Introduction Marc Morley Service Manager, Street Scene Why a - PowerPoint PPT Presentation

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Introduction Marc Morley Service Manager, Street Scene Why a funeral business? We wanted to provide a comprehensive service The rising cost of funerals was a key issue for council members An opportunity to help regulate the market

Introduction Marc Morley Service Manager, Street Scene
Why a funeral business? • We wanted to provide a comprehensive service • The rising cost of funerals was a key issue for council members • An opportunity to help regulate the market place • Develop our commercial skills
Business model options : • Private • Public private partnership • In-house • New company
Launching a new company • Flexibility • Financial benefit to council – income plus 11% capital loan return • Ability to expand
How long did it take to set up? 2 Years
What was involved? • Market Research - Northumbria University • APSE – Business Case • Developing a 10-year detailed business case • Challenge and approvals process • Setting up the company and the governance (board of directors)
• Premises - location, planning approval • Recruitment and selection process • Partners - coffins, suits, embalming equipment • NAFD membership
Lessons learned • Changing terms and conditions to employ staff • Penalties for delayed building construction and design • Early designing and sorting of premises
• Resilience and commitment to deliver • The ability to find solutions to challenging issues • Be a can do team!
Developing the business
• Pre-paid funerals • Developing networks • Coroner’s body conveyance work • Franchising the brand
Communications and marketing (internal / external) Becoming the local family funeral director
• Raising awareness locally • Website • Social media • Advertising in local press, publications and outdoor • Promotional materials eg pens, calendars
0191 433 4499 regentfuneralservices.co.uk Saltwell Road South, Saltwell Park, Gateshead, NE9 6DT A Gateshead Council owned Company

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