Making A Living In The Music Industry: Space & Place Seminar 1 Colin Mason; Mark Sheridan, Julie McFarlane 3 rd March 2011
2 Overview…. Introduction Another Side to the Story…. Making a Living in the Music Industry: Working & Living in the City The Study: Research Aims, Objectives and Methods Age Instruments Genre Secondary Education Making a Living in the Music Industry: Working & Living in the City Current Place of Residence: The Good & The Bad Income and Employment Patterns Collaborations and Networks: Relationships Matter Barriers and Benefits Summary
3 Introduction…. „Talking up‟ the creative economy Major sector of the economy Growing Job creation Wealth creation Graduate-rich Knowledge-based Innovation Regeneration potential Work Foundation The creative industries are a “national asset” “an important source of jobs and wealth creation” “one of the more dynamic components of the knowledge economy” Leading an “economic shift” to a new creative economy driven by innovations in technology, business and culture
4 But there is another side to the story…. The creative economy is built around new forms of organisation The „project‟ rather than the firm Independent free agents rather than employees Communities of practice Contingent labour dominates the creative economy Temporary jobs, part-time jobs, self-employment Multiple job holding, sporadic work Need for geographic mobility “Me & Co” Having to sell themselves in the market place Risk of self-exploitation Emphasis on non- monetary rewards: „art for art‟s sake‟ Individuals have to manage their careers Importance of collaboration Emphasis on inter-personal networks Reputation, trust, reciprocity are critical Place matters – where you „hang out‟ Outcomes Greater freedom, greater flexibility, more choice and variety More insecure lives
5 Making A Living in The Music Industry: The Study....
6 The Study…. Research Aim: Gather information about the employment pattern of BA Applied Music Graduates since completing the degree at Strathclyde in 1997. Research Objective: Gain insights into the experiences and successes of graduate musicians and illustrate the priorities and future aspirations of these and other musicians. Research Method: A survey was created and distributed to a list of over 150 graduates of the BA Applied Music course in 1997 and of those 104 respondents completed at least some of the survey (66 completed it). The main method of distribution was diverse and surveys were accessed via, email, post and social network sites as well as four face-to-face interviews being conducted.
7 At what age did you start taking music lessons?.... No of Participants Age 1 2 1 1 1 5 10 3 6 7 8 8 8 9 10 11 6 12 13 14 16 15 8 17 25 6 27 9
8 Which instruments do you play? (Tick all that apply) Bass Guitar 2.80% 0.80% 3.60% Clarsach, Harp 7.20% Computer 5.20% 9.60% Drumkit 4.40% Fiddle Flute, Oboe, Clarinet, Bassoon 2.80% 8.80% Guitar, electric, acoustic Percussion 6.80% Piano/keyboards 7.60% Pipes, Highland, Small Border Saxophone: Soprano, Alto, Tenor Baritone 10.80% Trumpet, Horn, Trombone, Euphonium, Tuba 4.80% Violin, Viola, Cello, Bass 5.60% Voice 0.80% 18.40% Whistles Other (Please specify)
9 Which genre(s) of music do you play? (Tick all that apply) Celtic Classical DJ Folk Funk Fusion Jazz Pop R & B Rock Traditional Other (Please specify)
10 Which is the Main Genre? 1 Traditional/Scottish 5 1 Rock/Pop 3 6 Pop and Jazz 2 8 Klezmer 2 7 Improvised Music 1 1 Folk rock 1 3 Experimental 1 1 Classical 27 1 Celtic/Classical 1 3 Too Hard to Classify (?) 1 0 10 20 30 Total No of Participants: 75
11 In which town/city did you undertake your secondary school education? Aberdeen Ayr Cambridge 2 1 2 1 1 1 1 Campbeltown 1 1 1 Canning, Nova Scotia, Canada 1 Clydebank, West Dunbartonshire 1 1 1 Cumnock, East Ayrshire 2 1 1 Dingwall 1 dundee East Kilbride 2 Edinburgh East Kilbride 3 Glasgow 3 Hamilton 1 Kilbarchan, Renfrewshire Kilmarnock 1 2 Lochwinnoch, Renfrewshire London Moodiesburn, Glasgow 1 3 3 Newport, Fife Perceton, Irvine Perth Perth, Australia Port Glasgow Rothienorman, Aberdeenshire Stevenston sweden 20 Tullibody Total No of Participants: 79
12 Making A Living in The Music Industry: Working & Living in the City….
13 Current City or Place of Residence?.... Aberdeen Ayr Cambridge Campbeltown 2 2 1 1 1 1 2 1 1 Canning, Nova Scotia, Canada 1 1 1 1 Clydebank, West Dunbartonshire Cumnock, East Ayrshire 2 Dingwall 1 3 Dundee 1 Dingwall 1 2 East Kilbride 1 Edinburgh 1 3 Glasgow Hamilton 3 Inverness 2 Kilbarchan, Renfrewshire Kilmarnock Lochwinnoch, Renfrewshire London Newport, Fife Perceton, Irvine Perth Perth, Australia Stevenston sweden Tullibody 33 Total No of Participants: 69
14 If you are still living in Glasgow, in what ways is Glasgow a good/bad place to make a living from music? • Teaching Opportunities • Education and Training Opportunities Good • Good Venues and Music Community • Performing Arts Scene • Classical Sector • No Money (Funding) • Competition for Work (Saturated Market) Bad • No Airplay • Costs Involved (Creating, Producing, Performance etc...) 64 Non- Responses •Don‟t Live Here Applicable
15 Have you generated any income as a musician in the past 12 months? 12.68% Yes - 62 No - 9 87.32% Total No of Participants: 71
16 What form has this income taken? 23.81% Self-employed - 15 Employed - 13 Both - 35 55.56% 20.63% Total No of Participants: 63
17 What have been the sources of your music income in the past 12 months? (Tick all that apply) 4.03% 3.69% Teaching (Tutoring Privately, Teaching at Private or Local 3.36% Authority Schools) - 82 3.69% Individual Performing (Public or Private Events) - 52 Group Performing (Public or Private Events) - 66 27.51% 7.05% Festival Work - 20 Composing - 13 4.36% Recording (Private Sales) - 21 6.71% Recording (Record Company Sales) - 11 17.45% Production/Technical/Studio Work - 10 PRS/MCPS - 11 22.15% Other (Please specify) - 12
18 Have you received income from work unrelated to music in the past 12 months? 44.29% Yes - 31 No - 39 55.71% Total No of Participants: 70
19 If yes please provide information on the type of job…. 2.94% 20.58% Employee - 26 Self-employed - 7 Other - 1 76.47% Total No of Participants: 34
20 Has your total income in the past 12 months been sufficient to live on? 14.08% Yes - 61 No - 10 85.92% Total No of Participants: 71
21 If no how have you made ends meet? 21.43% Financial support from 35.71% parents/family? 0.00% Unemployment benefit (job seekers allowance? Shared expenses with live-in partner? Other (Please specify) 42.86% Total No of Participants: 14
22 Approximately what has been your income in the past 12 months? As a music Other music Question Responses As a musician Non music work All Sources teacher related work 1. Less than £5,000 38 52.63% 15.79% 7.89% 10.53% 13.16% 2. £5,000 - £9,999 22 45.45% 13.64% 13.64% 18.18% 9.09% 3. £10,000- £14,999 12 25.00% 25.00% 41.67% 00.00% 8.33% 4. £15,000 - £19,999 13 30.77% 23.08% 7.89% 10.53% 13.16% 5. £20,000 - £24,999 12 00.00% 33.33% 33.33% 8.33% 25.00% 6. £25,000 - £29,999 9 11.11% 66.67% 22.22% 00.00% 00.00% 7. £30,000 and above 24 8.33% 50.00% 16.67% 00.00% 25.00% Total Average 130
23 How do you obtain music related work (Tick all that apply)? Advertising 1.08% 8.30% Promotion packs 16.61% 2.53% Cold calling/emailing 1.08% 4.69% Responding to adverts Own web site 6.14% 4.33% Social networking sites (e.g. Facebook, Bebo, My Space, You Tube, etc)Festivals Fellow ex-students Other musicians 11.19% 11.55% Strathclyde staff Other friends and relatives 4.69% Agency 10.11% Word of mouth 17.69% Other (Please specify)
24 How do you obtain paid non-music work? (Tick all that apply) Employment agency Advertising 5.06% 6.33% Promotion packs 6.33% Cold calling/emailing 1.27% 20.25% 2.53% Responding to adverts Own web site Social networking sites (e.g. Facebook, Bebo, My 15.19% Space, You Tube, etc)Responding to adverts Fellow ex-students 5.06% Other musicians Strathclyde staff 5.06% 11.39% Other friends and relatives Employment agencies 8.86% 0.00% 7.59% 5.06% Word of mouth Other (Please specify)
25 What are the key skills needed to make a living in the music industry?
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