International Capabilities 2015 The Business Practice Quantum - PowerPoint PPT Presentation

International Capabilities 2015

The Business Practice ¡ ¡ • Quantum Reward’s Hollywood Movie Money, a division of Fandango Rewards in the U.S., is the only promotional ¡ ¡ movie ticket provider that can deliver global acceptance ¡ ¡ through a network of licensees and agents/partners ¡ ¡ ¡ ¡ • We provide studios and brands the ability to create worldwide or local promotions overseas using our movie rewards as a consumer or employee incentive • We use our preferential relations with studios to build promotions around tent pole pictures • Our movie ticketing capabilities assist studios in contracting with partners who are seeking tactical ways to tie into their movies • By creating 360°marketing promotions 2013, we helped studios to gain from “above the line” advertising by participating brands 2

International Movie Rewards Acceptance in 28 countries with 65,000 screens Available Theater Networks in 12 Current Licensees in 16 additional countries countries of Fandango ’ s Hollywood • Austria Movie Money • Belgium • Denmark • Australia/New Zealand • France • Brazil • Germany • Central America • Hungary • Colombia • Luxemburg • Dominican Republic/ • Norway Caribbean • South Africa • Italy • Switzerland • Mexico • Sweden • Spain/Portugal • United Kingdom 3

International Licensee Case Study: Huawei Supports Program with $750,000 in Advertising In Store Promotion and Advertising • Window Decals • Film Key Art on Display Models of the Acend Smart-Phone • In Store Display Light boxes featuring the movie ticket promotions and the release date of the film • Film Trailer on loop on in-store flat screen TV’s • Film Trailer on SD cards on display models of Smart-Phones for phone demonstration purposes • Tent cards with Film branding at counter • Film advertising in the retailers flyer • Shelf Takers Above the Line Advertising • Print Advertising – Full page ad’s in National Press – featuring the film release and the promotion • In Theatre magazine full page print ad’s – 2 months • Outdoor Transit Stop Poster Advertising – Using Film Key Art • On – Line Banner Advertising • Facebook Competition • Twitter Campaign • 20-second television spot – National • Direct Mail to Retailer customers 4 ¡

Global Promotions • Current Promotions - Namco Bandai & Star Trek Into The Darkness - United States - Canada - Mexico - United Kingdom - Ireland - Germany - Austria • This was the first Global promotion with Namco Bandai, and we are now in discussions soliciting quotes for the new video game with the Dreamworks film “Turbo” 5

Huawei Devices • Current and Previous Promotions - Expendables 2 / Canada - Django Unchained / Canada - Star Trek / Australia - Iron Man 3 / France - Wolverine / Spain - Mortal Instruments / United Kingdom - Mortal Instruments / Ireland 6

Universal Home Entertainment Current Promotion with Fast & Furious 6 • United Kingdom • Mexico • Italy • Austria • Germany • Switzerland Universal is now planning international promotions with both Despicable Me 2 and Kick Ass 2 7

Fandango/HMM Promo Code Overview 14 Digit Alpha-Numeric Codes entered during the checkout stage on the HMM website, mobile site, or mobile app. The promotional code program is our B2B product, used by companies in their consumer promotions. Common promotion methods include gifts with purchase, sweepstakes, enter-to-wins, new product sampling, social gifting, mobile, loyalty and rewards programs, in-store and online incentive programs, and many more. Fandango Corporate Background Fandango Corporate Background Movie tickets are a mass appeal, low price-point item that cross all demographic groups and allow companies the ability to offer a scalable and cost-efficient consumer benefit. On large redemption-based programs, you receive detailed redemption reports that contain code redemption dates, times, movie details, actual value of redeemed codes, number of tickets purchased in transaction, etc. 8 ¡

Fandango/HMM Promo Code Distribution Methods Common code distribution methods to consumers include: Email Online Mobile Receipt Verification Online / Mobile Ad Units Text / QR Code Fandango Corporate Background Fandango Corporate Background In-Pack / On-Pack Printed Store Register Receipt Facebook / Twitter Printed Tickets / Cards Dynamic Real-Time Distribution via web, mobile, etc. 9 ¡

Fandango Promo Code Pricing Options Fixed Pricing • Client pays a single fixed-price per code purchased from Fandango, and doesn’t have to worry about paying more later based on redemptions. Great for staying within a fixed promotional budget! • Minimum Order Quantity of 500 codes required. Redemption Pricing • Cost is variable based on actual redemption costs for every code that is redeemed. If client buys 10,000 codes with maximum value of $15, but only 500 are redeemed at an average cost of $13 including Fandango’s standard online service charge, the client only pays for the actual code redemption costs (i.e., in this example, $6,500 (500*$13)), plus Fandango’s nominal set-up fee and redemption fee. The client gets the benefit of any breakage. • Final Cost is determined by actual code redemption costs. Since we’re connected to the theaters’ POS systems, we know the true price for every code that is redeemed. • Minimum order quantity of 5,000 codes required. 10 ¡

Promo Code Case Study: Universal Studios Home Entertainment Concept: Buy qualifying DVD / Blu-ray discs or Digital HD copies and receive $X Fandango Cash to see select Universal Studios Theatrical releases. How it Works: Unique codes are distributed on-pack for retail and online sales of qualifying DVD / Blu-ray / digital HD movies. Consumers are directed to a custom web-site where they are required to enter their code, and answer survey questions to activate their code, which is valid only for specific Universal films. (Movie restricted codes.) Re-Marketing: As part of the survey, consumers are able to opt-in to future marketing messages and promotions, and the data is made available to the studio. 11 ¡

Promo Code Case Study: Kellogg’s / MAN OF STEEL Social ¡Media-­‑Twi1er ¡ Concept: Kellogg’s Snacks “Win Superman’s Powers” promotion in conjunction with the MAN OF STEEL movie. How it Works: Kellogg’s is giving away Superman’s powers by offering consumers the chance to win Flight, Speed, Strength and Vision, Social ¡Media-­‑Facebook ¡ with the Fandango movie tickets as the vision prize. On-pack and in-store messaging directs consumers to kelloggsfamilyrewards.com, where they enter codes found in their specially marked Kellogg’s snack products for the chance to Fandango Corporate Background Fandango Corporate Background become the MAN OF STEEL . Each time they enter a code, they can win instantly. There is also a Spanish language redemption landing page hosted in conjunction with Fandango Cine. Marketing: The promotion is also advertised in Fandango’s Fanmail email newsletter, on Fandango’s social media channels and on fandango.com. 12 ¡

Promo Code Case Study: Cheetos / DESPICABLE ME 2 Concept: The Cheetos DESPICABLE ME 2 instant win Sweepstakes allows consumers the chance to win a VIP family trip to Universal Studios Orlando Resort, as well as thousands of Fandango movie tickets to DESPICABLE ME 2. How it Works: The back of specially marked packages of Cheetos snacks, featuring DESPICABLE ME 2 Minion movie imagery, contains the rules and easy redemption process. Consumers are driven to cheetosoneinaminion.com where they enter the code from the front of the bag to see if they’ve instantly won the Fandango tickets or the Grand Prize Universal Studios vacation. 13 ¡

Promo Code Case Study: Miller Lite / THE INTERNSHIP Offer Details: Buy one or more 24 packs of Miller Lite and receive a free ticket to THE INTERNSHIP. (Movie restricted codes.) Distribution: Consumers received codes via Catalina receipt printout at register. They were sent to an age-verification site and once confirmed were given their movie-restricted Fandango code and directed to a specially branded code redemption page. 14 ¡

International Lone Ranger During spring and summer 2013, consumers in Spain asking for an insurance quote by European provider Zurich, receive a free movie ticket to see Disney’s Lone Ranger. Up to 2 tickets could be provided per person. Once a movie-goer received their insurance quote, a number was assigned by Zurich so that consumers could go online and print out their ticket. 15 ¡

International Star Trek – Into Darkness Huawei decided to introduce its new Ascend cell phone in Australia by incenting mobile store employees with Hollywood Movie Money Tickets to the latest Star Trek movie release. For every mobile phone employee who sold a Huawei Ascend Phone were rewarded with two tickets to see the new movie. The employee incentive program was a spinoff to the company’s national Australia sponsorship of Star Trek Into Darkness that offered movie- related prizes and Huawei Ascend Phones. A TV commercial was produced to feature the national promotion. 16 ¡