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COL Public Company Limited 2Q2016 update 1

Important Notice o The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in COL Public Company Limited (“COL” and shares in COL, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. o This presentation may include information which is forward-looking in nature. Forward-looking information involves known and unknown risks, uncertainties and other factors which may impact the actual outcomes, including economic conditions in the markets in which COL operates and general achievement of COL business forecasts, which will cause the actual results, performance or achievements of COL to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation. o This presentation has been prepared by COL. The information in this presentation has not been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the COL or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. o This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes. o This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws. 2

Agenda  Company overview  2Q16 Business Update  Financial Performance 3

Agenda  Company overview  2Q16 Business Update  Financial Performance 4

COL’s business evolution Started online business Listed on the www.central.co.th Launched www.robinson.co.th www.officemate.co.th 1999 2010 2013 2015 1994 Founded  Launched digital agency and IT 2008 2012 2014 2016 development  Grand • Set up Converted to a  Opened online  Merged with opening of public company Central book store central online Group Online www.b2s.co.th (“CGO”)  Launched E-  Listed on the B2S acquired 75%  Book • CGO of acquired  Changed the name to • BOD approved the set up of Vietnam business 5

COL’s core business group No.1 office supplies No.1 book, edutainment, Online shopping business solution provider in stationery & lifestyle operating Central Thailand store in Thailand Group's e-commerce system & applications “To become ASEAN leading retailers through effective store networks and online systems” 6

With 157 store locations nationwide North East Distribution Center North O fficeMate 3 stores O fficeMate 4 stores B2S 10 stores B2S 9 stores Central 2Q16 Total Store Network O fficeMate 3 stores OfficeMate 61 stores B2S 8 stores B2S 96 stores OfficeMate 15,000 sq.m. Bangkok B2S 15,000 sq.m . O fficeMate 40 stores East B2S 49 stores Delivery Fleets O fficeMate 6 stores B2S 9 stores South O fficeMate 5 stores B2S 10 stores 2Q16 New Stores West O fficeMate 1 store B2S 2 stores B2S 1 store 180-200 trucks Remark: As of 7

Agenda  Company overview  2Q16 Business Update  Financial Performance 8

Physical store expansion on-track New Store Expansion Total Stores 1Q16 2Q16 YE16 Target Dec - 15 Jun - 16 3 1 8 58 61 New: 1 New: 3 Renovated: 1 Renovated: 1 Closed: 1 1 2 6 94 96 New: 1 New: 2 Renovated: 2 Renovated: 2 Closed: 1 9

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Store expansion update 4 Stores opened in 1H16 3Q16 expansion plan New store opening: 3 - CPN Nakornsrithamrat - Big C Bangplee Big C Huamark Tesco Phitsanulok - RBS Supanburi 3 Existing stores renovation CPN Pinklao Central EastVille *2 existing Stores also renovated 11

One-stop shop for all-thing-office initiatives Strong furniture sales resulting in SOHO smart mobile solution: strong store performance furniture designs for flexible uses Launch of the • first Mid-year furniture catalog (distributed in July) More furniture • events Quality at • affordable prices Increased marketing efforts on office furniture to promote OfficeMate as one-stop destination 12

Mid-year Anniversary Promotion Campaign Successful Campaign in June Big annual campaign - • OfficeMate Anniversary in June – July High Growth from • Furniture >30% YoY • Computer >10% YoY • 21 st Anniversary Campaign 13

Award-winning viral campaign The Best Branded Content on Social Media Award from Thailand Zocial Award 2016 14

New warehouse project for OFM non-store Historically, OfficeMate expanded its warehouse every 5 years • This warehouse will accommodate double-digit growth for OfficeMate’s call-center and online as • well as the growth in office furniture business The new warehouse will be able to accommodate the operations for the next 10 years • State-of-the-art technology to improve operations efficiency • 15

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Store expansion update 3 Stores opened in 1H16 3Q16 expansion plan 1 New store opening: - CPN Nakornsrithamrat HuaHin Market Village Tops Nang Linchee 3 Existing stores renovation Central EastVille *4 existing Stores also renovated 17

Think Space B2S Central Eastville A new phenomenon in Thai book industry A third living space • Networking and co-working space • Cafes and restaurants • Play & Learn space • More than 3,000 square metres • Approximately THB400 million investment • 18

Activities update Marketing events O2O Marketing Micro Drone • launching Offline event Bangkok • International Cosplay promote “ getsunova Book Fair - THE FIRST ALBUM ” At B2S Central World Play & Learn • Activity Online Mini Concert Getsunova At B2S Central Rama 9 19

Progress on Vietnam expansion Partnership with strong local First location in prime industrial and retailer education area – Thu Duc, HCMC TH 50.99% COL VN B2S VN First store on five-storey • building, close to 1,000 SQM Subsequent rollout in smaller • format with 20

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Strong progress on e-marketplace Central Group’s Synergy with newly On-process retailers as anchors acquired leading negotiation with top fashion online international brands retailer Leverage on • existing relationships with Central Group Fashion-focused • Acquired in May 2016 “Market place expected to launch within 2016” 22

Continued marketing effort - upcountry The first upcountry roadshow result: Close to 3,000 new subscribers Khonkaen Roadshow 23

More click & collect service points Click & Collect locations 1Q16 As of Jul 16 - BKK 14 - UPC 7 21 21 BKK: 14 BKK: 14 UPC: 7 UPC: 7 - BKK 10 10 43 BKK: 10 BKK: 10 UPC: - UPC: 33 BTS SKYBOX 6 7 Asoke Station 24

Steady YTD growth in traffic and sales No. traffic 100000 Traffic/ Healthy growth in traffic • 80000 day with controlled marketing spending 60000 Double-digit growth in • 40000 ticket value Many categories have • 20000 achieved highest YTD sales in Q2 e.g. Sports and 0 Jan Feb Mar Apr May Jun outdoor, Mobiles & gadgets, and Home & kitchen Majority of the traffic are • from mobile users A balanced mix of new and • retained customers 25

Agenda  Company overview  2Q16 Business Update  Financial Performance 26

Financial Summary – 2Q2016 2Q16 Revenue Breakdown Highlights Rent & Unit: MM %YoY 2Q16 2Q15 2015 services Other 2% Net sales income 2,572 2,362 8.89% 10,035 6% Gross profit 632 567 11.46% 2,444 EBITDA 1.31% 750 155 153 EBIT 86 92 -6.52% 494 Net Profit 60 71 -15.49% 394 Net Sales 92% Total Revenues (MM) 10,827 9,928 Net sales Rental & Services Others 2,934 2,829 2,751 2,789 2,702 2,545 2014 2015 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 27

Sales breakdown 2Q16 Financial Performance Sales (MM) Online 10,035 2,633 2,564 9,208 2,476 2,633 2,665 2,564 2,572 2,362 2,362 2,476 3% 3% 2% 2% 3% 3% 4% 5% 37% 37% 39% 38% 37% 38% 38% 34% 37% 37% 38% 35% B2S 62% 63% 60% 61% 62% 60% 60% 62% 60% 60% 60% 62% 60% OFM 2014 2015 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 2Q2016 Sales Breakdown ONLINE Furniture & 5% Others Book & 16% Learning Stationery & Material Office 34% Stationery B2S Supplies 48% 35% 43% OFM Electronics 60% equipment Lifestyle & 41% Entertainment 18% 28