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INTRODUCTION Nicolas de Tavernost, Chairman of the Executive Board - PowerPoint PPT Presentation

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INTRODUCTION Nicolas de Tavernost, Chairman of the Executive Board TRUE FIGURES Thomas Valentin, Vice-Chairman of the Executive Board DESPITE DOUBLE- DIGIT GROWTH IN SVOD PENETRATION IN FRANCE Number of French people aged 15+ who have used

  2. INTRODUCTION Nicolas de Tavernost, Chairman of the Executive Board

  3. TRUE FIGURES Thomas Valentin, Vice-Chairman of the Executive Board

  4. DESPITE DOUBLE- DIGIT GROWTH IN SVOD PENETRATION IN FRANCE… Number of French people aged 15+ who have used SVoD during the year Estimate based on 3 different sources 33% 24% 18% 17 9 12 to to to 18M ° 10M ° 13M ° 2017 2018 2019 Sources: Médiamétrie / Médiamat – Panel analysis – Médiamat / Global Vidéo – CREDOC survey 2019

  5. … TV REACH STILL REMAINS SIGNIFICANTLY HIGHER THAN THAT OF SVOD: 12 TIMES HIGHER Daily coverage of TV on TV screen vs SVoD across all screens 12x TV SVoD 37x television 36,5M ° 12x 4x 20,7M ° 8,7M ° 3,0M ° 7,0M ° 1,7M ° 0,7M ° 0,6M ° 15+ 15 - 34 35 - 49 50+ Sources: Médiamétrie / Médiamat – Daily coverage of TV on TV screen – NPA Conseil / Harris Interactive – Number of daily SVoD users Weeks 1 to 47 - 2019

  6. (ALL THE MORE SO SINCE TV IS NOT CURRENTLY MEASURED IN ITS ENTIRETY BUT WILL SOON BE IN 2020) A udimètre I ndividuel P orté (individual ported audience measurement) A portion of the TV audience is not currently taken into account by Médiamétrie. From 2020, media measurement will be enhanced by: +6% 15+ - out-of-home audience - 3-screen home audience +10% wrp>50

  7. BY REACHING 3M ° FRENCH PEOPLE EACH DAY , SVOD’S COVERAGE IS LESS THAN CANAL+ AND VIRTUALLY ALL FREE-TO-AIR CHANNELS Daily reach of TV among over 15s on TV screen vs SVoD across all screens 21,9 19,6 16,1 15,7 10,2 8,9 8,4 7,8 7,7 7,2 5,6 5,5 5,4 4,8 4,8 4,8 4,8 4,8 4,6 4,1 3,9 3,8 3,7 3,5 3,0 20.3M° daily reach among over 15s, 7 times more than SVoD Sources : Médiamétrie / Médiamat – Daily coverage of TV channels on TV screen – NPA Conseil / Harris Interactive – Number of daily SVoD users Weeks 1 to 47 - 2019

  8. CATCH-UP VIA TV SCREEN MORE POPULAR WITH FRENCH PEOPLE THAN SVOD Daily reach of TV among over 15s for catch-up ipTV vs SVoD across all screens ipTV SVoD 3,7M ° 3,0M ° … Sources : Médiamétrie / Médiamat – Daily reach of catch up via TV screen – NPA Conseil / Harris Interactive – Number of daily SVoD users Weeks 1 to 47 - 2019

  9. AT PRIME TIME, TELEVISION CAN REACH MORE THAN ONE THIRD OF THE FRENCH POPULATION AT THE SAME TIME ─ SVOD, 10 TIMES LESS Average 15+ TV audience between 9pm and 10.30pm on TV screen vs SVoD across all screens television 22.2M° 2M° Sources : Médiamétrie / Médiamat – Average prime time audience (9pm/10.30pm) – Global Vidéo / Médiamétrie – Wave 23 Weeks 1 to 47 – 2019 for TV data

  10. SVOD USAGE IS MOSTLY BENEFITING FROM NEW AND ORIGINAL SERIES Weighting of the top 3 contributors to SVoD in terms of viewing time 2,5% 2,1% 3,3% Original (since s4) Original (since s3) US+24 Sources : NPA Conseil / Harris Interactive Weeks 1 to 47 – 2019

  11. 1/ Despite strong SVOD growth in France, the balance of power is clear:  TV reaches 12 times as many French people every day than SVoD  Even among young people, TV remains much more popular than SVoD Even if SVoD continues to expand, it will peak at a lower level than TV, which remains and high quality mass media 2/ The customer portfolio cannot be extended (telecom, music, SVOD, etc. subscriptions). 3/ However, advertising models have great potential in SVoD, just like they do in live

  61. David Larramendy, Membre du Directoire

  62. Our trust in the TV medium is based on 2 pillars: ATTRACTIVENESS 1 CAPACITY TO INCREASE PRICES

  63. The TV market remains a priority for advertisers NET 2018 MEDIA REVENUE (€ MILLIONS) 3,430 TV 2,313 INTERNET 2,172 PRINT Source: irep

  64. The appeal of TV is going from strength to strength 700 additional TV advertisers in 2018 up 91% up 91% 721 655 639 Number of new TV advertisers per year TV investment between 2016 and 2018 More than €220 m gross investment 2018 2016 2017 Source: Kantar Media

  65. The TV medium still has significant growth potential in France ~ 4 % infla inflation per y tion per year ear Average inflation since 2017 for the medium -30% vs But … -50% vs Source: irep / Kantar Media / internal estimate based on Group data

  66. TV is under-invested in France TV REVENUE TV REVENUE / / POPUL POPULATION TION -22% 22% VS AVERAGE 4 EURO COUNTRIES Source: EGTA / irep

  67. Regulatory restrictions are easing 1 SEGMENTED ADVERTISING OPENING UP TO CINEMA ADVERTISING TV/Digital New customers High CPM convergence

  68. Robust advertising performance €1,067 M 2018 multimedia advertising revenue up 34% in 4 years 27% Record net market share for the free-to-air channel business in Q3 2019

  69. M6 Group is well prepared for the future

  70. Q & A

  71. CONCLUSION

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