Lauren Pratt Anthony Starling Camika Blackwell Kendall Hotchkiss INTERROBANG AGENCY
Problem Overview Reliability Issues Organization Navigation
Project Goals User friendly Shopper friendly Overall, just friendly The foremost option for collectors
Target Audience Collectors of Media ages 18-35
Qualitative Research Observations Focus Groups and Interviews Personification Collages
On-site Observations–HPB Treasure hunting Determination to find specific item – even if “only browsing”
On-site Interview Collects classic books Shops once a month at many Half Price Books
On-site Observations–B&N People didn’t stay in the store as long Appeared to be in a hurry
Personification Barnes and Noble older male, 30-50s generally uninvited Books-a-Million middle aged female, 30-45 generally invited Half Price Books young aged male, 20-30s generally invited
Personification Barnes and Noble Barista technology lover with social media Half Price Books English professor
Focus Groups and Interviews Collecting and Collectors: Seen as a variety of di ff erent items OR Collecting of only one thing About Half Price Books: Mostly unheard of or never shopped there Wide selection of items and prices are good
Collages Insert type here
Research Insights Wonderful place to relax and browse Many people use it as a place to kill time
Conclusive Insight Change the viewing mentality of collectors & Make hidden collectors proud!
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