How to Inspire and Engage Ecotourism Consumers Craig Lawless,VisitS - PowerPoint PPT Presentation

How to Inspire and Engage Ecotourism Consumers Craig Lawless,VisitS cotland Marie McNulty, Galloway & S outhern Ayrshire Biosphere S teve Taylor, University of the Highlands and Islands

Aims and S tructure  Tourism trends, consumer groups and how to inspire them  The use of digital channels to engage with your consumers  Case studies from Galloway and S outhern Ayrshire Biosphere  An interactive session on embracing and adopting social media  Discussion and wrap-up

Interactive Session

 Break into groups of five-six people  Each group has a different scenario for using social media based on variables of time and money  Group one has no budget  Group t wo has €100 a year t o spend  Group t hree has €1000 a year t o spend  Group four has t en minut es per days  Group five has €5000 a year  Aim: Work out and communicate to the rest of us how you would most effectively use that time or money to use social media to market your business to ecotourism consumers

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Next steps: S ocial media report  A case study will explore the effective use of social media (both image-based (e.g. Instagram), or descriptive/ visual (eg. blogs or Facebook) as a way to engage with consumers  Case study area tentatively identified as Galloway and S outhern Ayrshire Biosphere  To be completed by the end of the year, it is proposed to start the activity over the summer

Kiitos! Thank you!