How It Began ● A Legacy of Food, Family, and Community ● 100+ Years of Farming ● 4th Generation Farm ● Community Involvement ● Family Gatherings ● Events ● Seasonal Activities
What We Do ● We partner with over 80 farmers in NC, SC, VA, GA, TN and KY to raise: ○ 100% Grassfed Beef ○ Pasture Raised Pork & Chicken ● We connect our farming community to restaurants, grocery stores, universities, distributors, and more. ● We support farmers and regenerative agriculture ● We provide high quality, healthy, Growing the Local Food Economy humanely raised meats to consumers.
How We Do It WAREHOUSE CUSTOMERS PROCESSORS FARMERS ● Receive and Ship ● 50+ Local Customers ● Hogs: Villari Bros, ● Hog Farmers in NC ● Send for Value ● HNG Farm Warsaw, NC ● Cattle Farmers in NC, Added ● Distributors ● Cattle & Chickens: SC, GA, TN and VA ● Deliveries and ● Ingles Marksbury, ● Chicken Farmers in Pickups ● Whole Foods Lexington, KY; FM KY ● Food Shows ● Earth Fare Meats, Ft. McCoy, FL ● Producer Protocols ● Food Lion ● Additional “Value Added” ● 3rd Party Audits Processors
Our Purpose FOR FARMERS: ● Paying a sustainable pay price for livestock ● Conducting pasture and genetic research for large scale systems ● Resource network for family farms ● Encouraging new farmers and inspiring existing farmers to adopt regenerative practices ● Farmer health enhanced by eliminating pesticide use
Our Purpose FOR ANIMALS: ● Humane treatment from start to finish ● Deep respect for the animals and the role they play in our eco-system ● Whole carcass utilization ● Space to thrive leads to less disease and need for antibiotic interventions ● Low stress environment ● Diet is natural and instinctual
Our Purpose FOR LAND: ● Over 15,000 acres (and growing) of land in our regenerative system ● Water: High Rates of Water Infiltration Reduced Need for Forced Irrigation ● Soil: Increased Soil Organic Matter Decreased Risk of Pest and Disease ● Air: Sequester Atmospheric Carbon Reduced Tillaging
Our Purpose FOR PEOPLE: ● Eliminating added hormones, antibiotics, and GMO’s ● Simple ingredients ● Free From: sodium nitrates or nitrites, high fructose corn syrup, food coloring dyes, synthetic casings, and preservatives ● 5x more Omega-3 2x more Conjugated Linoleic Acid (CLA) Increased Vitamins A & E Lower in Monounsaturated Fat
A Focus on Future Generations ● Offering daily tours to the public and school groups ● Sharing knowledge of regenerative practices and HNG values ● Internships and work-study programs for aspiring farmers ● A focus on research in genetics, land management, rotational grazing methods, and environmental impact ● Providing opportunity to young farmers with the promise of economic sustainability
100% Grassfed Beef ● Raised in NC, SC, VA, GA, TN ● Approved Claims: Pasture Raised 100% Grassfed Beef No Antibiotics No Added Hormones ● Certifications: Non-GMO Project Verified Step 4 Global Animal Project Certified Organic (Available)
Pasture Raised Pork ● Raised in NC ● Approved Claims: Pasture Raised Heritage Breed Vegetarian-fed No Antibiotics No Added Hormones ● Certifications: Animal Welfare Approved
A Growing Industry Grassfed Beef is 4% of the beef market ($4 billion) of the U.S. ● beef market. Labeled grassfed beef sale grew from $17 million in 2012 to ● $272 million in 2016. Doubling each year. ● Imported beef makes up 75-80% of the U.S. grassfed beef sales by value. South America, Australia, and NZ produce low quality low cost grassfed beef. The number of farmers age 25 to 34 grew 2.2 percent ● between 2007 and 2012, according to the 2014 USDA census, a period when other groups of farmers — save the oldest — shrunk by double digits. Sources: http://msue.anr.msu.edu/news/grass_finished_beef_marketing_update + Washing Post
Positioned for Growth OTHER BRANDS Reliance on limited supplies or Growing a strong farmer network auction bidding Product Inconsistency in Focus on quality producers with Grassfed/ Pasture Raised Market consistent protocols Unrecognized or untrusted to Strong trusted branding presence for consumers in the marketplace quality and reliability Loose label claims in comparison Clear and transparent label claims to actual practices Standard SKUs and product Whole carcass utilization plus fresh availability & value added items
VIDEOS Why Grassfed? Our Mission
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