INVESTOR PRESENTATION JUNE 2019
EXECUTIVE SUMMARY 2
EXECUTIVE SUMMARY Overview • Modi Naturals Limited (MNL) is in the business of manufacturing, marketing and distribution of edible oils and has recently forayed into ready-to-cook food segment. It also caters to B2B edible oil segment. • The company has a vision to build a holistic fast moving consumer company (FMCG) with the focus of offering innovative and niche products. • The company was incorporated in 1974 by Mr. D.D Modi and is listed on the BSE with a current market capitalisation of INR 1,004.9 Mn (As on 31 st March, 2019). Product Basket Edible Oil Segment: • Oleev Oil Brand: Oleev Extra Virgin Oil, Oleev Extra Light Oil, Oleev Pomace oil, Oleev Active, Oleev Health and Oleev Smart. • Health Care Brand: Olivana Wellness. • Other Brands: Rizolo and Canola Miller. Ready-to-cook Segment: • PIPO and MIX’IN Popcorn: Classic Salted, Butter Lovers, Chilli Surprise, Golden Crunch, Diet Popcorn Olive Oil, Mix’in Peri Peri, Mix’in Desi, Cocktail, Mix’in Tomato Salsa, Mix’in Cheese Burst. 3
COMPANY OVERVIEW 4
COMPANY OVERVIEW • Modi Naturals Limited (MNL) was incorporated in 1974 by Mr. D.D Modi, Segmental Sales Break Up – FY19 the visionary entrepreneur of the Modi Group, and is headquartered out of New Delhi, India. • The company began its operations in 1974 with an oil mill and a solvent plant to manufacture Rice Bran Oil in 1979 in Punjab. Branded Non- • MNL got listed on the BSE in the year 1985, and started its manufacturing 37% Branded operation in Pilibhit, U.P. The plant has evolved today into a fully integrated 63% oil refinery and packaging unit. The company has set up a bottling unit in Hyderabad, Telangana for its consumer packaged oil business; while a packaging unit at Sonepat, Haryana for its snacking unit. • Since 2010, the company has slowly transitioned its business from the Segmental Sales Growth (INR Mn) commoditized non-branded manufacturing of edible oils to making unique branded edible oils and also becoming India’s third largest Blended Oil 2500 Brand. 1,863 2,009 1,925 1,912 1,803 • The company’s branded product portfolio includes Oleev Health, Oleev 2000 Smart oil, Oleev Active oil, Rizolo Rice bran oil, Miller Canola Oil and 1500 1,085 Olivana Wellness Oil. The company has marked its presence in the ready- 983 923 774 to-cook food market with the launch of Pipo, a new range of premium 1000 quality popcorn. 427 500 • In the non-branded segment, the company manufactures and markets, Rice 0 Bran oil, Rice Bran wax and De-oiled cakes. FY15 FY16 FY17 FY18 FY19 Branded Sales Non-Branded Sales 5
TRANSFORMING INTO MULTI BRAND FMCG CO. Modi Naturals is transforming from a pure play edible oil company to a diversified FMCG company by creating world class uniquely positioned value-added products that are gaining popularity in households. Branded Non-Branded Branded Edible oil Personal Care Ready to cook Segment 6
REVENUE GROWTH OF THE BRANDED BUSINESS 06 2019 109 Cr 05 2018 98 Cr 04 2017 92 Cr 03 2016 02 77 Cr 01 2015 43 Cr 2014 29 Cr 7
TRANSFORMATION TOWARDS FMCG FY19 - Segmental Sales FY20 – Targeted Segmental Sales FY12 – Segmental Sales Non- Non- Branded Branded Branded 37% Non- 35% 100% Branded Branded 63% 65% Branded Sales Growth (INR Mn) 1,200 1085 983 923 1,000 774 800 600 427 294 400 200 0 FY14 FY15 FY16 FY17 FY18 FY19 8
KEY MILESTONES Raised money through preferential allotment. Launched the Launched Establishment of the Entry into branded cooking oil brand To be one of the Oleev Health Incorporation of edible oil refinery in products through the Oleev Active leading FMCG the Company. Pilibhit, U.P. & Oleev Smart. launch of Tarai. (blended). Company. 1974 1992 2010 2013 2017 Vision 1985 2003 2012 2015 2018 Launched Listed Award for Launched Oleev Brand Started new PIPO & on BSE. 'Highest and various other consumer brands: MIX’IN in ready-to- Processor of Rice products under it: Rizolo, Olivana cook segment. Two Bran in India' by Oleev Extra Virgin, Wellness new facility SEA of India. Oleev Extra Light and (Massage Oil) & additions, one at Oleev Pomace oil Miller Canola Oil. Hyderabad and the other one at Sonepat. 9
BOARD OF DIRECTORS Mr. Anil Modi (Chairman and Managing Director) He is one of the founding members of Anil Modi Oil Industries Limited and is the guiding force behind Modi Naturals. He brings three decades of invaluable experience in the business. He is also on the Board of Solvent Extractors Association of India Limited. Mr. Sudhir S. Halwasiya (Independent and Non Executive Director) A member of the illustrious Halwasiya family of Lucknow, he is a businessman of great repute and is also a respected social worker. Mr. Alok Garg (Independent and Non Executive Director) He is a graduate in Commerce (B.Com), known as a manufacturer and exporter of Heena in India and possesses a rich and varied managerial and administrative experience. Mr. Sulabh Singhal (Independent and Non Executive Director) He has an MBA in Marketing and Finance and received its bachelors degree from Delhi University. He possesses more than 13 years of professional experience in Mr. Akshay Modi (Joint Managing Director) various roles in the retail banking and management consulting. He is an Engineer from the University of Leeds, U.K and an alumnus of The Doon School. He is a visionary entrepreneur who conceptualized the launch of Edible Ms. Aditi Gupta (Non Executive and Non Independent Director) Oils in consumer packs under the brand names, ‘ Oleev ’, ‘ Tarai ’, ‘ Rizolo ’, ‘Miller’ and ‘ Olivana wellness’ . She is BS in Economics from University of Nottingham (U.K.) with a total experience He is also a member of Indian Olive Oil Association. of 7 years in Investment Banking, Finance and Business Management & Planning. 10
VALUES & PRINCIPLES Vision of the company is to be an organisation that is centred on the consumer whilst caring for the environment in which we thrive. Commitment Trust Leadership Committed to living a Integrity Innovative Respect all MNL highly performance colleagues, customers Be a leaders in all the Practice the highest Focus on meaningful oriented culture. and consumers, and areas of the business, ethical standards and innovations everyday. Learn from treat them as one with strong honour commitment. Challenge convention experiences and would like to be commitment to Uphold the values and and reinvent the way search for better paths treated. delivering leadership principles of Modi business is done to to achieve optimum results. Believe that people Naturals in every achieve better place in outcome. work best when there Attract the best talent action and decision. the market. Accept personal is a foundation of in the marketplace and Being honest and Recognise innovation accountability to meet trust. give the skills and straightforward with regardless of its the business needs, opportunities that one Work together to each other. magnitude. improve systems and needs. create a culture of help others improve inclusion. their effectiveness. Mission stands is to deliver good health, naturally. 11
MANUFACTURING AND DISTRIBUTION NETWORK Distribution Network Sales Depots 20+ Modern Outlets Reach 2,500 Number of Distributors 450+ Retail Outlets Reach 50,000 Headquarter Office Manufacturing Plant Depot Serving States 25+ 12
MANUFACTURING LOCATIONS The company has three manufacturing units to manufacture, blend and package its range of edible oil and food variants. Hyderabad Sonepat Uttar Pradesh Commenced in 2018 Commissioned in 2018 Commenced in 1985 (Unit on lease) (Unit on lease) (Punjab unit was incorporated in 1979 and was sold later) Solvent Extraction Refining Blending & Packaging Crushing Total 800 TPD 200 TPD 100 TPD 300 TPD Capacity 13
KEY FOCUS AREAS Muti-Brand Health with Taste Approach Marketing & Distribution Advertisement 14
DISTRIBUTION CHANNELS Modern Trade Channels E-Commerce Platforms 15
DISTRIBUTION CHANNELS Modern Trade Channels E-Commerce Platforms BIG BASKET PAYTM MALL Retail Sales AMAZON GROFERS 16
MARKETING INITIATIVES 17
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