INFINITE FOODS ONE YEAR ON FOODNEXT 2018 • No sales • No products in country • One supplier relationship • Loads of ambition - the very definition of chutzpah!
INFINITE FOODS ONE YEAR ON FOODNEXT 2019 • Selling in over 250 locations in South Africa and Botswana • Established relationships with leading manufacturers in every plant-based category • Launching this year in Mauritius and Kenya • WATCH THIS SPACE! MORE ANNOUNCEMENTS TO FOLLOW
STUFF YOU ALREADY KNOW A PROBLEM A SOLUTION
Undernutrition contributes to nearly half of all deaths in children under 5 and is widespread in Asia and Africa Source: Unicef
WIZARDS Advocate that we can solve the world’s problems by developing and applying technology PROPHETS Warn us that we are squandering the Earth’s finite resources and must change our ways
A Prophet’s Warning “Within the lifetime of many living men, there will not be enough to eat anywhere on the planet . . . We are living on borrowed time, or more accurately on rapidly dwindling capital . . .”
The Problem with Prophets “Within the lifetime of many living men, there will not be enough to eat anywhere on the planet . . . We are living on borrowed time, or more accurately on rapidly dwindling capital . . . This is easily the most important book of 1948. ” • It’s not just that prophets get it wrong sometimes • More importantly, the universe of people motivated by dire warnings is very small We are not going to shame our way out of the problem!
Appeal to Rationality Portrait of Antoine Parmentier by François Dumont
Demonstrate Value and Appeal Source: traces-memoire.luxembourg-belge.be/histoire-pomme-de-terre-ardenne/ Source: www.militaer-wissen.de/frederick-ii-of-prussia-frederick-the-great/
Demonstrate Value and Appeal
THE PRODUCTS OF TODAY Appeal to Rationality THE PROBLEM THE SOLUTION
THE PRODUCTS OF TODAY Demonstrate Value and Appeal Trusted product ambassadors
THE PRODUCTS OF TODAY Demonstrate Value and Appeal great taste means happy customers
THE PRODUCTS OF TODAY Achieve Scale Exponential Growth Happening Now Source: gfi.org/industry
With great demand comes great agricultural transformation!
THANK YOU QUESTIONS? Contact: neil@infinitefoods.com
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