How to Boost a H otels Website Every hotels mission is to get - PowerPoint PPT Presentation

How to Boost a H otel’s Website

Every hotel’s mission is to get direct booking from the official website, as those bookings are the most profitable ones. Let’s figure out how to achieve this.

People are Switching between Platforms when Looking for a Hotel • Searching • Comparing • Checking • Reading reviews • Asking for advice

How Guests Behave 52% of people check prices on an official website after visiting OTAs According to Google

How Guests Behave 54% of guests visit an official website after booking on an OTA website According to Cornell Hospitality Report • April 2017

This means a hotel’s website should compete with OTAs

Must- Haves for a Hotel’s Website Booking engine High Adaptive loading design speed

70% of websites don’t meet minimal requirements for adaptive design and loading speed

Loading Speed Requirements 5 sec

Checklist that boost direct sales on the hotel’s website. Important to check 1. Room availability for 6+ months 2. Price parity with OTAs (give secret deals and promo rates on the website ) Critical 3. User-friendly booking process (no distracting elements, chats and pop-ups) 4. Loading speed and search engine ranking of the webpages 5. Basic usability of the website (simplicity and visibility of the selling elements)

High-Quality Photos of each room type • Professional photos of high quality • At least 4 or 5 photos • Be sure to include a photo of a bathroom

3D Map of a Room

Point out All Facilities

Include Important Info in a Room Description

Put Lowest Price First

Discount Rate Makes a discount more noticeable 1

Goodie #1: Included Transfer

Goodie #2: Promo Codes on an Official Website

Goodie #3: Guest Status Upgrade and a Free Drink VIP and Express Check in You get VIP service at check in. Plus you get a free drink at check in. Enjoy your stay at our hotel.

Goodie #4: Loyalty Card

One of seven guests provides prompt feedback Make sure you monitor this and react asap

Feedback Emails Statistics Conversion rate Emails sent 13% 689,482 Surveys completed 89,617

OTA Cancellations vs. Official Website Cancellations When booking on a website, a cancellation rate is 22% lower

Common Reasons for Cancelling a Booking 48% of guest changed their mind 30% want to change dates 20% want to change a rate plan or a room type 2% want to edit contact details

A capability to manage bookings decreases cancellations by 8%

Stay booked! travellineus.com