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How to Keep All Those New Donors You Worked So Hard to Get - PowerPoint PPT Presentation

Nov 13, 2022 •264 likes •1.13k views

How to Keep All Those New Donors You Worked So Hard to Get @fundraiserchad #donorlove Who is this guy? And why does he think he knows what hes talking about? fundraising strategy capital campaign support board training for small, but

  1. How to Keep All Those New Donors You Worked So Hard to Get @fundraiserchad

  6. #donorlove

  7. Who is this guy? And why does he think he knows what he’s talking about?

  9. fundraising strategy capital campaign support board training for small, but mighty, nonprofits conference keynotes & workshops

  12. We Well h ll her ere I e I am am ba baby, by, practi pra ctice ce wha what y t you ou pre preac ach. h.

  13. #prod oduct uctiv ivit ityn yner erd

  14. AGENDA 1) Why Donor Retention Matters 2) 10 Proven Strategies to Boost Donor Retention 4) Q&A @fundraiserchad

  16. SLIDES + RESOURCES productivefund uctivefundraising.c raising.com/res om/resource ources @fundraiserchad

  17. why donor retention matters @fundraiserchad

  18. 45% Fundraising Effectiveness Project (FEP) 2018

  19. the pyramid WE HAVE TO RETAIN THEM Credit: Campbell & Company

  20. Credit: Agents of Good

  21. Trust that money follows the love. - John Lepp

  22. RETENTION > ACQUISTION

  23. Credit: Bloomerang

  24. What’s more expensive than thanking donors? Acquiring them. - Jen Love

  25. How do we fix it & change the culture at our nonprofit organizations?

  26. 10 proven strategies to boost donor retention @fundraiserchad

  27. So, you've got donors, now how are you going to keep them?

  28. #1 Identify those donors that are actually retainable @fundraiserchad

  29. transactional vs. relational donors

  33. #2 Develop a well- planned donor-centric communications program @fundraiserchad

  35. productivefund uctivefundraising.c raising.com/res om/resource ources

  36. #3 Thank promptly and personally @fundraiserchad

  37. the crazy speedy personal thank you

  38. SUBJECT: Thanks … Thank you so much for your recent donation to (organization)! You will receive a formal gift acknowledgment (for tax purposes) in the mail, but I wanted to personally reach out and thank you as soon as possible. Thank you again for your generous support of (mission)! (your first name) productivefund uctivefundraising.c raising.com/res om/resource ources (email signature)

  39. the (formal) gift acknowledgment productivefund uctivefundraising.c raising.com/res om/resource ources

  40. Barbara

  41. Thank you again for your ongoing support!

  42. We raised We accomplished We met our goal You made a difference With your help, … With the support of our donors,

  45. #4 Thank supporters more than once, and more than one way @fundraiserchad

  47. Magee Rehab Hospital Foundation – Jefferson Health - Philadelphia, PA

  51. "The things that matter the most to donors don't depend on big budgets or big staff." - Caoileann Appleby

  53. #5 Call all first time donors of $100+ & all renewing donors of $500+ @fundraiserchad

  54. “Asking a donor why she or he gave a first gift to us will likely lead to an amazingly revealing conversation.” - Ahern & Joyaux ( Keep Your Donors )

  55. call script Hi (donor’s name). I’m _____________ (your name) from ____________ (charity). I’m calling today to thank you for your recent donation. It means so much and we wanted to tell you personally how grateful we are. [pause] If you have just a few seconds, I’d love to know what prompted your gift? [pause] productivefund uctivefundraising.c raising.com/res om/resource ources Thank you for taking the time to speak with me today. Have a wonderful day!

  56. Who is best suited to make these calls?

  57. #6 Report on impact @fundraiserchad

  58. the impact letter productivefund uctivefundraising.c raising.com/res om/resource ources

  60. other touch points

  61. productivefund uctivefundraising.c raising.com/res om/resource ources

  65. most effective = immersive experiences

  66. #7 THASKING @fundraiserchad

  67. #8 Encourage feedback & complaints @fundraiserchad

  68. “What could we be doing better?”

  69. #9 Harness the power of video @fundraiserchad

  71. #10 Develop close relationships with your donors @fundraiserchad

  72. People give to people that they know, like and trust People KEEP GIVING to people that they know, like and trust

  73. The best way to get started … @fundraiserchad

  74. DONOR TOUCH POINT MAPPING productivefund uctivefundraising.c raising.com/res om/resource ources

  78. 1985

  79. What was your A-HA moment? @fundraiserchad

  80. further learning

  81. productive uctivefund fundraising.com/resource raising.com/resources

  82. 1/21 @ 12pm (eastern)

  83. questi ques tion ons @fundraiserchad

  85. ques questi tion ons productivefund uctivefundraising.c raising.com/res om/resource ources @fundraiserchad

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