INSPIRING INFLUENCERS …are they?
«WE WANT TO DO SOMETHING WITH INFLUENCERS» Every project kicko ff ever. Est. 2018
BEEN THERE, DONE THAT UGC market story coordina- In fm uencer Summit takeovers tion campaign blog driven instameet articles activities joint «hire & actions shoot» with partners PR support
1. Inspiration only 2. User fj rst 3. Act in concert 4. Do it, but do it right 5. Controlled success Switzerland Tourism Social Media Strategy
THE GOOD
THE GOOD
THE GOOD
THE BAD
THE BAD (not Switzerland Tourism)
THE BAD (not Switzerland Tourism)
THE BAD (not Switzerland Tourism)
NOT BAD, BUT CHALLENGING Who has the knowledge Who decides ? ? Who pushes forward ? Who pays ? Who organizes ? Who critizes ? Who gets the KPI ?
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