indian mobile telecommunications 2007 2008
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INDIAN MOBILE TELECOMMUNICATIONS: 2007-2008 By- T.V. Ramachandran - PowerPoint PPT Presentation

INDIAN MOBILE TELECOMMUNICATIONS: 2007-2008 By- T.V. Ramachandran Director General, COAI April 23, 2008 @ Mumbai INDIAS TRYST WITH DESTINY I see a nation that has the capacity and confidence to address and resolve these challenges.


  1. INDIAN MOBILE TELECOMMUNICATIONS: 2007-2008 By- T.V. Ramachandran Director General, COAI April 23, 2008 @ Mumbai

  2. INDIA’S TRYST WITH DESTINY “ I see a nation that has the capacity and confidence to address and resolve these challenges. The world believes that India, to quote the great Jawaharlal Nehru, has a tryst with destiny. The time has come to redeem that pledge.” James D. Wolfensohn, World Bank President, New Delhi Nov. 18, 2004 2 2

  3. INDIAN MOBILE SECTOR IS VIGOROUSLY REDEEMING THAT PLEDGE…. Sl No. Country Q4 2007 1 India 25,454,786 2 China 18,958,322 3 United States of America 7,764,634 4 Indonesia 7,002,391 5 Pakistan 5,585,056 In Q4 2007, Topped Global Charts in terms of Net Additions In Q4 2007, Topped Global Charts in terms of Net Additions 3 3 Source: GSMA

  4. INDIAN MOBILE SECTOR IS VIGOROUSLY REDEEMING THAT PLEDGE….  Records tumbling month after month……..  In March 2008, over 7.6 million GSM additions! – GLOBAL HIGHEST  Estimated total mobile adds of nearly 10 Million !!!  “India’s wireless subscriber base during the first half of April 2008 will surpass that of USA and will become second largest wireless network in the world.” - TRAI Press Release, March 24, 2008 * Projected subscriber base Source: TRAI Press Release, March 24, 2008 4 4

  5. HOW DID WE GET HERE?!....  “There is no shortcut to any place worth going” ……..Beverly Hills  “The mode by which the inevitable comes to pass is effort” ……..Oliver Wendell Holmes Indian Mobile Saga is an Epic Story of Various Challenges. Indian Mobile Saga is an Epic Story of Various Challenges. Actions and Course Corrections Actions and Course Corrections 5 5

  6. THE INDIAN MOBILE : CAUSE & EFFECT Lowering of ADC Reduction in License Fee Revenue Share ADC Regime 3 rd & 4 th Cellular Operator 16 180 Lowering of ADC 157.58 CPP Introduced 14 14 160 Subscriber Figures (in mn) 14 Effective Charge (Rs/min) 140 12 NTP-99 Introduction of 12 CDMA 10 0 100 96.63 8 80 6 6 60 51.53 4 3.58 40 33.31 2 1.6 2 20 0.44 0.44 13 0.4 6.5 0.32 3.58 1.88 0.88 1.2 0 0 2001 2002 2003 2004 2005 1998 1999 2000 2006 2007 Year ended March Forward Looking Policies, Enabling Regulatory Framework & Forward Looking Policies, Enabling Regulatory Framework & Strong Industry Actions have Yielded Continuing Customer Strong Industry Actions have Yielded Continuing Customer Benefits Benefits 6 6 Source: TRAi and COAI

  7. INDIAN CONSUMERS GET THE WORLDS LOWEST MOBILE TARIFFS USD 7 7 Source: Merrill Lynch Global Matrix - Q1 2007

  8. HIGHEST MINUTES OF USAGE 8 8 Source: Merrill Lynch Global Matrix – Q1 2007

  9. THE INDIAN WIRELESS REVOLUTION “.. What matters most about a new “.. What matters most about a new technology is not how it works, but technology is not how it works, but how people use it and the changes how people use it and the changes it brings about in human lives…” it brings about in human lives…” …. Frances Cairncross …. Frances Cairncross 9 9

  10. MOBILE EMPOWERING All “ The mobile phone has moved beyond being a mere device to become a key “social object” present in every aspect of our daily lives” International Telecommunications Union. ITU . 10 10

  11. CELL PHONE TURNS OUT TO BE GROCER'S BEST BUY Small businessmen and vendors have witnessed nearly 25% rise in their businesses owing to uptake of mobile phones “the cell phone has allowed him to put his two sons – ages 16 and 12 -- into schools where they will get a good education”. 11 11 ….Washington Post

  12. MOBILE MIRACLE “The transformation in telecommunications has accomplished what our socialist policies couldn't — empower the less fortunate”. “Living in several centuries simultaneously” “Living in several centuries simultaneously” ……….Shashi Tharoor 12 12

  13. INDUSTRY ACTIONS IN PUBLIC-PRIVATE PARTNERSHIP MODE 13 13

  14. TELECOM CENTRES OF EXCELLENCE IN ‘PPP’ MODE  India needs TCoEs’  Capacity Building to sustain the explosive Growth  Benchmarking global best Technologies and Practices  Prepare for Mobile Info Security, Next Generation Networks, Disaster Management services etc  Plan a National Information Infrastructure to make India a leading Mobile Information Society  Innovate actions for bridging Digital Divide  To undertake India specific content & applications development  Concept Genesis in 2006, SEVEN TCoEs’ created in 2007-2008!!... “Take-up of the PPP Model in Record Time!” “Take-up of the PPP Model in Record Time!” 14 14

  15. THE TCoEs No Proposed Field of Excellence Associated Sponsor Institute 1. Next Generation Networks & Network IIT, Kharagpur Vodafone Essar Technology + Texas Instruments 2. Policy, Regulation, Governance, IIM, Ahmedabad IDEA Cellular Customer Care & Marketing 3. Telecom Technology & Management IIT, Delhi Bharti Airtel 4. Information Security & Disaster IISc, Bangalore Aircel Ltd + Management of Info Infrastructure Texas Instruments 5. Technology Integration, Multimedia & IIT, Kanpur BSNL + Computational Mathematics Alphion 6. Telecom Infrastructure & Energy IIT, Chennai Reliance 7. Rural Applications IIT, Mumbai Tata Teleservices 8. Spectrum Management WPC Government + (proposed) Industry Consortium “Never Before in History has Innovation Offered Promise of so “Never Before in History has Innovation Offered Promise of so Much to so Many in so Short a Time” Much to so Many in so Short a Time” …. Bill Gates …. Bill Gates 15 15

  16. SHARED INFRASTRUCTURE 1. Project “MOST” – Mobile Operators Shared Tower Kick started infra-sharing in India and demonstrated proof of concept of  the possibility of multi-technology (GSM & CDMA) and multi operators (upto 6 operators) sharing a single tower 2. Unique USOF Scheme to Incentives setting up of Shared Passive Infrastructure in Rural Areas: Subsidy for setting up and managing 7871 towers in 500 districts  spread over 27 states. Subsidy proposed for another 11,000 towers in the Second Phase.  3. ‘Guidelines on Infrastructure Sharing’ announced on April 01,2008 Active Infrastructure Sharing Permitted  Procedures/Policies Streamlined  Sharing Vital for Cost Efficiencies in intensely Competitive Sharing Vital for Cost Efficiencies in intensely Competitive Market Market 16 16

  17. OTHER INITIATIVES 1. Subscriber Verification Apex Advisory Council for Telecom in India - 4 stage  process for verification Re-verification of existing prepaid subs – completed re-  verification of ~ 85 million subs in stipulated time of 10 months!! 2. Setting up of Telecom Sector OMBUDSMAN Low cost and expeditious redressal mechanism for  consumer grievances – to be operationlized shortly 3. Mobile Instant Messaging Provides an interoperable real time, fast-paced, multi-party  conversation environment. Implemented across all GSM operators  17 17

  18. THE OPPORTUNITIES AHEAD Rural India Beckons !!!....  Mobile affordability not really an issue anymore….  Lifetime prepaid a great success…..  Over 700 million waiting to be connected….  Over 50% of the new connections now outside urban areas…..  Industry launching a special ‘Rural Chalo’ mobile scheme to attract 50 million new rural subscribers…. “To Get Rich, Sell to the Poor & the Rural” “To Get Rich, Sell to the Poor & the Rural” 18 18

  19. THE OPPORTUNITIES AHEAD Value Added Services: Scope for Trebling of Revenues!!... 1. Mobile Music:  Sales already surpassed physical music sales  By 2009, over 75% of total music sales expected to be mobile music Rs 3600 cr mobile music revenue in 2009  “If music be the food of mobiles, do play on……” 2. Other VAS Opportunities Mobile Banking  Ticketing  Maps  Mobile DATA/INTERNET Access,  E-Mail,  Search,  3. Enormous potential for Regional Content….. “Application is the KING but ‘Content’ is the EMPEROR!!!....” “Application is the KING but ‘Content’ is the EMPEROR!!!....” 19 19

  20. THE 3G OPPORTUNITY  Government guidelines expected soon  Apart from meeting the data speed requirements of the urban and ITES/BPO sector, 3G will help meet the crucial broadband requirements of the rural sector  Opportunities enormous in rural Health Care, Education and Governance  Mobile Broadband to Overtake Fixed Broadband by 2010 In India,when You think Broadband, Think Mobile Broadband In India,when You think Broadband, Think Mobile Broadband 20 20

  21. THE CHALLENGES  The huge burden of levies & duties  Licence fee, USO levy & Spectrum Usage Charges need to be reduced  Early release of Spectrum by Defence.  Management of Cost efficiencies to cope with the state of hyper competition  > 12-14 operators in each circle!! Each Challenge is an Opportunity, Waiting to be Exploited… Each Challenge is an Opportunity, Waiting to be Exploited… 21 21

  22. …MUCH ACHIEVED, BUT YOU AIN’T SEEN NOTHING YET !!! Million Year Ended 2006 2007 2008 2009 2010 2011 2012 December Mobile Subs 149 235 330 430 525 633 741 Even at 750 mln, mobile penetration only about 64% ! Even at 750 mln, mobile penetration only about 64% ! 22 22

  23. T HANK YOU!! tvram@coai.in 23 23

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