Benita Matofska Sharing Economy Expert Comparison marketplace for - PowerPoint PPT Presentation

Benita Matofska Sharing Economy Expert Comparison marketplace for the Sharing Economy

What We Know About the Global Sharing Economy The first comprehensive overview of data on the Sharing Economy from around the world First piece of living research www.compareandshare.com/what-we-know-about-the-global-sharing-economy/

The Sharing Economy is growing faster than Facebook, Google and Yahoo combined 1 Valued at $15 billion 2 in its first 7 years compared to the combined growth of Facebook, Google and Yahoo of $11 billion 3 1.Business Insider 2. PwC, 2014 3. Business Insider

$15 billion globally 4 Sharing Economy $335 billion by 2025 5 : Collaboration at work generates £46 billion 6 There are £3.5 trillion of idle resources 7 Size of $10 billion of value from idle capacity in the car industry 8 the Market 4. PwC, 2014 5. PwC, 2014 6. Deloitte, 2014 7. The People Who Share, 2014 8. Arun Sundararajan, NYU Stern

28% sharing globally 9 68% adults globally willing to share / rent goods for money 10 Sharing Economy: 64% participation in UK 11 Participation Participation to double within next 12 months 12 Highest rates Asia-Pacific 78% willing to share goods 13 9. Havas Worldwide, 2014 10. Nielsen,, 2014 11. Nesta, 2014, The People Who Share, 2013 12. Crowd Companies, 2014 13. Nielsen, 2014

Demographics: Generation Share 25-34 year olds driving the Sharing Economy 14 2.68 billion Generation Share globally 15 51% prefer to share rather than own 16 57% say they can find anything they need to rent or borrow online 17 73% say the Sharing Economy is important 18 14 .Havas Worldwide, 2014 15. The People Who Share, 2015 16. Havas Worldwide, 2014 17.Havas Worldwide, 2014 18. American Planning Association, 201

Generation Share: Insights 30% used Sharing services to save money 19 40% used Sharing services to earn income or learn new skill 20 51% try products that support good causes 21 19,20,21: JWT Intelligence, 2014

Saving & making money 22 Sustainability & collective good 23 Technology 24 Sharing Economy: Changing values 25 Drivers Convenience 26 22. Vision Critical & Collaborative Lab, PwC, 2014 23. Leo Burnett, 2014, Havas Worldwide, 2014 24. Zipcar, 2013, Lattitude & Shareable, 2010 25. Vision Critical & Collaborative Lab, 2014, Havas Worldwide, 2014, IPSOS, 2013; Heinrichs & Grunenberg, 2013, Leo Burnett, 2014 26. Vision Critical & Collaborative Lab, Crowd Companies, PwC, 2014

Trust Privacy & Security Sharing Ease of sharing Economy: Barriers Insufficient knowledge of how to get started

Investing in the Sharing Economy 7,500 sharing platforms globally 27 37% of Sharing Economy startups are VC funded 28 80% of Sharing Economy startups see crowdfunding as best way to raise capital 29 $28 million a day is invested in Sharing Economy startups 30 27 & 29. Compare and Share, 2015 28 & 30. Crowd Companies, 2014

What is Being Shared? Most popular: Appliances (48.5%) sports equipment (41.5%) and Electronics (26.5%) 31 Electronics (28%) Skills (26%) 32 Tools, appliances, sports equipment 33 Pre-loved goods (34%) 34 31. Havas Worldwide 2014 32. Nielsen 2014. 33. PwC, 2014 Media (10%) 35 34. Vision Critical & Crowd Companies, 2014 35. Nesta, 2014

Future Predictions 40% say they will attempt new types of sharing 36 91% of sharers say they will recommend sharing services via social media 37 Up to 50% of Millennials intend to engage in more sharing in the coming 12 months 38 60% of adults in the UK say they’ll swap goods in the future 39 91% of adults intend to continue sharing in future 40 36, 38. Havas, 2014 37, 40. Vision Critical & Crowd Companies, 2014 39. State of the Sharing Economy, Opinium, The People Who Share, 2013

Questions? @benitamatofska @compareandshare www.compareandshare.com