow.com $1.44 8,316 BestDriverJobs.com $2.26 2,651 AmericanDriverNetwork.com $4.81 7,883 Job Board CPL $3.66 Highest CPL Job Boards: Job Board CPH $1,309.23 CPL Leads TruckingCompaniesHiring.com $114.96 14 TruckingUnlimited.com $18.30 218 AllTruckJobs.com $11.90 588 Digital Spend $386,340 Lowest CPL PMC: Digital CPL $30.90 CPL Leads HireMaster $11.87 2,697 Find A Trucker Job $14.48 511 Digital CPH $1,350.84 Job Vid $19.81 530 PMC Spend $284,388 Highest CPL PMC: CPL Leads PMC CPL $21.14 American Driver Network $36.76 272 Randall Reilly $31.52 1,650 CDL Career Now $22.14 7,790 PMC CPH $1,799.92 Cost Per Lead Comparison, Job Boards $140.00 $120.00 $100.00 $80.00 $60.00 $40.00 $20.00 $0.00 TruckDrivingJobs.com TruckersReport.com TruckingCompaniesHiring.com TruckingUnlimited.com

Breakdowns & Comparisons Spending Breakdown, Media Type Leads Breakdown, Media Type $61,090.00 $11,145.00 $16,630.00 $0.00 3 $74,626.32 2,548 12,501 20,382 $284,388.00 $386,340.00 Job Boards Performance Marketing Campaign 13,450 Digital Media Traditional Media Job Boards Performance Marketing Campaign Print Promo Social Media Digital Media Traditional Media Tools Social Media $5,543.33 Cost Per Lead Comparison, Media Type $6,000.00 $5,000.00 $4,000.00 $3,000.00 $2,000.00 $3.66 $1,000.00 $21.14 $23.98 $30.90 $0.00 Job Boards Performance Marketing Campaign Digital Media Traditional Media Social Media Leads 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2018 January February March April May June July August September October November December January Leads Spend and Avg CPL 6,000 $30.00 $26.51 5,111 5,014 5,000 4,647 $25.00 $20.86 $20.44 $20.51 $20.53 4,143 3,827 4,000 $17.73 $17.87 3,711 3,690 3,613 $17.43 $20.00 3,557 3,443 3,290 $16.00 $14.10 2,844 $13.50 3,000 $15.00 $12.27 2,000 $10.00 1,000 $5.00 0 $0.00 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2018 February March April May June July August September October November December January Leads CPL

Weekly Tracking Report Year 2019 Month January Media Type Sum of Spend Calls Form Leads Full Apps Total Leads Cost Per Lead Job Boards All Truck Jobs $1,080.00 0 0 0 206 $ 5.24 American Driver Network $3,750.00 50 0 0 381 $ 9.84 Best Driver Jobs $500.00 0 0 0 126 $ 3.97 Hiring Drivers Now $995.00 11 0 0 426 $ 2.34 Truck Driving Jobs $1,000.00 0 0 0 198 $ 5.05 Job Boards Total $7,325.00 61 0 0 1,337 $ 5.48 Performance Marketing Campaign Performance Marketing Campaign $24,850.00 216 0 0 1,047 $ 23.73 American Driver Network $5,000.00 105 0 0 186 $ 26.88 CDL Career Now $10,000.00 64 0 0 335 $ 29.85 Find a Trucker Job $1,850.00 19 0 0 144 $ 12.85 Hiremaster $3,000.00 4 0 0 269 $ 11.15 Randall Reilly $5,000.00 24 0 0 113 $ 44.25 Performance Marketing Campaign Total $24,850.00 216 0 0 1,047 $ 23.73 Digital Media SEM Campaign $15,000.00 137 0 0 392 $ 38.27 Digital Media Total $15,000.00 137 0 0 392 $ 38.27 Social Media Social Advertising $3,050.00 18 0 0 330 $ 9.24 Social Media Total $3,050.00 18 0 0 330 $ 9.24 Total Other Other (Calls, Leads, Hires) $0.00 595 0 0 2,128 $ - Total Other Total $0.00 595 0 0 2,128 $ - Grand Total $50,225.00 1027 0 0 5,234 $ 9.60