How will Big Data help You optimize your remarketing processes ? - PowerPoint PPT Presentation

#remarketingevent How will Big Data help You optimize your remarketing processes ? Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director Morten Holmsten Global Sales Director, Autorola Marketplace

#remarketingevent Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director

#remarketingevent Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director

#remarketingevent Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director

#remarketingevent How to work with big data? Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director

#remarketingevent Collect data Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director

#remarketingevent Cleaning data “Working with data collected on the internet needs a lot of cleaning”. The 20 most shared true Morten Holmsten Morten Holmsten The 20 most shared fake stories were Global Sales Director Global Sales Director stories were shared/commented shared/commented 7.367.000 times 8.711.000 times

#remarketingevent Cleaning data How many times have you seen a car presented as 2013 which was 2011/12? Can you always trust equipment, engine size and mileage? Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director Are cars removed when sold?

#remarketingevent Structuring data Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director

#remarketingevent GDPR Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director The EU General Data Protection Regulation

Use data #remarketingevent Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director

#remarketingevent Tools for Residual Value forecast • Morten Holmsten Morten Holmsten Historical sales figures • Global Sales Director Global Sales Director Total market share • Expected damage costs •

#remarketingevent Tools for Monitoring running fleet • Realtime value of vehicles vs. • Book values Predict earnings/losses • Morten Holmsten Morten Holmsten Respond proactive on • Global Sales Director Global Sales Director contracts with wrong mileage

#remarketingevent Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director

#remarketingevent Tools for Evaluating Results • Actual prices vs. • Marketprices Actual prices vs. Estimated • Morten Holmsten Morten Holmsten residual values Global Sales Director Global Sales Director Turnrates vs. Market • turnrates

#remarketingevent “In the future big data will be able to tell, exactly which buyer will pay the most, for a specific vehicle”. Will this be the end of Auctions? Morten Holmsten Morten Holmsten Global Sales Director Global Sales Director

#remarketingevent Morten Holmsten mh@autorola.com Morten Holmsten Morten Holmsten +45 40973100 Global Sales Director Global Sales Director

#remarketingevent