Instructions for Webinar Participants • Today’s webinar is available in ‘Listen - Only’ mode. • Audio will only be available over your computer speakers. • Participants can view and listen to the presentation through their computer or handheld device speakers. • Check to make sure your computer speakers are turned on and turned up and that they are not muted. • For assistance, email info@VICNetwork.org
Welcome ! Back-to-School Showcase: Resources to Help You Become an HPV Champion Will begin momentarily (11:00 am PT/ 2:00 pm ET) Please stand by…
The Virtual Immunization Communication (VIC ) Network is a project of the National Public Health Information Coalition (NPHIC) and the California Immunization Coalition Funded through the Association of State and Territorial Health Officials’ (ASTHO) cooperative agreement with the Centers for Disease Control and Prevention (CDC) 3
Back-to-School Showcase: Resources to Help You Become an HPV Champion June 27, 2018
Identify new resources from CDC, ACS and NPHIC to help promote HPV vaccination during the summer and back-to-school vaccination season. Help promote HPV vaccination during National Immunization Awareness Month (NIAM) in the month of August. Understand the criteria and process for the 2018 HPV Vaccine is Cancer Prevention Champion Award program. 5
Webinar Logistics • Audio: All participant lines are muted. • Webinar Recording: Webinar is being recorded and will be available online following the broadcast. • Q & A Session: Type your question into the “Questions” panel. Selected questions will be read aloud for the presenters
Questions for Presenters? • Submit questions through the Q&A window. • If question is for a specific speaker, Ask please indicate Questions which one. Here
Ian Branam, MA Health Communication Specialist, National Center for Immunizations and Respiratory Diseases, CDC
Jennifer Sienko, MPH Director, National HPV Vaccination Roundtable, Communications & Public Engagement
Catherine Flores Martin Executive Director California Immunization Coalition
Polling Question
Back-to-School HPV Campaign and HPV Vaccine is Cancer Prevention Champions Award Ian Branam, MA, Health Communication Specialist CDC National Center for Immunization and Respiratory Diseases
Campaign Background CDC’s HPV vaccination communication campaign has existed since the first HPV vaccine was licensed in 2006 • Focused on both parents of preteens and clinicians • Messages emphasize cancer prevention and on-time vaccination at age 11-12 years • Vaccination coverage has not yet reached Healthy People 2020 goal Therefore, over the past several years, the HPV vaccination campaign has focused on: • Helping clinicians learn how to make effective recommendations • Addressing parent questions and concerns
Overview of Parent Research • Parents are generally confident in HPV vaccine – The importance and benefits of HPV vaccine – Some questions about safety (i.e., pain, side effects, duration of protection) and (in)fertility – Questions do not mean lack of confidence • Main barrier seems to be on-time vaccination at 11-12 – Some parents, and providers, want to wait • Provider recommendation is key – Provider recommendation is the number one reason parents decide to get HPV vaccine for their child
Lessons Learned from Provider Research • Perceived importance of adolescent vaccines among pediatricians • Tdap, meningococcal conjugate, and HPV vaccines are all perceived as important. However, HPV vaccine still lags behind in perceived importance. • Pediatricians’ confidence in addressing parents’ concerns • Overall, pediatricians reported they felt confident they could address specific parents’ concerns and questions about why girls and boys should receive all doses of the HPV vaccine before their 13 th birthday.
Lessons Learned (Cont) • Barrier – on-time vaccination at 11-12 • A majority say they routinely recommend HPV vaccine when patients turn 11 or 12. • The top reason for not routinely recommending HPV vaccine at 11 or 12 was anticipated parental refusal. • Lack awareness of benefits beyond prevention of cervical cancer and genital warts • To better understand the true burden of HPV disease • Provider recommendation is key • Parents trust and listen to providers
Refreshed Clinician Campaign • Physician segments • Different informational and training needs based on segments of clinicians • Pediatrician online message testing survey • Most physicians (71%) fell into at least one of four segments that we identified as potentially benefiting from tailored messaging about HPV vaccine • Tested messages and identified messages that performed well • “New” ads launched in April 2018
Revamped ads focus on four segments Important, Important but we’re for high- doing fine risk, but with not coverage everyone Not Not important important, enough to because we push have parents screening
Important, but we’re doing fine with coverage
Important for high-risk, but not for everyone • New CME Live: HPV Vaccination at 11 and 12 as a Standard of Care • A panel discussion with several clinicians talking about how they discuss HPV vaccine, make an effective bundled recommendation, answer parents questions, and handle parent refusal in their practices.
Not important, because we have screening
Not important enough to push parents
#HowIRecommend Video Series • Series of short videos featuring practicing pediatricians and family physicians making effective recommendations and addressing parents’ common questions • Next phase of videos will feature nurse practitioners
You Are the Key to HPV Cancer Prevention Slide Deck and CME
New Clinician “Listicle”: 5 Ways to Boost Your HPV Vaccination Rates
Reminder Letter
New Parent “Listicle”: 6 Reasons to Get HPV Vaccine for Your Child
• Annual award jointly given by CDC, American Cancer Society, and American Association of Cancer Institutes that was established in 2017 to recognize health care professionals who are going above and beyond to foster HPV vaccination in their communities. • Nominations will be accepted from all 50 U.S. states, 8 U.S. Territories and Freely Associated States, and the District of Columbia.
Nomination Criteria • Minimum nomination • Champions should also requirements: meet one or more of the following judging criteria: • Clinician, clinic, practice, group, or health system that • Leadership treats adolescents as a part of their overall patient • Collaboration population. • Innovation • Minimum vaccination coverage level of 60% series completion according to ACIP recommendations for the patient population aged 13 – 15 years seen in the last 24 months.
Nomination Timeline June 2018 CDC to send program materials to states and post online August 2018 States to receive nominations September 2018 States to submit winners to CDC October 2018 CDC/ACS/AACI announce Champions
Materials to Support Your Efforts • Materials to support your efforts will include: • HPV Vaccine is Cancer Prevention Champion Awards one-pager • Nomination announcement email template to send to potential nominees. • Packet with nomination form and nomination instructions • Social media posts to promote program nominations and winners
Questions? • For questions or additional information, email PreteenVaccines@cdc.gov • Visit www.cdc.gov/hpv to find these and other CDC materials
August 2018• Communication Toolkit National Public Health Information Coalition
2018 National Immunization Awareness Month Home Page 34
35
Central messages throughout the toolkit: Vaccines protect against serious diseases Diseases still exist and outbreaks do occur Vaccines are recommended throughout our lives Vaccines are very safe 36
Objectives Highlight value of immunization for people of all ages Disseminate consistent, coordinated messages across national, state, and local levels Utilize social and digital media to reach target audiences with tailored messages and resources
Themes for #NIAM2018 July / August: Back to School: Ready for school? Make sure those vaccine records are up to date! August 5 – 11: Pregnant Women: Protect yourself and pass protection on to your baby. August 12 - 18: Babies and Young Children: A healthy start begins with on-time vaccinations. August 19 - 25: Preteens & Teens: Ensure a healthy future with vaccines. August 26 - 31: Adults: Vaccines are not just for kids.)
Weekly Themes July/August Back To School – Ready For School August 5-11 Pregnant Women
Weekly Themes August 12-18 Babies and Young Children August 19- 25 Preteens and Teens
Weekly Themes August 26-31 Adults
Communication Toolkit
Resources for each week Sample key messages Specific vaccine information Frequently asked questions Sample news releases and drop-in articles Sample social media messages Logos and graphics Web links and resources 43
44
Recommend
More recommend
