Today’s Broadcast Ho How to w to In Incr crease se Eve vent nt Dona natio ions ns & Eng ngage ge Dono nors rs Us Usin ing a M Mobil ile Ap App
MARK CHASE Licensed Professional Mobile App Developer
What You Will Learn • What exactly is a donor mobile app. • How a mobile app helps your organization to be more competitive. • Why your annual banquet is a great time to launch your app. • The reasons a mobile app makes it easier for your supporters to donate at banquets and other special events. • How to increase donor engagement with your mobile app. • How you can get a mobile app for your organization.
WHAT IS A MOBILE APP? And why your organization should have one
The Donor App is customized mobile app built for your organization. App provides interactive features and engagement.
It’s your Blog, Website, Social Media, brochures, email and more integrated onto one platform.
Gives donors and supporters the easiest way to make donations and stay connected.
Mobile apps offer Push Notifications that allow your organization to reach out and touch your donors. SAMPLE PUSH: “Ben Carson speaking at our banquet Oct.12. Register here .” “Pray for us today. We’re seeing many at- risk women.”
A mobile app is a modern 21 st Century digital platform that provides fast navigation and functionality.
HOW DO MY DONORS DOWNLOAD THE APP?
Downloaded From The App Stores Our App(s) are reviewed and approved by Apple & Google and placed onto the app stores to download.
We Do Not Develop Web Apps • Web apps are not approved by Google or Apple. • Web apps are not available for download on app stores. • Web apps always need an Internet connection. • Web apps have security issues .
We Develop Native / Hybrid Apps • Our apps are programed computer software & becomes part of the device enabling 100% of your phones capabilities. • Native apps do not need the internet to function. • Native/Hybrid apps are approved by Google and Apple which provides security measures for the app user.
QUESTION Is it easier to tap the ‘app icon’ or type in your centers URL or search using Google?
MOBILE APPS Can Increase Frequency Of Donations
Increase Frequency Of Donations Mobile has been a particular focus of many omni channel initiatives, as there is a lot of data out there regarding how frequently people use their phones.
Increase Frequency Of Donations In fact, one study (conducted by Kleiner, Perkins, Caufield and Byers) found the average person checks his or her phone 150 times per day – that is a lot of opportunity for engagement. *In other words, 150 opportunities per day they could make a donation!
Increase Frequency Of Donations In other words, 150 opportunities per day people could make a donation to your organization!
App Icon = Donation$ The app icon is a 57x57 pixel beacon subcounsciensly branding your PMC on the brain.
App Icon = Donation$ App Icon provides: - Places your organization in front of donors 24/7. - Allows donors to quickly donate in 3 taps. - Icon acts as a reminder to donate. - Can’t be lost or forgotten.
OTHER NONPROFITS Are using mobile apps
Non-Profits Are Making Donating Easy Wounded Warrior Red Cross Planned Parenthood Salvation Army Haiti Earthquake World Vision Saddleback Church CareNet BD
Planned Parenthood Has A Few Apps
Most popular Apple App Store categories in July 2017, by share of available apps The statistic shows the most popular categories in the Apple App Store ranked share of active apps. In July 2017, business apps were the second-most popular category, with a share of 10.07 percent of active all apps being business apps. As of summer 2017, more than 140 billion apps were downloaded from the App Store. statista.com
New infographic released by Go- Globe on mobile app usage statistics and trends indicates that mobile apps are on rampage. By: Stacey Rudolph Go-Globe
Why, because there are tons of people out there who understand the importance of apps so customers can receive quick content. By: Stacey Rudolph Go-Globe
The stats show that people spend 52% of all time spent on digital media on mobile apps, a clearest indication that businesses are making a generous amount of money via mobile apps usage. By: Stacey Rudolph Go-Globe
To expand your donor base and revenue you will need to understand where most of your donors and supporters spend their time.
Why? Because people want the newest, fastest & easiest navigational experience.
WHO IS A DONOR APP FOR?
Any organization who wants a modern and convenient way for donors to engage in digital giving and wants to stay more connected with their supporters.
Why not utilize what you’re already paying for? - Donor website - Donation’s page - Time in social media updating
It’s Here! Apps Are Now Viewed on TV
Google TV
The Interactive Features, Native Utilities, App Functionality & Integrated Content
Donating Made Easy
Welcome Video Mobile devices are small and people are on the move. It’s much easier to listen or watch a video then it is to read.
Social Media Integration
Flash Of Light At Conception Video Let there be Light! More proof life begins at conception. Scientists have captured the moment a human sperm meets an egg on film, and found the union is a “fireworks” show that produces a blast of white light.
Prenatal Development Videos 60 Second 3-D Animated Videos of 1-9 month Development.
Abortion Procedures Videos Animated educational videos about the 3 abortion procedures and RU-486 abortion pill.
Video Tour Photo Tour
Share App With Others App Sharing with all your donor contacts
Golf Tournament Score Card
Light The Fire For Life! Push Notifications: - Reminds donors the fight for life is still on - Re-Kindles their passion to save lives - Keeps them engaged - Interact in Real Time - Primes donors to give - Prompts an Action - Promotes your events & Newsletters - Creates sense of urgency *Facebook has only a 2% response rate *Increase response rate to 95% with Push Messages
Notification Engagement, Action & Result Donors see the fruits of their donations & prayers. Result Action (Pray) Engagement
Launching & Marketing Your App “What you put into marketing, you will get out of it.” QR Codes & App Store URL Links Printed Materials • *Banquets/Fundraisers • Newsletters • Business Cards App Store Buttons Digital Marketing • Email Signature • Google Search • Website • Facebook
Awesome Times To Launch or Market Your App • End of Year Giving Campaigns • Sanctity of Human Life Sunday • Church Bulletins • Radio Ads • Newspaper Ads • Walks for Life • Special Events • Banquets
TRACKING YOUR APP’S SUCCESS
Quarterly Download Matrix Analysis
IS A DONOR MOBILE APP RIGHT FOR YOU?
If You Want To: • Keep your donors engaged • Make donating super easy • Increase donor response rate up to 95% • Stay relative & competitive in the 21 st century • Grow & stabilize your donor base • Effectively communicate with donors …Then A Donor App Is Right For You
Want to cut your inventory costs? Go Paperless!
ANNOUNCING
Go paperless with an in house tablet “Brochure Library”
In House Tablet “ Brochure Library ” All brochures are integrated onto a digital platform for intake, interviews and educating. - Proprietary to your clinic - User name & password required - Digital intake forms - Tablet specific platform - Due date calculator - Q & A - Checklist
Client Digital Brochure No more brochures thrown into the trash or lost between the car seats! Your brochures/handouts are integrated onto a smartphone specific platform and accessed from the main menu.
Client Digital Brochure Clients can now privately review the information discussed during the interview. Clients can easily “share the info with others”.
COST OF MOBILE APP
General Market For Apps Average development cost: $2,500 - $10,000+ With additional Monthly Service Fee: $99.00+
Regular Price App Development: $1,477 Monthly Service Fee of $37.77
~For Today’s Webinar Attendees Only~ 25% Off App Development (= $370 in savings) Reducing the development cost to: $1,107
Webinar Attendees Development Cost $1,107 Valid until September 22
Today’s Attendees Total Cost Development $1,107 Monthly Service Fee: $37.77 Valid until September 22
If You Purchase Today ONLY Can get one app at today’s bonus price & get the 2 nd app (client, brochure library app, etc) for ½ off app development. + 25% discount = $1,107.00 in total savings
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