Ice and Stride [ a ] Common User Complaints Common User Complaints - PowerPoint PPT Presentation

Ice and Stride [ a ]

Common User Complaints

Common User Complaints Difficult to Ice Specific Areas

Common User Complaints Difficult to Ice Inconvenience of Specific Areas Getting Ice

Common User Complaints Difficult to Ice Inconvenience of Ice Leakage Specific Areas Getting Ice

51% Did Not Ice

51% Did Not Ice 91% Want Icing Boot

Product Contract Customer Need Product Attribute Engineering Specification Ices the injury Temperature Maintain temperature < 0 ℉ Operate continuously for a Power Total power > 45 W cooling cycle Comfortable Weight Total weight < 5 lbs Keeps user & environment dry Condensation 0 mL Ease of Use Embedded Cooling Yes/No

Product Contract Customer Need Product Attribute Engineering Specification Ices the injury Temperature Maintain temperature < 0 ℉ Operate continuously for a Power Total power > 45 W cooling cycle Comfortable Weight Total weight < 5 lbs Keeps user & environment dry Condensation 0 mL Ease of Use Embedded Cooling Yes/No

Peltier/TEC Product Vision Thermoelectric Cooling (TEC) Cooling side ices the injury No leakage

Key Finding: The TEC can Critical get to an adequate cold Risk temperature Temperature Layer of ice

Key Finding: Requires heat sink and forced convection Critical Risk Heat Dissipation

Key Finding: Current system runs at 14V and 3A Critical Risk Power

Market Definition User Individuals with acute foot/lower leg injuries Customer Insurance companies, distributed by hospitals $180-300 Target Selling Price

Next Steps ● Reducing size and weight ● Localized cooling ● Maintaining the icing temperature with human contact ● Market Entrance Strategy ● User Testing

Sources ● Ice vs. Heat: https://www.scoi.com/patient-resources/education/articles/should-you-ice-or-heat- injury ● Heat dissipation: https://www.amazon.com/Portable-Cooling-Semiconductor-Refrigeration- Thermoelectric/dp/B073J8HZR4/ref=asc_df_B073J8HZR4/?tag=hyprod- 20&linkCode=df0&hvadid=198068632238&hvpos=1o7&hvnetw=g&hvrand=5653032602279774361 &hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9002029&hvtargid=pla- 350015891005&psc=1