Innovating in the Agriculture Sharing Economy July 2020 - - PowerPoint PPT Presentation

Innovating in the Agriculture Sharing Economy July 2020 - Confidential & Proprietary -

Challenges 2

Hello Farmers Smallholders. Over a billion smallholder farmers are in need of Wasted Money mechanized services to drive agricultural productivity, increase land under cultivation and close the yield gap. Manual labor 2.5x more expensive than tractor service Tractor ownership is uneconomical in these smallholder environments with less than 2 hectares. Wasted Time Manual labor 40x slower, leading to planting delays of up to 30 days Loss Yields 50% of Africa’s yield gap can be attributed to a lack of mechanization 4 - Confidential & Proprietary -

Hello Contractors Tractor Owners. Over 20 million tractor owners are in need of technology to profitably service farmer demand. Fragmented Markets 1 Lack of farmer coordination across the last mile Tractors in emerging markets are overwhelmingly sold to contractors who purchase low-hp equipment with no technology to address their unique challenges. Lack of Oversight 2 Fraud and misuse of assets by tractor operators Poor After-Sales Support 3 Scarcity of technicians and parts 5 - Confidential & Proprietary -

Hello Problem Rural Power Gap. Rapid urbanization, aging farm populations, and other demographic shifts are increasing the need for tractor investments, but contractors must see it as a worthy investment. Tractors per 100Km2 of Arable Land 256.8 200.0 128.0 Nigeria has 750K tractor deficit 81.8 8.0 6.5 Nigeria Africa China India Global Average United States 6 - Confidential & Proprietary -

Agri-Sharing Solutions 7

Hello Solution Unifying an Ecosystem. Hello tractor is connecting a global marketplace at local levels crowding in IoT technology that integrates critical links of the tractor service supply chain. 9 - Confidential & Proprietary -

Hello Products Telematics Device Tractor Contractor Application Tractor Booking Application Enterprise Applications Hardware to connect, protect, and SaaS to manage equipment, SaaS to book services from connected SaaS for banks and customized track tractor fleets operators, and farmer bookings tractors solutions Transaction Fee: 5% Device Price: $110 Annual Price: $200 Price: Bespoke CONNECT TRACK CUSTOMIZE & GROW MANAGE 10 - Confidential & Proprietary -

Growth in Phases The Growth Flywheel. Working with existing tractor owners to optimize the productivity of their assets, we help unleash pent-up demand, increase transparency and quality service delivery and unlock liquidity needed to finance additional tractors into more markets. 5. Grow Tractor Supply 1. Grow Tractor Supply As profits grow, tractors become more Engage existing tractor supply in attractive, leading to more investments and markets by offering tools for tractor flexible financing owners to optimize their equipment 4. Improve Profits 2. Learn & Improve Service Mechanisation More farmers means busier routes Greater efficiency leads to decreased Sustainability and more profits for tractor owners wait times for farmers and tractor and booking agents Model owners, improve service quality & higher levels of reliability 3. Grow Farmer Demand Reliability attracts more farmers into 11 the marketplace demanding services - Confidential & Proprietary -

Transactional Process Flow Contractor buys (or finances) a tractor, with our tech pre-fitted, from a certified dealer Train booking agent and Contractor repays tractor contractor on booking loan while making profit Contractor farmers and on Hello and farmers have lower The insights we gain from Tractor technology costs and higher yields Contractor buys device the data Hello Tractor and fits it onto their collects allow for better existing tractor fleet planningand improved Agent & contractor outcomes – for us and the Contractor services jobs identify and market to and is paid balance upon farmers we workwith. farmers for pre-booked work completion – Von Kemedi,Alluvial jobs, using HT playbook Technology assess Booking agent collects quality of pre-booked jobs down-payments on pre- and creates optimal booked jobs tractor route 12 - Confidential & Proprietary -

Our Company 13

Company Snapshot Industry Leadership. We are a global leader in tech enabled tractor contracting services. With a lean approach, we look to continue this success, expand our offerings, and grow into new markets. 2015 26 13 Launched Operations Employees Countries 24 6 2 Tractor dealer customers Finance Customers Tractor Manufacturers 40% 3,000+ 1.2M+ Year/Year Revenue Growth Tractors on Platform Acres under Mechanization 15 - Confidential & Proprietary -

Thank You! Folu Okunade Email: folu@hellotractor.com 16 - Confidential & Proprietary -