J.S.H.Y
HELLO! We are JSHY Joshua, Shi Da, Haiqal and Yu Xiang
Design Brief Design a product that reduces effect of haze on elderly
ISSUE To find ways to tackle the haze situation as a community during the haze period
TARGET USER? Elderly (>60)
Ethnographic Observation
AEIOU Examples Activities The prime minister putting a mask on a resident Environment HDB flat void deck, many residents have gathered around the table where Mr Lee is sitting at. Interaction PM Lee caring for the housing residents Objects N95 mask being worn Users Middle-aged man, Mr Lee and fellow residents. Insights User Experience Preventive measures should be Physical: The Prime minister is putting mask on the residents there who are elderly taken by residents against the haze situation. Cognitive: The elderly may be thinking if this mask would be able to fit comfortably onto his face. Social: They are communicating happily as there is smiles on their faces Cultural: A bunch of residents during a meetup with the prime ministers Emotional: Joy and happiness
AEIOU Examples Activities Elderly Resident putting on mask Environment Housing /estate basement resident Interaction Elderly Smiling as they put on their mask Objects N95 face mask Users Elderly Woman, est 50+ Insights User Experience The need to care and look out for Physical: The elderly are holding a N95 mask and are trying to put them on the elderly in the community during this haze period. Cognitive: They may be learning how to put on a N95 mask comfortably Social: Cultural: The elderly women preparing for the haze period Emotional: Joy is shown as they are smiling in front of the camera
AEIOU Examples Activities 2 middle-aged ladies at a traffic light crossing in the rainy and hazy conditions Environment Traffic light crossing, raining and hazy Interaction Umbrella shielding them from the rain, mask to filter haze particles. Objects Umbrella and face mask worn Users 2 middle-aged ladies User Experience Insights Physical: Visibility is reduced by the haze as well as the rain. The two Haze reducing visibility and more women are wearing a mask as well as holding an umbrella. particulate matter at ground level after rain. Cognitive: The women are using mask to cover their nose to prevent the haze getting into their breathe. Social: Cultural: Despite the haze, the two women are still outdoors, doing their usual routine Emotional: Feeling annoyed
AEIOU Examples Activities A young lady aiding an elderly walking. Environment On the streets, with very hazy environment Interaction Young lady guiding an old lady Objects Both very a mask Users Elderly + lady young User Experience Insights Haze poses as a danger to both Physical: Difficulty Breathing and navigation. young and the old. It reduces Cognitive: When traveling around, the poor visibility of the haze make traveling less visibility and give rise to breathing safe difficulty. Social: They tend to watch out for each other more often and put on masks Cultural: Emotional: From their faces, it can be seen that they are feeling frustrated as they have negative issues about the haze.
AEIOU Examples Activities Elderly Residents walking on the streets in the hazy conditions Environment Side pavement with hazy condition Interaction Elderly slowly making their way along the pavement Objects N95 face mask Users Elderly man and women User Experience Insights Physical: Difficulty navigating through the hazy conditions and holding a cloth over one’s mouth Haze poses as a visible and a as shown by the elderly lady in the picture. health threat to pedestrians Cognitive: As shown in the picture, in reaction to the haze, the elderly pedestrians have used various ways to filter the air they breathe, either using a mask or a cloth to cover their mouth. Cultural: Despite the hazy conditions, people still go on with their daily activities like going out of the house but just wearing a mask. This could have manifested based on how people do not see the direct effects of the haze on their health but decide to act when different signs of health problems show up. Chances are it maybe too late for normal medicine. Emotional: Frustrated about the hazy situation.
Interviews
Where & When Outram Mrt, Wed 4pm & Sat noon Who? Elderly (most preferred >60) Roles? Interviewer & Observer -Joshua -Shi Da Note taker -Haiqal -YuXiang
Interview Questions Habits: What do you do in your daily life? Do you prefer working or exercising? Do you prefer working/exercising indoor or outdoor? Motivation: What makes/motivates you to work/exercise on a daily basis? Problem/Statement: What thoughts do you have on the haze that is happening on a yearly basis in Singapore? Do you think that the haze has affected you? Who do you think that will be affected the most? What would be more beneficial to you? An air purifier or a mask? Why do you think an air purifier/mask is more beneficial? What price would you want to buy the air purifier/mask at?
Name : Kind Kevin Age : 62 Date & Time : November 9 2016 (5.30 Pm) Location : Outram Park Mrt Interview Duration : ~30 minutes Haze is I am … unavoidable and concerned about it is not farmers’ my health ... I am still I can save on fault affected on the expenses … a way to work reusable mask
Name : Dirty David Age : 60 Date & Time : November 9 2016 (5.45 Pm) Location : Outram Park Mrt Interview Duration : ~30 minutes Not really concerned with Wearing mask … haze … no hot and stuffy Smell … affects allergies... my clothes
Name : Strong Steve Age : 62 Date & Time : November 9 2016 (6.00 Pm) Location : Outram Park Mrt Interview Duration : ~30 minutes Not affected Mask are the Air is humid and healthwise … no same … need warm breathing more designs difficulties I could use a I am not fond of reusable mask … … smell of haze environmental friendly
Name : Noisy Nick Age : 62 Date & Time : November 12 2016 (2.16 Pm) Location : Outram Park Mrt Interview Duration : ~20 minutes I feel … haze is My clothes … I prefer air annoying yet I feel … restless Haze affect … reek of smoke purifier … more common and breathless elderlies with comfortable active lifestyle
I feel … haze Air is Not really Not affected is annoying yet humid and concerned healthwise … common warm no breathing with haze … Haze is difficulties no allergies... unavoidable and it is not I am not fond farmers’ fault I am … of … smell of Thoughts of I feel … Effects on concerned haze haze restless and about my health breathless health I could use a Mask are the My clothes reusable mask same … need Smell … … reek of Notes & ->environmenta more designs affects my smoke l friendly Insights clothes I can save on Haze affect I prefer air expenses … a ... I am still … elderlies affected on the purifier … reusable mask with active way to work more lifestyle Wearing mask comfortable Haze affect … hot and us Thoughts stuffy about negatively preventive measure
Ethnographic Interviews Observation care and look out for … a visible and Effects on the elderly in the a health threat health Thoughts of community haze Reduce visibility and Preventive Thoughts particulate matter after measures about should be taken rain. preventive Haze affect by residents measure us negatively danger to both young and the old … cause breathing difficulty. Insights to needs Needs I need to take preventive measures I need a preventive equipment I need to think for the community I need a safety haze plan I need to improve my visibility I need care for myself
Persona Needs
Name : Groovy Gabriel Age : 60 Location of stay: Singapore Marital Status: Married Family Status : Living with wife and children Hobbies and Interests: Badminton and jogging Likes: Chainsmokers, Jay chou, spending time out with family Dislikes: Haze Job: Mechanic Needs: Job Motivation: I need a way to ensure my lungs are healthy I need a safety equipment to protect myself To allow my family to have a good life, not I need something that allows me to carry on my daily work worrying about money matters. without worrying about the haze Challenges Every time when there is haze, i have to worry about my son as he has asthma. Cannot go for daily jog in the hazy situation.
THANKS!
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