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I590 Interactive Visual Analytics Week 3 Perception and Cognition - PowerPoint PPT Presentation

I590 Interactive Visual Analytics Week 3 Perception and Cognition D3 selections Khairi Reda | redak@iu.edu School of Informa5cs & Compu5ng, IUPUI Last week Last week Principles of Visual Integrity Last week Principles of Visual


  1. Vision Human vision does not work like a camera The eye makes a series of fixa8ons and saccades fixa8on: maintaining gaze over a single loca5on ( 200-600ms) saccade: movement between loca5ons 20-100ms Based on a slide by Alex Lex

  2. Eye tracking Michelle Borkin Via Alex Lex

  3. Retinal Ganglion Cells Bear, Connors, Paradiso, “Neuroscience” Via Miriah Meyer

  4. Retinal Ganglion Cells Wikipedia Via Miriah Meyer

  5. Miriah Meyer

  6. low activity from center and surround Miriah Meyer

  7. activity increased low activity from (or decreased) center and surround at edge Miriah Meyer

  8. Annie Prud’homme-Généreux Via Miriah Meyer

  9. Cornsweet illusion

  10. Via Miriah Meyer

  11. Via Miriah Meyer

  12. Visual perception is relative

  13. Visual perception is relative Differences in color are rela5ve

  14. Visual perception is relative Color interac5on Wong 2010 Via Miriah Meyer

  15. Visual perception is relative Differences in contrast is rela5ve

  16. Visual perception is relative Differences in contrast is rela5ve

  17. Visual perception is relative Sizes are rela5ve (Ames room)

  18. Take home point Our visual system see differences, not absolute values, and is aYracted to edges. Based on a slide by Miriah Meyer

  19. POPOUT

  20. POPOUT

  21. POPOUT

  22. POPOUT

  23. POPOUT

  24. Based on a slide by T. Munzner

  25. which side has the outlier?

  26. which side has the outlier? C. Healey, 2007

  27. which side has the outlier? C. Healey, 2007

  28. which side has the outlier? C. Healey, 2007

  29. which side has the outlier? C. Healey, 2007

  30. which side has the outlier? conjunctions do not pop out; use a single popout channel at a time to draw attention C. Healey, 2007

  31. Popout / pre-attentive processing • Requires aYen5on, despite the name • Very fast at grabbing aYen5on (less than 200 milli seconds) • Parallel processing, independent of the number of distractors (compared to serial search) • Popout elements have to be salient compared to surrounding • Elements that are a conjunc8on of mul5ple channels ofen do not pop out

  32. Popout channels C. Ware “Information Visualization”

  33. Popout channels no popout C. Ware “Information Visualization”

  34. Conjunction popout? It depends…

  35. C. Ware “Information Visualization”

  36. Semantic Depth of Field C. Ware “Information Visualization”

  37. Semantic Depth of Field R. Kosara

  38. How does pre-a;en8ve processing work? We don’t know for sure, but there are some theories: https://www.csc.ncsu.edu/faculty/healey/PP/ index.html#Preattentive_Theory

  39. How does pre-a;en8ve processing work? We don’t know for sure, but there are some theories: https://www.csc.ncsu.edu/faculty/healey/PP/ index.html#Preattentive_Theory

  40. Take home point We can easily see objects that are different in color and shape, or that are in mo5on Visual features must be carefully designed. Conjunc5ons must be avoided, if popout is desired Based on slides by Miriah Meyer & Alex Lex

  41. Take home point We can easily see objects that are different in color and shape, or that are in mo5on Visual features must be carefully designed. Conjunc5ons must be avoided, if popout is desired Use color and shape sparingly to make the important informa5on pop out Based on slides by Miriah Meyer & Alex Lex

  42. Design critique http://tinyurl.com/6mu8h63

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