Healthwatch depression advertising pitch
Introduction Welcome everyone, this report will cover: • Research and concepts involved in the creation of an advert covering depression • How I reached these ideas for the advert • Market research • Audience research • Production report
Market research • Market research is the research explains what the market the advert will be competing in. • However as the advert is focusing on depression, I researched facts and statistics on mental health, depression and other health issues to give a comparison.
Market research - Statistics Depression Other health issues Mental health • • Depression affects 1 in 10 people at 16 million people in the UK • some point in their life, regardless of experience a form of mental illness Autism affects 2.8 million people in age or gender • the UK People with severe mental illness • • The majority of people we surveyed have a life expectancy between 10-20 5.4 million people in the UK are at bury college were interested in years less than the general population currently receiving treatment for learning more about depression • asthma Young people are more susceptible to compared to other mental health mental health issues conditions • Over 300 million people globally suffer from depression • 1 in 6 people experience a common mental health problem such as depression or anxiety each week
Market research - conclusion • Mental health issues and depression affect millions of people • In a recent survey performed at Bury College, nearly a third of students (31.81%) said they would want to learn more about depression
Audience research • The market research identified the target market • Depression affects everyone regardless of age or gender, but young people are most susceptible so are the target audience
Audience research - continued To ensure that the audience responds positively to the advert, I created a survey to identify what the target audience already knew about depression, and what they would like to see an advert on depression focus on.
Audience research - interpretation • The questionnaire provided me with useful information about the target audience • The first question told me that the majority of the people surveyed were in the desired target market • The majority of answers were from people with no mental illness, however they had heard of depression, anxiety and stress
Audience research – interpretation (continued) • The number of people who feel as if someone diagnosed with a mental illness would lose friends has lowered • The number of people who think someone diagnosed with a mental illness would be treated differently has increased • Roughly 50% of people want to see an advert covering someones experiences with depression or an educational video showing what living with depression is like
Creative solution • Find people within the target market who are willing to share their experiences with depression • Show depression on both good and bad days • Film the interview from multiple angles and use dramatic recreations using actors
Creative solution (continued) • Little to no adverts covering depression in young people • If successful, the advert will serve as a formula/template for future templates • The advert will aim to inform the public on what living with depression is like • The strapline for the advert is “I understand”
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