21 Gugin Achieving results from Cultural Diversity Gugin is a global operating consulting firm specialised in helping companies succeed across cultures, by reconciling the differences and turn them into sources of syngergy. Our clients are companies who are moving into new areas, companies who are going through a merger or acquisition or companies who need to become better at utilising the cultural diversity within their own organisation. Gugin Institute provides leadership training, where we upgrade existing leadership competences with cultural intelligence and provide the necessary management tools to lead motivate and inspire a multicultural team. Gugin is a true global company with no physical headquarters. The company is registrered in Copenhagen, Denmark
Ho How w can we we help you? We can help you release the huge potential you have in the cultural diversity in your organisation. Typical assignments we have are: • Facilitating the organisational- and cultural integration after a merger or acquisition. • Develop and implement internationalisation strategies with focus on how to take advantage of the cultural diversity. • Cultural change management. • Facilitate development of a corporate culture that effectively supports the strategy and objectives of the company. • Global leadership development. • Organisational effectiveness assessment, which helps our clients to identify the cultural friction. • Cultural due diligence. • Cultural risk management. • Improve communication and knowledge sharing in international organisations. You can read more about Gugin’s services at our website www.gugin.com E E: g : gugin@gugin.c .com | |W: w : www.g .gugin.c .com 2
Gugin’s approach Our focus is always on how to improve our clients’ performance and help them achieve their strategic and operational objectives. We know from our research that most companies can improve their operational performance with at least 20% if they effectively take advantage of the cultural diversity. Our aim is to get you there. We are different We don’t deal with cultural diversity like most other consulting firms for that simple reason it doesn’t lead to the level of improvement we want to achieve with our clients. If you put people in national based cultural silos you end up focusing on the differences instead of focusing on the synergies. In Gugin we focus on the cultural dilemmas and reconcile those dilemmas because a reconciliation leads to a win-win situation. Most people try to reach a compromise, but compromises always ends up with two losers. This is why we have a different approach. E E: g : gugin@gugin.c .com | |W: w : www.g .gugin.c .com 3
How will we work together with you? Gugin is a global company with consultants all over the world but with no physical headquarters. Since 2001 that has given us a unique opportunity to form teams that are always ideal for our clients. When operating in non-english speaking countries we always have at least one consultant on the team, who speaks the language natively, however all written reports, courses, seminars etc will be held in English. Due to our unique structure and high level of flexibility we will always have to best resources avaialble for you. Are you ready for a change? Globalisations, emerging economies, outsourcing, de- regulation, virtual teams are all terms that combined require dramatic changes in the way we do business and organise our companies if we want to remain competitive. We help you analyse the impact of all these changes and help you carry out the necessary changes in your organisation. Your strongest asset is your corporate culture. Competitors can copy your products or services, but they can never copy yourt culture. We help you develop a strong, consistent and inclusive corporate culture that supports yourt strategy and accelerate your performance E E: g : gugin@gugin.c .com | |W: w : www.g .gugin.c .com 4
Take advantage of Gugins unique structure Gugin stands on three pilars: 1. Training – we provide cultural advantage training to everybody from senior executives, project managers to MBA and PhD students on universities around the world. We also have a comprehensive e-Learning environment 2. Consulting – we work with large companies around the world helping them taking better advantage of the cultural synergies 3. Research – due to our close relationship with the academic world we conduct a lot of research ourselved and sponsor several research initiatives every year. This gives us the latest knowledge for our clients Our 3 focus areas fuels each other with ideas, knowledge and tools. This is how we crerate our competitive advantage Our clients E E: g : gugin@gugin.c .com | |W: w : www.g .gugin.c .com 5
Dr. Finn Majlergaard Maryori Vivas, Dr. Finn Majlergaard, founder , owner and Maryori Vivas, Gugin Associate in LATAM managing partner in Gugin is an BSc. Industrial Engineer at Universidad de internationally acclaimed management Los Andes, Bogotá – Colombia, and consultant and business executive. He is CMSc. Systems Engineering and specialised in creating competitive Management at Richmond College, advantage from cultural diversity in London – United Kingdom. She has more companies and organisations around the than 16 years of professional experience world. working as project manager in Colombia and the Dominican Republic with companies from the United States, He has worked in more than 30 countries in numerous industries and have held Mexico and Sweden. She worked with specific projects in the United Kingdom executive positions with Arthur Andersen Business Conculting, CSC and IBM before and got experience integrating multicultural and multidisciplinary teams, founding Gugin in 2001. He is an excellent communicator which combined with 20+ with skills to handle technical knowledge and prepare commercial proposals. She years of experience combined with a solid academic background makes him a also worked with different industries involved in International Fairs and highly esteemed coach and consultant for companies who really want to take Exhibitions and business roundtables as buyer and seller. Experience working with advantage of cultural diversity. Marketing, Customer service and negotiation. Her current professional focus His pragmatic approach guarantees a is in Cross Cultural Management and focus on delivering results that can be Negotiation, and Business Networking. used instantly. Spanish native speaker with fluency in He holds an MBA from Henley English, French and Italian; basic Management College and a doctorate Mandarin and Portuguese. from ISM in Paris, New York, Tokyo and Shanghai. She has articles and publications in Colombia, Brazil, USA and Argentina. He is the vice Dean of academic affairs at International Institute of Paris and he is on the board of directors of several international companies
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