IAT100 WEEK 11 Motion Literacy: Transitioning with Intention Part - PowerPoint PPT Presentation

IAT100 WEEK 11 Motion Literacy: Transitioning with Intention Part 2

WARNING: DO NOT have others complete your work for you. Academic Dishonesty will result in an F.

TODAY’S AGENDA ¨ Current Course Status ¨ iClicker update ¤ C h e c k m y e m a i l u p d a t e s ¤ M a k e a p p o i n t m e n t w i t h m e i f y o u h a v e a p r o b l e m ¨ Lab Activity: working in AE ¤ P r o j e c t m u s t b e a p p r o v e d b y y o u r TA i n l a b ¤ C a n n o t c h a n g e y o u r p r o j e c t a f t e r t h i s w e e k ¨ Transitions Part 2

EXAMPLES ¨ Jump Cuts, Match Cuts & Cutaways ¨ Match Cuts ¨ http://vimeo.com/15614870 ¨ 180 Degree Rule ¨ Ken Burns – Jazz Intro

KEY TERMS FOR PROJECT 3 & STORYBOARD ACTIVITY S h o t : t h e l e n g t h o f t i m e b e f o r e a c h a n g e i n f r a m i n g . • Tr a n s i t i o n : a w a y o f j o i n i n g , c o n n e c t i n g o r l i n k i n g • y o u r s h o t s t o g e t h e r. S e q u e n c e : l i n k e d s h o t s t h a t f o r m s c e n e s t h a t f o r m a • n a r r a t i v e a r c . E s t a b l i s h i n g S h o t : i n t r o d u c e s t h e v i e w e r t o t h e • n a r r a t i v e ( t i m e , p l a c e , c h a r a c t e r, m o o d , e t c . ) C u t s : m o v e m e n t b e t w e e n s c e n e s t h a t t r a n s i t i o n t h e • v i e w e r t h r o u g h t h e n a r r a t i v e .

REVIEW: MOTION LITERACY ¨ Components: ¤ M o t i o n o f o b j e c t s within the frame ¤ M o t i o n o f t h e frame ( f r a m e m o b i l i t y ) ¤ Tra n si ti o n s b e tw e e n sce n e s

OBJECT MOTION WITHIN THE FRAME Stephan Nadelman, I Say Fever: http://vimeo.com/33434885 http://vimeo.com/7354877

MOTION LITERACY ¨ Components: ¤ M o t i o n o f o b je c t s w i t h i n t h e f r a m e ¤ M o t i o n o f t h e frame (frame mobility) ¤ Tra n si ti o n s b e tw e e n sce n e s

MOBILE FRAMING http://bryanheisey.com/blog/?p=1

CAMERA MOTION: TRANSITIONS ¨ Fades F a d e - i n / F a d e - o u t B l a c k o r W h i t e , ¤ C r o s s - f a d e ¨ P a n s C h a n g e i n c a m e r a a n g l e t o d i f f e r e n t ¤ s u b j e c t s o r s c e n e s ¨ Zooms C h a n g e i n f o c u s f r o m c l o s e s h o t s t o ¤ w i d e s h o t s o r v i c e - v e r s a ¨ Think Elegant Story-telling: ¨ D O N ’ T O V E R D O t h e Z O O M !

FRAME MOBILITY ¨ Panning / whip pan ¤ M i m i c s t h e e y e l o o k i n g a r o u n d ¨ Tilting ¤ H o r i z o n t a l c a n e m p h a s i s h e i g h t ¤ D o w n w a r d , s l o w r e v e a l ¨ Tracking: forward, backward, diagonally, circular side-to-side ¤ B u i l d a n t i c i p a t i o n a s i t r e v e a l s o f f s c r e e n s p a c e ¤ C r e a t e c o n t i n u o u s s p a c e ( i n s t e a d o f t r a n s i t i o n s o r c u t s ) .

MOBILE FRAMING http://www.happy-pixels.com/2011/07/11/black-cat-crossing/

TRANSITIONS: THE CUT Two main types: • S t r a i g h t C u t : d i r e c t m o v e m e n t f r o m s u b j e c t t o s u b j e c t • Optical Cut: fade in/fade o u t Mobile Framing C a m e r a m o v e m e n t a s a w a y o f • c h a n g i n g f r a m i n g w i t h o u t a c u t i . e . c a m e r a f o l l o w s a p e r s o n • w a l k i n g o r d r i v i n g

MOTION LITERACY ¨ Components: ¤ M o t i o n o f o b je c t s w i t h i n t h e f r a m e ¤ M o t i o n o f t h e f r a m e ( f r a m e m o b i l i t y ) ¤ Tra n si ti o n s between scenes

TRANSITIONS: THE CUT A c u t o r e d i t i s a n i m m e d i a t e t r a n s i t i o n f r o m o n e s h o t t o t h e n e x t . Yo u w i l l n e e d t o c o n s i d e r h o w t o m a k e c u t s f l o w v i s u a l l y f r o m o n e s h o t t o t h e n e x t . U s e : G r a p h i c a l M a t c h – c o n n e c t t w o ¨ s e p a r a t e i m a g e s J u m p C u t – d r o p f r a m e s t o c r e a t e a ¨ d i s j o i n t e d e f f e c t . M o n t a g e – s e r i e s o f i m a g e s t o c r e a t e ¨ s y m b o l i c m e a n i n g . E d i t o n a c t i o n – c u t o n t h e ¨ m o v e m e n t o f a n o b j e c t .

CONTEMPORARY Note the use of graphic or match cuts and cutting on action. http://www.youtube.com/watch?v=ej8-Rqo-VT4

PROJECT 3 WRITE UP: SCENES & TRANSITIONS ¨ The shot in AE is the length of time before a c h a n g e i n f r a m i n g . ¨ Tra n si ti o n i s a w a y o f j o i n i n g o r l i n ki n g yo u r sh o ts together. ¨ Tw o ma i n typ e s o f tra n si ti o n s: o p ti ca l o r cu t (cu t i s the most common) ¨ M o bi l e F r a m i n g , w a y o f c h a n g i n g f r a m i n g w i t h o u t a c u t ( s e q u e n c e s h o t ) .

PROJECT 3 WRITE UP WALTER MURCH: WHY WE CUT 6 m a i n c r i t e r i a f o r e v a l u a t i n g a c u t o r d e c i d i n g w h e r e t o c u t . To p 4 o r d e r o f i m p o r t a n c e : E m o t i o n ( 5 1 % ) — R e f l e c t s w h a t t h e e d i t o r b e l i e v e s t h e a u d i e n c e s h o u l d b e f e e l i n g a t t h a t m o m e n t . S t o r y ( 2 3 % ) — A d v a n c e s t h e s t o r y. R h y t h m ( 1 0 % ) — O c c u r s a t a m o m e n t t h a t i s r h y t h m i c a l l y i n t e r e s t i n g & ' r i g h t . ’ E y e - t r a c e ( 7 % ) — P a y s r e s p e c t t o t h e l o c a t i o n & m o v e m e n t o f t h e v i e w e r ' s f o c u s o f i n t e r e s t w i t h i n t h e f r a m e . P L E A S E W R I T E T H E S E D O W N ¨

EDWARD DMYTRYK’S RULES OF THE CUT N e v e r m a k e a c u t w i t h o u t a p o s i t i v e r e a s o n • M e a n i n g , p r o g r e s s i o n , f l o w • A c u t s h o u l d m o v e t h e s t o r y f o r w a r d

ANALYSIS KINETIC TYPE: “I AM THE DANGER” http://www.creativebloq.com/typography/ http://www.youtube.com/watch? examples-kinetic-typography-11121304#null v=31Voz1H40zI

ANALYSIS: ANIMATED COMIC N o t e t h e u s e o f p a n ¨ a n d z o o m T h e u s e o f P a r a l l a x ¨ T h e u s e o f t e x t ¨ b u b b l e s L o o k f o r t h e p o s i t i v e ¨ r e a s o n s f o r c u t s http://vimeo.com/12751865 I am Legend--Shelter

KINETIC TYPOGRAPHY: SONG Song matters Lyrics matter Font matters Movement matters http://www.creativebloq.com/typography/examples-kinetic-typography-11121304#null

KINETIC TYPOGRAPHY: SPEECH What matters? Song/rhythm Lyrics/words Font Movement All work to tell a story http://www.creativebloq.com/typography/examples-kinetic-typography-11121304#null

TRANSITIONS: THE CUT A cut or edit is an immediate transition from one shot to the next. You will need to consider how to make cuts flow visually from one shot to the next.

IAT 100 LECTURE 11 fin