“How 3D Virtual Shelfs can be used in qualitative research to understand Shoppers” team@conceptsauce.io www.conceptsauce.io
Understandin ing Shoppers • Understanding shoppers emotional and functional needs is paramount for brands. • Being able to understand the “why” or “why not” behind shoppers behaviours can help brands to build deeper relationships with customers • It’s probably never been more important than now... unprecedented times = different and new behaviours and needs • What will the impact of the current situation be in the longer term..? • Will behaviours shift permanently? • Will new “norms” emerge?
Under erstandin ing behavi viours • Understanding behaviours, particularly in the current climate, is challenging. • The key factor, (Covid 19), heightening the need to understand shoppers is also the obstacle to being able to reach out and speak with shoppers in the most familiar ways. Therefore it is crucial to understand different ways to reach out to shoppers
Onlin line sh shopper resea search before! • Historically online shopper research has received criticism; • Detracts from real world scenarios • Poor technology support Flash etc.. • Poor imagery and interactions • Long setup times • Poor integration • Limited data collection
Online shopper research no now!
Onli line shopper research now now! • Today it is a different story.. 3D virtual shelfs offer the opportunity to conduct shopper research remotely without losing the quality of data; • Assisted online virtual shop-alongs and virtual shopping tasks • Easy to set-up aisle arrangements, shelf layouts and product placement to help understand optimum packaging, pack size and navigation in-store • Eye tracking capability without the need for additional software or hardware
The value ue in 3D Virtua ual She helves • Used by agencies and brands, both big and small, 3D virtual shelfs can offer the depth of understanding and insight that traditional shopper approaches deliver. However this digital approach also overcomes the need for physical contact which is paramount in these current uncertain times.
Questions! team@conceptsauce.io www.conceptsauce.io
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