Hi! I’m Andrea Alam Currently a lead product designer at Facebook
Today’s Outline 1 — Creative and Passion Highlights from my Background 2 — Design of Food Tracker for Kids 3 — AR Try On Integration in Instagram Shopping
Creative Background Editorial Storytelling Visual Mediums Animation
Passion Background Atmosphere Joint Engineering Companion Dissection Accolades Competitions
Passion Background Double Trouble
Healthy Food Tracker for Kids An experience where schools can influence students’ food choices
Goal Design an experience where schools can influence students’ food choices.
Identifying Target Audience Framework High Maturity ELDERLY ADULTS 65+ OLDER ADULTS MIDDLE AGED 51-64 ADULTS 31-50 YOUNG ADULTS 19-30 Low Dependence High Dependence TEENS/ ADOLESCENTS 14-18 PRETEENS SCHOOL-AGED 11-13 CHILDREN 5-10 SECONDARY SCHOOL TODDLERS PREGNANCY 2-4 PRIMARY SCHOOL AND INFANTS Low Maturity 0-1 SOURCE: Zimmerman, M., & Snow, B. (2012). An Introduction to Nutrition.
Understanding Decision Making Flywheel Interactions Between Audience and Environmental Conditions Social Students Environment Teachers Family SOURCE: Pérez-Rodarigo, C., Aranceta, J. Nutrition education in schools: experiences and challenges.
Remote Interviews Interviews with Teachers and Families ATHENA JUDY CARLY JOSEPH MARK Secondary Teacher Secondary Teacher Secondary Teacher Parent of Secondary Parent of Secondary 45-54 25-34 35-44 45-54 35-44 Ontario, Canada Palo Alto, California New York, New York San Jose, California Berkeley, California Long-time career New graduate Parent of 2 under Parent of 3 under Many years teaching teaching at many having taught at 13, avoids much 15, regularly uses at many schools, schools technology with few schools husband also a use of technology children teacher with children
Remote Interview High-Level Themes Food suffers from what’s the urgency. There’s no friction around getting them to tell me what they ate or want to eat, I think if done right where they versus a chores app. use it to identify different kinds of food and learn about food groups it can be good but I Urgency would caution against too much pressure on tracking everything they eat. As someone who has MARK battled dieting, calorie counting, and my weight yo-yoing my If each child had an iPad, I'm whole life I think tracking what sure the tracking could be done we eat can quickly become an that way. obsession. Available Technology Body Image and and Privacy Self-Esteem JUDY CARLY
Derived Design Assumptions Unique Food suffers from what’s the Passive urgency. There’s no friction around getting them to tell me what they ate or want to eat, I think if done right where they versus a chores app. use it to identify different kinds of food and learn about food groups it can be good but I Urgency would caution against too much pressure on tracking everything Private they eat. As someone who has MARK battled dieting, calorie counting, and my weight yo-yoing my If each child had an iPad, I'm whole life I think tracking what sure the tracking could be done we eat can quickly become an that way. obsession. Available Technology Body Image and and Privacy Self-Esteem JUDY CARLY
Current Experience School Nutrition-Promotion Tools Health Curriculum and School Lunch Programs Programs
Current Experience School Nutrition-Promotion Tools Health Curriculum and School Lunch Programs Programs
Problems with Health Curriculum and Programs Top Problems for Students — Influenced by: — Poor choices lead to: Peer/”vending machine” mentality Tooth decay ● ● Family environment (parents as role models) Food sensitivities ● ● Societal trends Obesity and absenteeism ● ● Taste preferences Diabetes ● ● Media message and television commercials Preliminary high blood pressure ● ● Access to vending machines and unhealthy cafeterias Malnourishment ● ● Most kids know what the healthy choice is but when the choice is between Halloween candy and an apple, you know what they will pick. JUDY
Problems with Health Curriculum and Programs Top Problems for Teachers — Not equipped with skills and knowledge to integrate and promote nutrition education At a past school I worked at we reinforced good eating habits, — Inadequate training especially for class parties and birthday treats. Families could — Lack explicit curriculum and suitable education materials bring in something healthy to eat, and cupcakes, cake, etc. wasn’t allowed. But as for seeing if healthy food habits influence children to make better decisions, I don’t really have any knowledge/research on this. ATHENA
Problems with Health Curriculum and Programs Top Problems for Schools — Lack of manpower/womanpower I think it depends entirely on — Not enough time and funding the funding for the school. — Slow and complex integration process — Not enough knowledge, teacher training and preparation —Unhealthy school vendors CARLY
Current Experience School Nutrition-Promotion Tools Health Curriculum and School Lunch Programs Programs
Problems with School Lunch Programs Top Problems — Nutritionally inadequate — Demonstrate wrong-size proportions — Do not model healthful choices — Lack facilitated parent involvement
Purpose/Mission of Health Curriculum and Programs — Increase health awareness, communication and skill building — Increase student satisfaction with school meals and participation in school meals programs — Enhance teacher and student self-efficacy
Mission of App Promote planning for long-term performance 1 comparable to other top performing schools To start building and developing Highlight weekly lunch menu for more understanding 2 healthy eating and participation from teachers and families habits Encourage shareability of healthy student meals to 3 increase social engagement
Current Landscape Seesaw ClassDojo Lifesum MyFitnessPal + Students can give + Parents able to see pics + Details what to improve + Very easy to compile a feedback to each other of child and classmates, a each week detailed log of nutritional daily report on child info - Allows students to post - Hard to navigate under another name - Can't download pictures between days - Lose weight language - Multiple students doing - Sometimes don’t receive - Does not provide enough - No weekly recap the same activity have to notifications nutritional information or sign in and out via QR code customization (e.g. water bottle size)
Sketches
Solution Learn about your food, day-to-day
Student
Solution
Student and Teacher
Solution
Students
Teacher Parent
School
What’s in your ?
Instagram Shopping Try On An experience where people can build confidence in the products they're interested in
Goal Help people build confidence in the products they're interested in. Design a seamlessly integrated and differentiated augmented reality experience in Instagram Shopping.
Current Experience Ecommerce Consideration Tools 2D Pictures Video Content Reviews Flat, 2D pictures don’t always give you the exact details of I’m not a 5’9, size 00 woman. something. You can be taking the risk of, “I think this is what I It’s hard to trust reviews. want.” KAREN MOE KYLIE
Current Experience Ecommerce Consideration Tools $550B RETURN DELIVERY COST BY 2020 SOURCE: Statista, 2019
Problems with Ecommerce Explor Top Problems for Consumers — Being able to try things on when online shopping because they’re unable to evaluate in person (seeing how it looks without having to go to the store) — Being able to confidently make informed purchase decisions that it’s the right product for them (avoiding the hassle of making a return)
Problems with Ecommerce Explor Top Problems for Businesses — Adding efficiencies to the customer experience — Extracting more from physical stuff (Ie retail space, advertisements, packaging, products) — Acquiring more customers (new modes of product discovery, collapse distance from discovery to conversion — Building and maintaining relationships with consumers (stimulating conversation about the brand, building customer profiles, understanding trends, behavior and interest in products)
AR Commerce Hypothesis Businesses Consumers An enhanced shopping ecosystem: Consumers can try before they buy to make more durable decisions, unlocking the next generation of shopping convenience. Businesses can bring products to life, increasing sales, reducing returns and helping consumers build trust in their brand.
AR Commerce Flywheel Explor Interactions Between Audience and Ecosystem Conditions Ecosystem Consumers AR Creators 3rd Party (Businesses) Integrators
Problems with AR Creation Explor Top Problems for 3rd Party Integrators AR Studio Platform — Understanding what impacts performance — Identifying problematic assets more specifically (e.g. which texture is it that needs compression?) — Troubleshooting unexpected changes to the platform — Locating recent, relevant and localized documentation to learn from
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