HOOTSUITE Christy Mannering, Web Girl
WHAT IS HOOTSUITE? Social relationship platform Connecting multiple networks in one location, with one sign on Social media management and monitoring
WHY USE HOOTSUITE? Monitor multiple accounts in one dashboard Capture audiences at all times Allows for team management One stop shop for metric reports Built-in applications to enhance engagement
WHICH PLAN TO CHOOSE? Basic – Free Pro - $9.99/month (free trial) Enterprise – UD uses this one Fees change as you add users I recommend trying basic, maybe moving to a free trial of Pro if you like it and then move from there.
FREE PLAN OR TRIAL I recommend trying the free one to start, maybe moving to a free trial of Pro if you like it and then move from there. With Hootsuite Free you receive: 3 Social Networks Message Scheduling Facebook/Twitter search App Directory Draft Messages Quick Reports
SIGN UP Go to www.hootsuite.com to register Click the green “Sign Up” button in the upper right of the screen.
ADDING NETWORKS 2. 1.
NOW WE’RE READY TO ROCK & ROLL Once you are signed in and connected you’ll see this screen.
HOOTSUITE TERMS Once you register, you’ll connect networks. Your connected networks will appear on your dashboard. Each network can be custom organized with streams and columns.
SETUP STREAMS/COLUMNS Once you choose which version, Free, Pro or Enterprise you can begin connecting your networks. The free version allows you to manage up to three social profiles, or you can upgrade to one of two premium versions to get 50 profiles, or unlimited. You can add streams of each network and multiple columns within each stream. Example: Twitter streams might have a “Mentions” column to show who is talking about you. Or a “Scheduled” column to show what you have in queue to be published.
ADDING STREAM/COLUMNS Your first stab will say “My First Tab” click to name it something meaningful. I named mine “Twitter” Adding a stream is easy, see the green column, it gives you options. Highlight a square, click the white plus sign and a new column will appear.
YOU ARE READY FOR THE BASICS
MONITOR & MANAGE You now have ONE place to sign in www.hootsuite.com Twitter, Facebook, LinkedIn, Google +…. All in one place. Organize it how YOU want it to be (can look different for each user)
CREATE A MESSAGE You can compose a message from within Hootsuite. You can add links and media in your message. You will see your connected accounts as options for where message should post. Click the calendar icon to schedule.
WHY SCHEDULE? Capture all followers! It’s impossible to know every time of a day a follower is online. Hootsuite has a built in algorithm which picks the best times of day to post Repost content at various times throughout day Schedule ahead for nights, weekends and holidays
SCHEDULE IN ADVANCE Choose autoschedule and over time Hootsuite will predict patterns of when you will get best reach. You can also let Hootsuite know how many posts you are comfortable scheduling over a period of time so you’re never spamming your followers.
TEAMWORK (NOT ON BASIC ACCOUNTS) Should you be lucky enough to have a social media team… Pro and Enterprise accounts can have multiple users. More than one person can post and schedule, you can see who posted. One platform to build cohesive campaigns. Person A might be comfortable with Facebook while Person B prefers Twitter. Now you can collaborate.
ASSIGNMENTS Once you build a team or multiple teams in one of the premium versions of Hootsuite you can assign items to team members. When would you use this? Well, you might get a comment or questions from someone and not know how to answer, but now you can alert another team member and get them involved. Or you could see something trending and want to add to the conversation, so assign it to someone who might have content to add.
WHAT TO TRACK?? Hootsuite has a lot of built in reporting, your best bet is to poke around and see what it can do. We’ll be talking about Twitter and Facebook engagement. Creating a custom report will all you to ask Hootsuite to email you an update every month.
DETAILED TWITTER INSIGHTS Who is retweeting? How often do they engage? What is their Klout score? What were your top engaged Tweets? Compare the times of day in which you get the most engagement.
DETAILED METRICS
DETAILED FACEBOOK INSIGHTS You can find out demographic information You can compare Facebook pages to each other if you have more than one. This can help show that having less is more in terms of how many different pages you monitor and manage. Look for trends, see spikes and find out what received the most positive engagement. Print the report, share it, download it.
FACEBOOK REPORTING
THE APP DIRECTORY On the right of your Hootsuite dashboard is an icon that looks like a puzzle piece. That is your app directory. Many apps require the pro version or extra fees, BUT… There are 73 FREE apps!
FREE BELLS AND WHISTLES Extra apps you can install to enhance performance. We use TrendSpottr . You type in a keyword or topic related to research going on at your institution. It finds other news stories trending about that topic. View who is sharing them, what hashtags they are using and how people are engaging. (FREE) Hootsuite Campaigns – Excellent for special campaigns or contests you run. Photo caption contest? Add a column to your Hootsuite Campaigns stream to track all comments. (FREE) MailChimp – Share and track your MailChimp campaigns including open rates, click rates and subscriber information. (FREE)
PREMIUM APPS There is a premium app which requires a an extra account outside of Hootsuite. It is called uberVU and the analytics you can get with uberVU are VERY detailed. Demographics Pro for Twitter is a little bit scary actually, it will give you very detailed information on each of your followers including what they are most likely to engage with. WOW!
SUMMARY Monitor multiple accounts in one dashboard (Up to 3 using free Hootsuite) Capture audiences at all times (Autoschedule, Schedule in Advance) Allows for team management (In the Pro version of Hootsuite) One stop shop for metric reports (Customize reporting, schedule emails) Built-in applications to enhance engagement (Over 100 apps, 73 are FREE)
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