Interim Presentation Interim Presentation 1H 2009 1H 2009 TCL Communication Technology Holdings Limited TCL Communication Technology Holdings Limited Page 1
Agenda Company Overview Investment Highlights Business and Strategy Overview Financial Highlights Page 2
Company Overview TCL Communication Technology Holdings Limited (TCL Communication) Principal � Research & Development, manufacturing and global sales of cell phones and 3G data card of two key brands - ”TCL” and ”ALCATEL” Business � Cell phones --- Two key brands Core � TCL (in China) Products � ALCATEL (in Europe, Middle East, Africa, Latin America, Asia-Pacific and China) � Headquartered in Shenzhen, China � Global research facilities located in Shenzhen, Shanghai and Huizhou Production � Global factory located in Huizhou Facilities � Global presence across over 80 countries and regions � 65 repair centres, over 50 offices and more than 4,000 employees around the world Listing � Listed on the Hong Kong Stock Exchange in Sep. 2004 (Ticker: 02618 HK) Status Page 3
Shareholding Structure TCL Group Mr. Li Dongsheng Public (000100 SZ) 46% 2% 52% TCL Communication Technology Holdings Limited ( 02618 HK ) Page 4
Agenda Company Overview Investment Highlights Financial highlights Business and Strategy Overview Financial Highlights Page 5
Investment Highlights Experienced management team 1 Strong portfolio of brands with high Innovative business model consumer recognition 6 2 Strong relationship with worldwide 5 Leading manufacturing capacity 3 operators and experienced global logistics management 4 Strong R&D capability with wide series of products TCL Communication: Chinese leading global manufacturers of consumer electronics products Page 6
Highly Experienced Senior Management Team and Company Structure Board Mr. Li Dongsheng Chairman CEO Charles Yang TCL Business Alcatel Business HQ & Operation Charles Yang Charles Yang George Guo TCL executive committee Alcatel executive committee George Guo, Thomas Liu Products GSM CDMA HR,IS/IT,Audit Finance R&D center design center Wang Jiyang Li Bing Wang Kailong George Guo Thomas Liu Xu Jinhong BDL Operator CMD QMS&GCS GMC Sales center center Vittorio Chun Lau Chen Qihui Laurent Labbe Lv Xiaobin Xie Feng Di Mauro Operation EMEA Americas Finance Legal CEO Office center Yves Morel Hu Lihua Nicolas Zibell Stephen Chiang Niu Haizhen Xiao Feng China APAC Interface Albert Wong Zhang Yongjun BPS Page 7
Highly Experienced Senior Management Team Chairman of TCL Communication Mr. LI Dongsheng � Born in July 1957, Tomson Li graduated from South China University of Technology with a major in wireless technology. Li had taken the position of the general manager of TCL Communication Group, general manager of TCL Corporation and now acts as the chairman of the board and president of TCL Corporation. � “Special contributor to the development of China electronic home appliance industry” 1994. � "CCTV Annual Economic Contributor of China" 2002, 2004 � “Asia Businessman of the Year" by Fortune magazine 2004 � Conferred medal of national honor by French president Jacques Chirac 2004 � “The Most Influential Enterprise Leader" by China Entrepreneur magazine 2005 � “Deloitte prize entrepreneurs” (in Barcelona), 2008 � Delegate of 16th Party Congress and 10th and 11th National People’s Congress Page 8
Highly Experienced Senior Management Team Executive Director, CEO Dr. Yang Xingping Charles � Dr. Yang Xingping Charles, obtained a Bachelor`s degree in 1982 and a Master`s degree in 1985, both in Engineering from Xian Jiaotong University. He obtained a M.S. in 1987 and Ph.D. in 1989 from the University of California, Los Angeles (UCLA). � Before joining the Group, he established Dopod Communication Corporation in 2001 and served as the CEO and President between 2001 and 2006 and the Honorary Chairman between 2006 and 2008. � He joined TCL Corporation as the Vice President and TCL Communication as President in charge of TCL brand business in January 2009. Dr. Yang has been appointed as an executive director and the CEO of TCL Communication with effect from 1 April 2009. Page 9
Strong Portfolio of Brands with High Consumer Recognition � TCL Brand established since 1981 as a leading electronics brand in PRC � No.1 of 2002 Deloitte Technology Fast 500 Asia Pacific Winners � Total estimated brand value of RMB40.1bn and ranked the 3rd Most Valuable Brand in China according to China Most Valuable Brand survey in 2007 � Established in France since 1898 � Worldwidely accepted by its fame and great reputation � Typical brand in Europe’s telecommunication industry TCL & ALCATEL have strong brand awareness with consumers in China and Europe respectively Page 10
Leading Independent Production Capacity � Production capacity of 30 million units annually � World-class SMT production lines and supporting facilities � Experience of efficient global logistics Manufacture center in Huizhou, China � Strict tests by key telecommunication operators in the world � ISO9001 and ISO14001 qualified � Testing & manufacturing capability for SMT production line Testing centre platform TI, MTK, ADI & QUALCOMM Page 11
Strong R&D Capability � More than 700 highly skilled and experienced research engineers distributed in Shanghai, Shenzhen and Huizhou � The ownership of GSM core technological patents obtained through acquisition of ALCATEL mobile phone business � One of the few companies who own 2G, 2.5G, 2.75G core patents in the world, excellent tradition of research and development � Able to provide solutions to GSM, GPRS, EDGE, CDMA, WCDMA, TD-SCDMA independently � Start to work on 3G, projects already run for TD-SCDMA products � Focus on innovation as well as the high quality of our products Page 12
Full Series of Products and Product Strategy High-end Devices and Services Mobile Internet Features Mobile Music Experience Innovation Products Design and Entry-level Camera Phone Competitiveness Low-end Products in Emerging Markets Quality 2007 2008 2009 2010 2011 Page 13
Matured Cooperation with Oversea Telecommunication Operators Paris Sales centre EMEA USA HQ, R&D and Manufacture Shanghai Mexico City China Shenzhen & Hong Kong Sales centre Huizhou APAC LATAM 14 Page 14
Innovative Profitability Innovative Profitability � Quality guaranteed products and services based on good operator collaboration � To provide 3G experience by integrating cell phone and 4C model � To achieve the progression of average revenue by retaining and expanding customers 4C Convergence Business Model 3 Core Competences � Computer � Products Innovation Ability � Consumer electronic � Sales and Marketing � Communication � Operator Collaboration � Contents Year One of 3G Page 15
Agenda Company Overview Investment Highlights Investment highlights Business and Strategy Overview Financial Highlights Financial highlights Appendix Page 16
Business Overview Oversea Market PRC Market As the global economy is expected to pick up Following the award of 3G licenses by the Chinese gradually, the Q2 sales volume rebounded and Government, relevant 3G services has been increased by 22% over Q1. launched gradually and drove the sustained growth of mobile industry in China. Middle-end products appear a favorable trend in market because of the popular of the touch screen Despite the weakness of handset industry elsewhere phone. in the world, the Chinese market maintained healthy growth. Consumers’ spending in Latin America, Europe, Middle East and Africa was adversely affected by ASP of branded handsets were adversely affected by the economic crisis. copycat phones in the market. Sales performance in the emerging markets remained buoyant. ASP in the Q2 edged lower when compared to the Q1 as most products sold in the Q2 were low-end products. Page 17
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